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Knowlege management

Knowlege management
Knowlege management

Knowledge Management

Introduction

Knowledge management was defined by Gain (2001) it as ―a set of practices that maximizes the business value of knowledge by gathering, structuring, and delivering it at critical points of customer interaction”

Following the research of knowledge management, the network perspective also won a great deal of attention, such us academics, managers, consultants. All of them trying to change and innovate their own networks which from dense, closed, local networks, to loose, open network, extending great space and sociometric distance.

The article will separate to two parts. In the first part, the author will explain social network, social capital, and social network analysis (SNA), following that, the author will trying to investigate the effect between Social network analysis and knowledge management which in order to finding out the value and importance of ―social networks‖ to the know ledge actives of organizations.In the part two, the author will introduce knowledge social network and the management of relationship in social network, in additional content, some new technologies used to control and direct the social network also will be examined.

Part one: Critically assess the value and importance of 'social networks' to the knowledge activities of organizations.

The meaning of ―Network‖ is not so easy to give a brief definition; its definition can relate with in many subjects, such as IT, Space, and so on. However, in traditional view, network can be described as a space which a group of individuals or organizations are have a sets of relationships among them, and sometimes they can communicated or affected by each others. (Luo Qun, 2004)

There are two types of networks; one is referring to network of individuals, which called as

―social networks‖ and another one referring to networks of organizations, which called as

―organizational networks‖.

Social Network

A social network always including several units—also known as ??nodes,‘‘ ??actors,‘‘or

??vertices‘‘—together with the relationships or social ties among them. Normally, the units or nodes are individual persons, like students or tutors. Moreover, it could also be other social units (such as University) or objects (such as texts). Relationships often represent communication, influence, trust or affect (e.g., friendship), but can also refer to conflict (e.g., disputes).(Klovdahl 1985)

In order to help us understanding the Social Networks, and to find out how it is important for the knowledge actives, we need to recognize the features of social network. Jun Fang (2007) pointed out there are four dimensions about social network in the whole network, which are density, centralization, reachability, balance.

Steward, F and Conway, s. (2009) also gave some key dimensions of social network, which included size, density, reachability, diversity, openness, stability. The explanations for the dimensions are in following:

●Size: In brief, this dimension means the number of actors participating in a network.

However, it cannot affect the network density or network diversity. When everything

equation, a large network is better than a small network for exposing members to novelty.

●Density: It refers to the number of actual linkages in a network as a proportion of the total

number of possible linkages. Dense networks can diffusion of knowledge and exploitation easier, but not good for the innovation of knowledge.

●Reachability: In general, it means the average number of links between any two members in

an appointed network. There is a contrary relationship between knowledge ―complexity‘ and the links through which it can be issued.

●Diversity: It relates with different ages or gender for individuals or size or sector for

organization. High diversity adds the feasibility of presence of novel information,

knowledge, and perspectives, which the performances of the potential for novelty and

innovation could be increased.

●Openness: The performances to which individuals or organizations in the network are

connected to those in other networks. Open networks will good for the exploration and

creativity of knowledge and information, in contrast, the closed networks can result in ―the pooling of ignorance‖

●Stability: The grade to which the size, membership, diversity, or density of a network is

stable over time. Stable networks can enhance exploitation, however, in the long term, it also have negative impact which caused the development of novelty and innovation. (Steward, F and Conway, s.2009)

Larry Prusak (2001) said ――Knowledge flows along existing pathways in organisations. If we want to understand how to improve the flow of knowledge, we need to understand those pathways.‖ Hence, on other hands,Social networks are built by a set of persons and relationships between them. From the ―social‖ part in s ocial networks we can get that the network includes not just only persons but also a notion which called computer supported social networks is also inside of it. (Wellman, Salaff, Dimitrova, Garton, Gulia & Haythornthwaite 1996).

Social networks, the relationships established through computer environments or not, whatever, it is just a kind community which used in the practice. Communities of practice (Brown & Duguid 1991, Lave & Wenger 1991), in turn, serve as a base for knowledge management (Brown& Duguid 2000). For example, facebook, wikipedia, MSN Live Messager, Email, this type of social network, already become an important ways to used for communion, knowledge sharing, knowledge creation and so on.

Social Capital

Social Capital was defined by Janine Nahapiet and Sumantra Ghoshal (1998)as ―The sum of the actual and potential resources embedded within, available through, and derived from the network of relationships possessed by an individual or social unit…it comprises both the network and the assets that may be mobilized through that network.‖

There are three dimensions of social capital included, which are

●―S tructural‖, means the form of the network;

●―Cognitive‘, means the abilities between network members to share meanings,

understanding and knowledge.

●―Relational‖, means the trust, obligations and norms between network members.

