新职业英语教案1

Unit 1 Organization

Objectives:

1.Grasp the main idea (the essence of writing is to write what one enjoys writing) and

structure of the text (narration in chronological sequence);

2. Listening strategy and methods.

2.Master the key language points and grammatical structures in the text;

3.Conduct a series of listening, speaking and writing activities related to the theme of the

unit.

Focuses:

1. the main idea of the reading A, and reading B etc.

2.Grasp the main idea;

3.Appreciate the narrative skills demonstrated in the text;

4. Master the key language points and grammatical structures in the text;

Outlines:

Pre-reading tasks: Warming -up

Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.

While-reading tasks:

1.Grasping the structure of the text (15 m)

2.Cultural background –the study of Reading A ___Google and the study of Reading B

___TAF Profile (45m')

3.T explains language points and gives Ss practice. (60 m)

4.Grammatical structures (25 m)

5.T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)

6.T will show Ss the importance of envelope in writing. (5 m)

7.Exercises of the unit

Post-reading tasks:

1.Think alone: How to give an introduction for a company? (5 m)

Then T invites several Ss to give their opinions. T may sum up by this sentence – The essence of good essays is to write what one enjoys writing about.

2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)

3. Do Self-study Room exercise s page 16 task 1 and task 2:

1.What is a logo?

A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.

3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the ―2008 Fortune Global 500‖.

Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.

Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.

Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).

Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones. While-reading tasks:

1 Grasping the structure of the text (15 m):

(1)Ss circle the key words, phrases and clauses in Text A and B

For example: It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.

(2) T draws Ss attention to Text Organization Exercise 2 , reads its instructions, and asks them these two questions:

(3) In this way Ss will be able to divide the text into 3 parts and sum up the main ideas.

(4) Several Ss report the main ideas they have summed up to the class

2. Cultural background –

Making a Company Introduction: A company introduction usually contains the following information:

●History;

●Number of employees;

●Management structure & company culture;

●Products or services.

3. For reading B:

make the Ss to decide whether the following statements are true (T) or false (F) according to the TAF profile.

( ) 1. TAF’s main markets are in the American

continent and Southeast Asia.

( ) 2. TAF is one of the leading producers of

skincare and haircare products.

( ) 3. The company is working to reach more

international customers.

( ) 4. R&D is responsible only for developing new

products.

( ) 5. Administrative Department gives orders to

the other departments.

4. For Writing Strategy:

A. Read Sample 1 and answer the questions below.

1)To which city is the letter going?

2) Who wrote this letter?

3) Who is the recipient of the letter?

4) What is the recipient’s address?

5 )What’s the business title of the recipient?

6) What is the sender’s address?

B: Read Sample 2 and complete the following sentences.

1)“c/o”on the envelope stands for

2)________________ will receive this letter.

3)___________________ will open and read this letter.

C:Task 4 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 10011.

5. Mini-project

Work in groups;

●Refer to Business Know-how for company introduction;

●Include name, logo, profile, management, products/services, etc.;

●Good time management and cooperation;

●In-class presentation.

Steps:

Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; teachers group fast learners with slow learners; Ss find their partners by drawing lots

Defining the project.

Timing and cooperation.

Presentation.

Notes: the project should be done as homework

The following websites are for your reference.

http:// https://www.wendangku.net/doc/0814387809.html,/ company/who we are/index.jhtml

https://www.wendangku.net/doc/0814387809.html,/cms/cn/English/about us/ who we are/Pages/Default.aspx

6. Grammatical structures (25 m)

(1) T asks Ss to form pairs and ask each other questions based on Para. 15 using the structure . Basic Sentence Patterns

T may offer the following model:

S+Vi

Times flies.

Birds sing beautifully.

They went on holiday

She'll go swimming.

S+Vt+O

We like English

She wants to help him.

I don't know what to do.

I think he is right.

S+Lv+P

The compass is mine.

