体验商务综合英语4unit4success

商务综合英语课程教案

课程教案（续）

填表说明：1. 每项页面大小可自行添减；

2. 课次为授课次序，填1～n等；

3. 授课形式填理论课、实验课、讲评课、习题课等。

体验商务英语综合教程Unit_4答案解析

Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still

体验商务综合英语4unit10customerservice

商务综合英语课程教案 授课时间第周星期第节课次 授课方式（请打√）理论课√讨论课□实验课□习题课□其他□ 课时 安排 6 授课题目（教学章、节或主题）： Unit 10 customer service Teaching objectives and requirements(教学目的、要求): Students arerequired to 1．Master economic vocabulary in customer care and service; 2．Be familiar with ways of dealing with customer complaints； 3．Get to know some best techniques for dealing customer complaints; 4. Learn the skills of dealing customer complaints. Teaching highlights and difficulties(教学重点及难点)： Highlights: 1.grasp ways of dealing with customer complaints. 2.master economic vocabulary in customer care and service. Difficulties: 1.understand the various methods to solve customer complaints. 2. express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities; Time allotment(教学时数)： 6 Periods Teaching method(教学方法)： 1.Group Discussion 2.Exemplification and demonstration； 3.Task-based teaching 4.Teams-based Cooperative Learning References(参考书目)： 1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社， 2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社， 3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5. 4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011

体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

Dear Sirs or Madams: I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future. The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference. The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague. Sincerely yours, (226 words)

商务英语-学商务英语到底该买什么书

美联英语提供：商务英语-学商务英语到底该买什么书 关于商务英语，那些你不知道的事都在这里 https://www.wendangku.net/doc/de3304022.html,/test/fayin.aspx?tid=16-73675-0 学商务英语到底该买什么书 十大主流教材PK：学商务英语 一、《MARKET LEADER体验商务英语综合教程》 内容简介： 《体验商务英语》系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader 和powerhouse 系列教材的基础上改编的，由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。 教材特点：将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。 点评：

作为老牌商务英语品牌的引进教材，极好地保留着美国人的实用主义特点。Market Leader(https://www.wendangku.net/doc/de3304022.html,)注重于应用，尤其是每个单元的案例分析十分有利于体验式教学。加上其文章都来自于FT，不但内容精炼，在应用的广泛度和流行程度上也做到了有力保证。该系列教材非常适合公司英语培训、公司英语内训等教学使用，亚洲最大的公司英语培训公司马科里得的首选教材就是这套《MARKET LEADER体验商务英语综合教程》，就是看中它具有MBA特点的案例教学设计。刚刚出版的第三版在应用的贴合度上又有不少改进，非常值得期待。 二、《新编剑桥商务英语》 内容简介： 剑桥商务英语证书(BEC)考试是一种全新的实用型考试，侧重考察真实工作环境中的英语交流能力，专为广大商务英语学习者量身定做，获得全球众多教育机构及企业的认可，并将其作为入学考试或招聘录用的英语语言水平要求。 《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容，如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考；还提供了内容高度凝练、充满趣味而且可以模仿的学习活动，是职场新人和广大师生们最理想的选择 点评：

体验商务英语 2 unit 1 Careers

教案 Unit 1 Teaching Objectives: 1. Discuss t he qualities about how to be successful in career 2. Learn some words related to careers 3. Expressing of future’s careers 4. Listening for information of interview and Listen to get information of interview trends; Teaching Focuses: 1. Discuss t he qualities about how to be successful in career 2. Listening for information of interview and Listen to get information of interview trends; Teaching Difficulties: Discuss t he qualities about how to be successful in career Teaching Time: 6 periods Teaching Procedures: Starting up More quotations about career: For many people a job is more than an income – it's an important part of who we are. Think not of yourself as the architect of your career but as the sculptor. You have to do a lot of hard hammering, chiseling, scraping and polishing. What is the recipe for successful achievement To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team. Discuss these questions:

体验商务英语教师用书

《体验商务英语教师用书.1(第二版)》? introduction? notes on units? unit 1 introductions? at a glance? business brief? lesson notes? unit 2 work and leisure? at a glance? business brief? lesson notes? unit 3 problems? at a glance? business brief? lesson notes? revision? unit a? unit 4 travel? at a glance? business brief? .lesson notes? unit 5 food and entertaining? at a glance? business brief? lesson notes? unit 6 sales? at a glance? business brief? lesson notes? revision? unit b? unit 7 people? at a glance? business brief?

lesson notes? unit 8 markets? at a glance? business brief? lesson notes? unit 9 companies? at a glance? business brief? lesson notes? revision? unit c? unit 10 the web? at a glance? business brief? lesson notes? unit 11 cultures? at a glance? business brief? lesson notes? unit 12 jobs? at a glance? business brief? lesson notes? revision? unit d? text bank? teacher's notes? unit 1 introductions? an interesting man? a famous department store? unit 2 work and leisure? a daily routine? ways of getting to work? unit 3 problems? how old is too old?? how to sack a friend? unit 4 travel? budget hotels? travel dubs? unit 5 food and entertaining? free business lunches? meet while you eat? unit 6 sales? recommending products?