The innovation, productivity and employee satisfaction always stand for the effectiveness organization, and they are depend on the strength of the relationships of its people. Therefore, social capital always includes the relationships among people, norms, values and shared meaning in an organization. It is one of important elements which can make the organization get to the success, especially for its customer and human/intellectual capital.

Social capital is one of key elements of the network organization. Understanding that the social capital adds on the discovery and the research in network scientific field is very important. Through understanding social capital, people can realize their networks of business, professional, and personal connection. Therefore, people who with right knowledge and right network will get their best business results. They will work smarter. Higher sales, better quality products, more satisfied employees, greater profits, and superior market value, all the above outstanding business results can get, if an organization stay at good social capital produces. (Carder, P. 1995)

SNA

Valdis Krebs,(2002) defined Social network analysis as ―the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities.".Besides collecting data, social-network analysis identifies the pattern of interaction. First, individuals within the network would be identified, such as people in an organization, the number and qualities of subgroups, information bottlenecks and knowledge brokers, etc. Second, social relationship will be revealed. Complex social structure is the combination of nodes and ties. Social network simplifies the complexity into followings: (Rob, C.etc 2002)

●Improve the flow of knowledge and information;

●Detect Loopholes, bottlenecks, and give feedbacks.

●Seek opportunity where to increase knowledge flow which would have the most impact on

your bottom line.

Social-network analysis is sometimes referred to as an 'organizational x-ray' because it shows the underneath organizational structure. Complexity of nodes and ties are simplified, social relationship structure can be measured and evaluated. The benefits of social-network analysis are followed: (Rob, C.etc 2002)

●Identify isolated nodes

●Identify roles and duties individuals have played, such as leaders, critical knowledge brokers,

experts, specialists, etc.

●Detect feedback, bottlenecks, and loopholes.

●Spot opportunities that have the most impact.

●Wide communication channels.

●Increase effectiveness and inefficiencies of knowledge and information flow.

●Raise awareness of the importance of informal networks.

Social-network analysis (SNA) is a diagnostic method for collecting and analysing data about the patterns of relationships among people in groups. Applied to knowledge management, SNA can identify patterns of interaction in an enterprise, including its properties, such as the average number of links between people in an organisation, the number and qualities of subgroups, information bottlenecks and knowledge brokers. SNA provides a view into the network of relationships that gives knowledge managers leverage to: (Andrew, P. etc 2002)

●Improve the flow of knowledge and information;

●Acknowledge the thought leaders and key information brokers (and bottlenecks);

●Target opportunities where increased knowledge flow will have the most impact on your

bottom line.

●Raise awareness of the importance of informal networks

Interaction between Social network and Knowledge management

Knowledge Management can be considered as Tools which supporting Social Networks Social networks members need this collaborative tools helping them working together and sharing knowledge and information, since they working in various organization units or even organizations and stay in different places. At the moment, most important technologies which helping knowledge sharing and collaboration in social networks within companies are: (Shah, P. 1998)

●Community management tools

●Wikis

●Visualization tools

●Social tagging

However, the stable networks need have the stable relationships, otherwise, the knowledge actives in the organizations of network can not working efficiently.

There are number of dimensions which are influence the relationships in the network. The first dimension is the nature of the relationship. (Steward, F & Conway, S. 2009)

The definition of nature of the relationship can be describe as a link which between two indiviuals or organization, ―tie‖ or ―bond‖ can be considered as the two maintains the relationship. In relation to individuals, there are three types of ties, which are instrumental ties, affective ties, moral ties. For the organizations, there are also have set of categories are useful, which includes technical bonds, related to the technological links between two organizations, Knowledge bonds, the knowledge that two organizations can understand the opposite‘s operations Social bonds, which means the personal links and trust between individual members of two organizations Administrative bonds, refer to the interconnectedness of administrative procedures and routines between two organizations Legal bonds, in the form of contractual obligations between organizations ((Steward, F & Conway, S. 2009)

It is very useful of tie or bond, it can teach us to move beyond what is exchanged between actors, to know why relationships are created, and mobilized in order to reduce such exchanges, meantime, it also teach us why they forbear in such long time..