The secretary is efficient.

The power is off.

He looks in good health.

He gets excited.

S+Vt+Io+Do

I sent him a fax

I bought a book for Marry?

7. Words and language Points

1.What experience do you have that is relevant to this position?

2. After 10 years of hard work, he finally achieved success in his business.

3. Britain has achieved the highest rate of economic growth in Europe this year.

4. Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online tools are there to help us

______with______ this task. The simplest way to find information on the web is to visit a special site called a ______search engine______. It is quite easy to use—you simply go to the homepage of the search engine, type a few key words ______into______ a form, click on a Search button, and then wait a few seconds for your results. The results are provided on your computer screen as a long list of ____links________ to web pages. Then you will have to look through the list to see if the links are ______relevant______ to your search.

8: Some words or expressions to drill:

1) 这一切不是一朝一夕可以实现的。(achieve)

All this cannot be achieved overnight.

2) 下午六点钟左右体育馆通常很忙。(tend to)

The gym tends to get very busy at around 6 o’clock in the afternoon.

3) 这个地区现在不安全，还是远离它为好。(stay away from)

This area is not safe at the moment, so it’s better to stay away from it.

4) 就销售而言，他们是该地区五大超市之一。(in terms of)

They are one of the top five supermarkets in the area in terms of sales.

Post-reading tasks:

1. Think alone: How to give an introduction for a company? (5 m)

Then T invites several Ss to give their opinions. T may sum up by this sentence – The essence of good essays is to write what one enjoys writing about.

2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)

3. Do Self-study Room exercise s page 16 task 1 and task 2:

Unit Two Office

I. Reading A

1. Warming-up

①Task: Ask Ss to read Mr. Thomson’s schedule for Tuesday. Then write their schedules for today. Objective: Ss can organize their activities in one day and make a time schedule.

Steps : 1> Ss read Warming-up Task.

2> Go through Mr. Thomson’s schedule with Ss

3> Allow three mins for Ss to do the task.

4> Ask some Ss to present their work.

②Task: Ask Ss to answer the following questions in group.

Table 1

Table 2

Paragraph 1

A variety of: a lot of things of the same type that are different from each other in some way

E.g. The girls come from a variety of different backgrounds.

Reflect: v. to show or bw a sign of a particular situation or feeling

e.g. The low value of the dollar reflects growing concern about the us economy.

Paragraph 2

Depend on: be decided by

e. g The price depends on the quality.

It depends (on) whether you want to do it or not.

Minimum: n. the smallest amount of something or number of things that is possible or necessary

e.g lLooking after a cat costs a minimum of$2000a year.

handle: v .to do the things that are necessary to complete a job.

e.g Computers can handle huge amounts of data.

My secretary will handle all the details.

Keep track of: to pay attention to someone or something so that you know what is happening to them e.g I t’s difficult to keep track of all the new discoveries in medicine.

Operate: v. to use and control a machine or equipment; to run

e.g Mary was experienced in operating the computers.

The company operates five factories.

Appropriate: adj. correct or suitable for a particular time, situation or purpose

e.g I didn’t feel that this was an appropriate tine to mention the subject of money.

Deal with : to take the necessary action, especially in order to solve a problem

e.g They should deal properly and fairly with any complaint.

Paragraph 3

Efficient: adj. working well and effectively without wasting money or energy

e.g. All staff think Maria is a very efficient secretary.

Anticipate: v. to expect that something wall happen and be ready for it

e.g. It is anticipated that next year the workers, wage will increase.

Confidential: adj. spoken or written in secret and intended to be kept secret

e.g. Doctors are required to keep patients, records completely confidential.

Paragraph 4

Prospect. a person ,job ,plan, etc, that has good chance of success in the future; a possibility that something you hope for will happen

e.g. The manager held out bright prospects for me if I would accept of his recovery.