体验商务英语综合教程中文双语对照版

体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产

体验商务英语综合教程3第二版 重点词汇

体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product

体验商务英语综合教程3-课文翻译

第一单元 欧洲制造 除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。美国皮具制造商蔻驰（Coach）是一个典型的例子。在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。 巴宝莉（Burberry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。 这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的顾客却偏爱该集团欧洲生产的产品。 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。 在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。” 古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。因此，他认识到高品质的时尚产品并非总是要在意大利生产。 欧洲工商管理学院市场营销系的Amitava Chattopadhyay教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。对于奢侈品，品牌的作用至关重要。破坏它是一种弥天大罪。没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。” 第三单元 活儿脏，点子棒 SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉就像走进了一个商业广场。它坐落在赫尔辛基市中心一家翻新过的电影制片厂里，里面色彩炫烂、气氛喧闹，彰显着非凡的创造力。墙壁刷上了明亮的红色、白色和黄色；员工在大厅里来去行走，不时用黄色的手提电话交谈。丽莎·乔洛南11年前在家族拥有的150年工业帝国的基础上开发了SOL清洁服务。SOL的竞争公式有五个关键成分。 很少人会梦想成为一个清洁工。但是，这并不意味着清洁工不能在工作中找到满足。乔洛南认为，满足的关键是乐趣和个人自由。SOL的清洁工穿着红色和黄色的连身衣裤，强化了公司的乐观形象。SOL的标志是一张黄色快乐的脸，它出现在所有的东西上，从鲜艳的外套到公司的预算报告。自由意味着废除企业传统文化中所有的条条框框。在SOL没有头衔或秘书，没有个人办公室或工作时间表。公司取消了所有的特权和身份符号。 SOL的培训计划包括七个模块，每个历时四个月，最后是严格的考试。当然，擦桌子或洗地毯的方法毕竟是有限的几种，这就是为什么SOL的员工也要学习时间管理、编制预算和人际交往。 许多公司都谈论下放责任和权力。而在SOL，它是一种生活方式。公司有实权的员工是135名管理员，每个管理员带领一个不超过50名清洁工的团队。这些管理员与自己的团队一起工作，制定团队的预算，安排招聘，与客户谈交易。 丽莎·乔洛南相信自主性，但她也关注责任感。SOL十分注重业绩评估，并频繁地、大张旗鼓地进行评估，其中重点关注客户满意度。例如，每次SOL签订合同前，销售人员与团队人员一起到要进行清洁工作的新顾客的现场。他们共同设定清洁的标准。然后，每个月客户根据这些标准来评价团队的表现。乔洛南说：“我们越是要让员工摆脱规则，就越需要良好的衡量标准。” 在SOL，笔记本电脑和手机是所有管理员的标准装备。这些设备可以让他们到任何地点做他们想做的工作。在办公室内，几乎没有存放纸张的地方。因此，公司是在内联网上储

体验商务英语综合教程U11-U13课文双语版

商英 Unit 11 Trustworthy 可靠的law-biding 守法的corrupt 贪污的 A slush fund 行贿基金 a sweetener 贿赂compensation 补偿 Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露，被泄露的丑闻 A whistleblower 告密者 a fraudster 骗子 a con artist 骗子 A bribe 贿赂 a bonus 奖金 a commission 提成 Fraud 诈骗secrecy 保密integrity 正直的 A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白 1.Our company does nothing illegal. We are very law-abiding. 2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes. 3.Their car looked so much like our new model, we suspect industrial espionage. 4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory. 5.He denied accepting a bribe when he gave the contract to most expensive supplier. 6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity. 7.Many companies ask new employees to sign a confidentiality agreement to avoid future litigation problems. Controversial 有争议的corruption 腐败transparency 透明度threats 威胁Regulation 规章制度peer pressure 同辈压力 companies in the oil and mining sector have been taking the issue of corporate responsibility much more seriously recently. They are worried about threats to their reputations due to rumours of corruption and bribery. Gocernment regulation and peer pressure from other companies has resulted in more transparency in the industry and less secrecy. The aviation industry has also received attention. Senior managers have been criticised for controversial decisions regarding payments to secure contracts. Unit 13 Drawing board 计划阶段prototype 雏形brainwave 灵机一动patent 专利证 Concept 观念discovery 发现setback 挫折阻碍R&D（research and development）Breakthrough 突破pioneers 开发者 The idea of a lone inventor who makes a discovery or has sudden clever idea or brainwave is maybe a little our of date today. While these types of pioneers do still exist, these days companies often have large R&D departments - teams of people who are constantly innovating and perfecting designs. Perhaps they begin with a concept and then build a prototype, or