Not only nature of relationship is one of the key features of relationships, but also has formality, intensity, symmetry/reciprocity, multiplexity, trust also need to considered them inside. Formality can help to provide a framework for interaction; Intensity can lead to emergence of a common belief and value system that may undermine the novelty in the exchanges between two actors. Reciprocity is important for building linkages and for facilitating the exchange of information and knowledge. Multiplicity relationships promote the persistence of linkages and help in the building of trust-both of which are important for stability and communication. High trust is associated with greater willingness to share and disclose information and knowledge, especially if it is sensitive or of value. (Steward, F & Conway, S. 2009)

The knowledge management and its activities used in the social network can bring huge positive effects of organizations. However, we cannot ignore its problems. Web2.0 is stands for a collaborative tool which used in the social network; it opens to participation and supply a wide range of information. Just as O‘Reilly (2005) said, the information available in Web2.0 is more biased and unreliable, because it always been edited. Web2.0 is can supply our information but not for knowledge. Another example from Microsoft, in its knowledge-based work, there is no

clear defined question or problem in the starting of a task. ―The project objectiv e is to improve the matching of employees to jobs and work teams.‖1 As said before, knowledge actives can bring many benefits of the social network, and a stable social network also can make the knowledge actives working efficiently, both of them interaction, consequently, the interaction is between knowledge actives and social network, we can't ignore any of them.

Part Two: To what extent and in what ways can management control, direct, and/or nurture social networks

Social network is a clear field of organizational behavior, psychology and communication. Social network research focuses on the dynamic mathematical model of the network nodes in the network on behalf of the people and the links between them, and the relationships will be indicated, such as friendship, advice and so on (Wasserman and Faust,1994). Everyone participated in a number of social networks at the same time, social network as an extremely important resource for building and maintenance team and to transmit knowledge of an organization. Hence, the complex situation makes the management, control, and directs the social network become a hard job.

Knowledge network

Knowledge networks can be defined as a special case of social networks in which the links of the network represent share or related knowledge. If social network represent ―who knows who‖, then knowledge network represent ―who knows what‖ (Contractor, 2000). Therefore, information technology can help the management and control the social and knowledge networks. One example is from University of Illinois for IKNOW system using. People can through that system to join a network, record their own data, such as blogs, jobs, interests, and then query the database to identify the network that have similar habits and complementary knowledge ect. Depending on the important of their personal data, the system can provide some Web links which generated automatically harvest information from supplier. For example, if two people enter their data of birth, these two web pages can point to each other, then a link will be created. Not just for this system, but also some systems like ―facebook‖, ―Renren‖, their operation and management are quite similar. Participants can edit, and management this knowledge network directly, simply and flexible controlling.

There is another great example of management the social network which the sources from

―Virtual Organization‖. In an increasingly globalised world, the creation and transformation of

knowledge is paramount. In this world, a prevalent image of the necessary is that of the 'virtual organization'. Jordan (2005) explained virtual organization is one whose members are geographically apart, usually working via networked computer applications while appearing to others to be a single, unified organization with a real physical /location. Or "an organization distributed geographically and whose work is coordinated through electronic communications.‖Virtual organization can be believed as a decentralization social network. There are three key elements which driving trends in virtual, which are Technology, Information/Knowledge works and Globalisation. It is not easy to manage a virtual organization, manager always facing some problems, because people working in organisations are located in different places, each with different capabilities and responsibilities. They need to work collaboratively to finish tasks and achieve common organisational goals. Tasks that are required to be finished are often not trivial but need professional expertise and sophisticated technologies that are based on local knowledge and experiences. Hence, the managers can not guarantee that the co-ordination among dispersive places always working smoothly and effectively. Obviously, virtual organisation has informal structure. There is an example of IBM, IBM needs to producing an new software, however, the engineers staying in six different counties, in order to achieving the company's goal, have better work in the management and controlling of knowledge network, IBM require the six engineers: (Cross et,al 2002)

●Recognize each other‘s knowledge, skills, and abilities to increasing the overall cohesion of

the team.

●Identify the central people in their network to realize which skills and knowledge are good

for knowledge creation and use in the term.

●Helping the people which not well connected in the network, because they probably not

draw out their potential capacities.

●Analyze the network to emphasizing ties between people who support all four dimensions of

a knowledge sharing relationship.

Social network and Relationship

From the last point above, to nurturing a well-organized social network, the relationship in the network should be friendly. There are four dimensions trended to be critical for relationships to be effective, which are in below: (Cross et,al 2002)

●Knowing what someone knows

●Gaining timely access to that person

●Creating viable knowledge through cognitive engagement

●Learning from a safe relationship

Knowing what someone knows. General speaking, the point ask us to find out other individual‘s information or advice. We need have some perception of the relevance of the other person‘s knowledge, skills and abilities in relation to the current problem. Although this recognition might be wrong or biased by some reasons, it is still can supply some basic information or advice to solve problem. Consequently, it is very important for us understanding knowledge skills and abilities of our group member, which this understanding can make knowledge sharing and creation in the term working effective.

Gaining timely access to that person. Simply believing someone has relevant knowledge does not result in a contact facilitating knowledge creation. Gaining access to that person‘s thinking in a sufficiently timely fashion is requisite as well.