Individual. n. one person, considered separately from the rest of the group or society

e.g. It is important to know that the virus can be passed from individual.

adj. considered separately from other people or things in the same group

e.g. Each individual leaf on the tree is different .

pursue: v. to continue doing an activity or trying to achieve something over a long period of time e.g. Christine pursued her acting career with great determination.

Challenging: adj. difficult in an interesting or enjoyable way

e.g. teaching young children is a challenging and rewarding job.

3. Check the answers of Task 1 & Task 2

II. Reading B

In this section, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then let some of Ss answer the exercises in class. According to their performance, T gives

them a score related to the total mark..

III. Listening & Speaking

In this section, Ss are asked to listen twice. After they listen to from Task1 to Task5 for the first time, they should give the answers to each of the questions. Next, T gives them the correct answers, and Ss themselves give a score of Task1 to Task 5. Finally, Ss listen to the tape intensively for the second time, and T explains the key points for some difficult statements.

IV. Writing

1.Make a introduction of an Agenda.

2.Ask Ss to finish Task1 and Task2 in class and check the answers.

V. Mini Project

1. This project asks Ss to design a travel route and make an itinerary (旅行计划).it helps to train Ss to be competent in travel planning .Ss compare different airlines, hotels and places of interest to decide which is the most suitable. its concept comes from real life, hence it’s authentic.

In order to complete it successfully, Ss should use the knowledge and skills they’ve learned from other activities in the unit. The sample on ss book provides an authentic travel itinerary for a three-day trip to Beijing. ss can refer to it and make their work presented in a similar form.

Steps:

①Grouping. Divide the class into groups. There are several ways: ss pick up their own partners; teachers group fast learners with slow learners; ss find their partners by drawing lots.

②Defining the project. Go through the project with the class and clarify requirements. You are advised to do it after ss study Reading B.

③Timing &cooperation. Give ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. as ss get used to the mini-project, they will become more experienced. Remind them that different ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.

④Presentation. Ss present their evidence for completion. In this project, they need to show a written travel itinerary and explain it orally in class. Ask them to do that after they study the whole unit.

Notes: Since it takes time and efforts to complete a project, you can ask only two or three groups to do each time. Then demonstrate their work in class and give your feedback. In this way ,ss cerulean from each other.

The following websites are for your reference:

https://www.wendangku.net/doc/0814387809.html,/old/travel/travel.htm

https://www.wendangku.net/doc/0814387809.html,/familu/

2. Check the answers of Language Lab

VI. Self-study Room

动词的时态：

时态是英语谓语动词通过自身的变化来表示动作发生的时间和所处的状态的各种形式。每一种“时间—方式”就构成一种时态，所以英语动词一共有16种时态，其中最常用的有5种（**表示），较常用的有4种（*表示）。现以动词为例，将英语的16种时态列表如下：

each tense on some special conditions).

VII. Check Language Lab in class. (Notes: T ask some Ss to finish some exercises orally, and the translation exercises should be handed in and checked by T)

Homework: 1.Review the new words and expressions in Unit Two.

2.Finish Language Lab (P29-30).

3.Preview the third unit.

Unit 3 Business Meals

Objectives:

1.Grasp the main idea (the essence of writing is to write what one enjoys writing) and

structure of the text (narration in chronological sequence);

2. Listening strategy and methods.

2.Master the key language points and grammatical structures in the text;

3.Conduct a series of listening, speaking and writing activities related to the theme of the

unit.

Focuses:

1. the main idea of the reading A, and readingB etc.

2.Grasp the main idea;

3.Appreciate the narrative skills demonstrated in the text;

4. Master the key language points and grammatical structures in the text;

Outlines:

Pre-reading tasks: Warming -up

Task 1 Complete the following table seating arrangement.

Task 2: Principles of Seating Arrangement

1.Seat people who have common interests together.

2.Pair male and female guests.

3.Seat guests of honor in order. The most important person should be seated at the right hand of the host.