体验商务英语教师用书

《体验商务英语教师用书.1(第二版)》 introduction notes on units unit 1 introductions at a glance business brief lesson notes unit 2 work and leisure at a glance business brief lesson notes unit 3 problems at a glance business brief lesson notes revision unit a unit 4 travel at a glance business brief .lesson notes unit 5 food and entertaining at a glance business brief lesson notes unit 6 sales at a glance business brief lesson notes revision unit b unit 7 people at a glance business brief

lesson notes unit 8 markets at a glance business brief lesson notes unit 9 companies at a glance business brief lesson notes revision unit c unit 10 the web at a glance business brief lesson notes unit 11 cultures at a glance business brief lesson notes unit 12 jobs at a glance business brief lesson notes revision unit d text bank teacher's notes unit 1 introductions an interesting man a famous department store unit 2 work and leisure a daily routine ways of getting to work unit 3 problems how old is too old? how to sack a friend unit 4 travel budget hotels travel dubs unit 5 food and entertaining free business lunches meet while you eat unit 6 sales recommending products

体验商务英语综合教程1_词汇

Unit 1 a cc ountant 会计会计师 ad agency (advertising agency) 广告代理 advertising n.广告业广告 advertise v. advertisement n. advertising永远是不可数名词。 有三个意思： 1、指整个广告业； 2、指广告活动（比如说某公司正在筹备做一个广告）； 3、指所有广告的总称（例：All the advertising here in this chamber is brilliant. 这个屋子里的所有广告都很有创意。） 而advertisement则在第一个意思中是可数名词，第二个是不可数名词。 有两个意思： 1、一则广告，某一个具体的广告； 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。） commercial 商业广告 agency 代理处行销处代理中介 agent n./v./adj. airway s航空公司 airline Aloha [?'l?u?, ɑ:'l?uhɑ:]欢迎再见 a nalyst 分析师 analyze v. Argentina 阿根廷

Beaverton 比佛顿 Brazil 巴西 Brazilian 巴西人巴西的巴西人的 Buenos Aires 布宜诺斯艾利斯 cashier 出纳 CEO（chief executive officer）首席执行官 officer一般指军官，或者有指挥权利的官员，比如警官，船长。 official一般指公务员，官方。 conference 会议 meeting consultant 顾问 adviser consulting n.咨询adj.顾问的资讯的 consult 查阅商量向请教当顾问 电子 executive [iɡ'zekjutiv] n.管理人员经理adj.经营管理的finance 财政金融 financial analyst 金融分析师 fitness 健康 golf 高尔夫 graphic ['ɡr?fik]图的绘画的 graphic designer 平面设造型计师 Greece 希腊

体验商务英语(第二版)课件第2册案例Dear Ms

Dear Ms. Wang I am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference. In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break. Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time. Yours sincerely (103 words) Dear Mr. Robinson I am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed. The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings. Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference. I am looking forward to receiving your prompt reply. Yours sincerely (101 words)

体验商务英语综合教程3中文双语对照版

体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker , is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its lastcompany-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。在过去的 五年中，它通过仅在低成本市场生产来提升毛利率。在2002 年的3月，它关闭 外包。 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence forten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉(Burberry )在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特 许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。

体验商务英语综合教程4课本答案

Unit 1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g Unit 2 V ocabulary A:1. monetary regulations https://www.wendangku.net/doc/de3304022.html,ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a Unit 3 P23 vocabulary A Positive meaning:build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest！！！！！ B Very bad Very good Stormy strained cool amicable friendly close excellent C 1—5: e d b a e P26 Language A a---J: 9 3 2 4 8 1 5 7 10 6 B 1—5get on count on build up hold on to put(it) off 6—10sounded out let(us)down set up draw up call(it)off Unit 4 P33 Language review 1—4: present simple past simple present continuous present perfect P34 Vocabulary C 1—5: overtook outstripped outbid outvote outmaneuvered