Creating viable knowledge through cognitive engagement..It means access alone does not ensure effective knowledge transfer or creation. When people transfer knowledge and innovation in the social network, it is quite different as files or database transfer their information. People in the network always trying to think the problems and solving the problem, not just only give a simple answer. Thus, a third dimension of importance to assessing networks is in the extent to which people will actively engage with others in helping them solve problems.

Learning from a safe https://www.wendangku.net/doc/f614114263.html,stly, relationships have features that influence the knowledge learning or creativity emerging from interactions. The person who asks another person some questions, they are very easy to become vulnerable because ―Knowledge helping implies incompetence‖ It is not easy to admit lack of knowledge, both of individual and group levels in the social network. Further, relationships characterized by a degree of safety or trust also provide room for exploration or creativity in interaction; also it can give a huge space for creativity and learning. Therefore, safety is a dimension of importance to analyze in investigating a network‘s knowledge creation and sharing potential.

Moreover, at the modern period, some information technologies were used to control and direct the social network, for example, some Network analytic software was been used in the data statistic of the social network; Semantic Web technologies, such as FOAF also were adopted in Web-Based social network, and the functions including representing user‘s data and relationship and so. All the new technologies can be considered as an extension of social network or an innovation of social network, and they can leverage the management of social network to quickly resolve the issues.

Conclusion:

In this essay, we have provided some theories about knowledge management, network, social network, social capital, social network analysis, explained some actives about knowledge in social network, and some ways which used to management the social network been discussed. In the first part, the author have investigated the extent to which the features of network, such as size, density, openness, on the other hands, social network analysis is one the key points influenced the knowledge activities in organizations which also been emphasized. The interaction between social network and knowledge management also been explored. Obviously, some problems in the knowledge activates were not ignored in this essay. In the second part, the author based on the knowledge network, seeking out how the manager controls the informal and virtual organization, how to deal the relationship among members in the network, such as know what someone knows, and so on. It is clearly see that good relationship in the social networks can make the group working more effective. Some innovations about using new information technologies to control social network also believed as new ways for the management of social network.

References:

Andrew, P (2002) Six myths about informal networks and how to overcome them. Sloan Management Review, Vol 43, No3, PP62-75

Brown, J. S. & Duguid, P. (2000), ?Balancing Act: How to Capture Knowledge Without Killing it‘, Harvard Busine ss Review 78(3), 73–79

Carder, P. (1995), ―Knowledge-based FM: managing performance at the workplace interface‖, Facilities, Vol. 13 No. 12, pp. 7-11.

Conway,S. and Steward, F (2009) ―Managing and Shaping Innovation‖ ,Oxford University Press

Cross, R.L., Parker, A. and Borgatti, S.P. 2000. ―A birds-eye view: Using social network analysis to improve knowledge creation and sharing ‖Knowledge Directions. 2(1): 48-61

Davenport, T. H., Prusak, L. Working Knowledge: How Organizations Manage What They Know, Boston, Massachusetts

Gain.A.(2001) ―Knowledge Management for Customer Services.‖ Social Networks, 16(4): 335-346

Klovdahl, A.: Social networks and the spread of infectious diseases. Soc. Sci. Med. 21, 1203–1216 (1985). doi:10.1016/0277-9536(85)90269-2

Lave,J., & Wenger, E.(1991). Situated learning: Legitimate peripheral participation. Cambridge, UK: Cambridge University Press

Lun Qun (2004) ―The network and its history‖, Beijing, Luozhen Press

O‘Reilly T, 2005, “What Is Web 2.0? - Design Patterns and Business Models for the Next Generation of Software‖https://www.wendangku.net/doc/f614114263.html,/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html (Date accessed - 25th April 2009)

S hah, P. ―Who Are Employee‘s Social Referents? Using a Network Perspective to Determine Referent Others.‖ Academy of Management Journal 41(3) (1998), pp. 249-268.

Wellman, B., Salaff, J., Dimitrova, D., Garton, L., Gulia, M. & Haythornthwaite, C. (1996), ?Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community‘, Annu. Rev. Sociol. 22, 213–238.

广外学生英文简历常用词汇

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大学生校园英语口语大赛策划书

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英文简历的个人品质常用词汇able 有才干的,能干的 adaptable 适应性强的 active 主动的,活跃的 aggressive 有进取心的 ambitious 有雄心壮志的 amiable 和蔼可亲的 amicable 友好的 analytical 善于分析的 apprehensive 有理解力的 aspiring 有志气的,有抱负的 audacious 大胆的,有冒险精神的 capable 有能力的,有才能的 careful 办理仔细的 candid 正直的 competent 能胜任的

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