While-reading tasks:

1.Grasping the structure of the text (15 m)

2.Cultural background –the study of Reading A ___Deals Over Meals and the study

of Reading B ___Friendship Lunch Menu(45m')

3.T explains language points and gives Ss practice. (60 m)

4.Grammatical structures (25 m)

5.T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)

6.Synonymous words or phrases in this text (15 m)

7.T will show Ss the importance of Formal Invitation in writing. (5 m)

Post-reading tasks:

1. Decide which of the following behaviors are Do’s or Don’ts for business meals according to the passage (5 m)

get nervous talk too much

show style and grace choose the correct silverware

be a good listener talk with confidence

interrupt other people start with the nearest dinnerware

2.Business Know-how

● Give gifts during special holidays, or as ―than k-yous‖ for special invitations;

● Do not give expensive gifts;

● A small cultural gift from your country is usually appropriate;

● Package your gift nicely, with a card attached to it.

3. Do Self-study Room exercise s page 47 to page 48 : Passive Voice

Henry is retiring on Monday. Mr. Nelson, Chairman of your company, asks you to arrange the table seats for Henry’s farewell dinner. Here are some principles for arranging seats at a dinner table and the information about the guests.

Principles of Seating

Arrangement

1.Seat people who have common interests together.

2.Pair male and female guests.

3.Seat guests of honor in order. The most important person should be seated at the right hand of the host.

Who would you put in seats A throught E?

Guest Information

Henry

male, former HR Manager.

Susan

female, CEO. She loves traveling.

George

male, Sales Manager.

David

male, Production Manager. He loves traveling.

Mary

female, Customer Service Manager, a good friend of George.

While-reading tasks:

1 Grasping the structure and the language points of Reading A ---Deals Over Meals (15 m):

e.g. 1. I’ll entertain my friends over the weekend.

2. The child was entertaining himself with his toys.

e.g. 1. They have built up a good reputation.

2. The noise built up until she couldn’t stand it any longer.

e.g. 1. I only wear this suit for formal dinners.

2. Our boss is very formal; she doesn’t call anyone by their first name.

e.g. I do not imply that you are wrong.

e.g. Well, take it easy! It isn’t a matter of urgency.

e.g. Rita’s husband is away for the week, so I think

I’d better go over and keep her company.

e.g. 1. That man we met turned out to be Maria’s second cousin.

2. Don’t worry. I’m sure it will all turn out fine.

e.g. It usually pays to tell the truth.

e.g. I want you to be on your best behavior at Granddad’s.

e.g. Dick is very knowledgeable about wines.

e.g. 1. This overcoat has seen me through many severe winters.

2. He saw me through all the hard times.

e.g. All teachers regard Jimmy as an intelligent student.

e.g. I’ll put these bottles in the cupboard—they might come in handy someday.

e.g. 1. Public figures have a duty to conduct themselves responsibly.

2.The company conducted a survey to find out what their customers think about the new product.

e.g. She was concentrating on her book and didn’t know what had happened.

e.g. She was concentrating on her book and didn’t know what had happened.

e.g. Doctors are the most sought-after people in the area.

3.For reading B: Friendship Lunch Menu

Task 1 Decide whether the following statements are true (T) or false (F) according to the menu. ( ) 1. In the menu tuna fish is served as a main

course.

( ) 2. Grilled steak is dressed with garlic sauce.

( ) 3. There are cakes and pies for dessert.

( ) 4. You can choose two main courses for each

set lunch.

( ) 5. You can have your lunch in Coral Room or Harbor Room.

Task 2: Fill in the blanks in the following menu with the given dishes.

A. French Onion Soup

B. Banana Pudding

C. Chocolate Ice Cream

D. Roast Turkey

E. Strawberry Cake

F. Mixed Salad

G. French Steak

4. For Writing Strategy:

Task1:

1. On what occasions do people send and receive invitations?

-------On many occasions people will send and receive invitations, such as a celebration, a banquet, a reception, a party, a dinner, a concert or just a football match.

2: On many occasions people will send and receive invitations, such as a celebration, a banquet, a reception, a party, a dinner, a concert or just a football match.

-------An invitation usually includes the event, date, time and place. If necessary, indicate the appropriate dress, or ask for a response by a specific date.

Task 2 Read the invitations below and complete the following statements.

The dinner for ________________________ will be held at Grand Hotel.

2. Sarah invites her friends to ___________________.

3. ―RSVP‖ means ___________________________________________________.

5. Bob invites Lisa to _______________.

Task3 :Formal and informal Invitations

5: Mini-project

Work in groups. Search online for the rule of table setting for a western dinner. Then set the following tableware and explain to the class.

●Work in groups;

●Search the Internet for rules of table setting;

●Pay attention to the functions of different pieces of tableware;

●Good time management and cooperation;

●In-class oral presentation.

6. Grammatical study_____Passive V oice page 47 (25 m)

7: Exercises : Task 5: Language for Lab

Translate the following into English using the given words or phrases.

1. 在工作中谨慎小心会大有裨益。(pay)

It pays a lot to be careful in work.

2. 我的钱仅够在美国用一年。(see through)

I have just enough money to see me through a year in the US.

3. 结果表明他从未在那个公司工作过。(turn out)

It turned out that he had never worked in that company.

4. 瞪着眼睛看人是不礼貌的。(manners)

It’s bad manners to stare at people.

5. 外面太吵，我没办法集中精神干活儿。(concentrate on)

It’s too noisy outside for me to concentrate on my work.

6. 董事会选他为公司总经理。(select)

The Board of Directors selected him to be the General Manager of the company.

7. 烤鸡是这家泰国餐厅里我最喜欢的菜。(favorite)

Roast chicken is my favorite dish in this Thai restaurant.

8. 我们主菜后吃的甜点是冰淇淋。(course)

We had ice cream for dessert after the main course.

8. Post-reading tasks:

1. Decide which of the following behaviors are Do’s or Don’ts for business meals according to the passage (5 m)

get nervous talk too much

show style and grace choose the correct silverware

be a good listener talk with confidence

interrupt other people start with the nearest dinnerware

2. Business Know-how

● Give gifts during special holidays, or as ―thank-yous‖ for special invitations;

● Do not give expensive gifts;

● A small cultural gift from your country is usually appropriate;

● Package your gift nicely, with a card attached to it.

3. Think alone: How to write an formal invitation card for a company? (5 m)

Then T invites several Ss to give their opinions. T may sum up by this sentence – The essence of good essays is to write what one enjoys writing about.

4.Do Self-study Room exercises on page 48 task 1 ,task 2 and task 3

Unit Four Product

Focuses:

1. the main idea of the reading A, and reading B etc.

2.Grasp the main idea;

3.Appreciate the narrative skills demonstrated in the text;

4. Master the key language points and grammatical structures in the text;

Warming-up

Task 1 Work in pairs and discuss the following questions.

What factors do you need to consider before you buy a product? Which one is the most important for you? Why?

Before you make purchase of any product, there are some factors you should consider.

? Necessity: Do I really need this?

? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc?? Price: Do I have any spare m oney right now? Is it a bargain or is it too much money?

? Brand: Wh at brand is the best choice for my purchase?

? After-sales service: Does it come with a warranty?

? Shipment: How can it be sent to my house?

Task 2 The following sentences are often used for product introduction. Read aloud and try to memorize some.

1. This model of typewriter is efficient and endurable, economical and practical for middle school students.

2. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it’s also easy-to-learn and easy-to-operate.

3. They are not only as low-priced as other makers, but they are distinctly superior in the following respects.

4. You will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons.

5. This product will pay its own way in a year.

6. This machine will pay back your investment in 6 month.

7. The new type of suitcase card designed by our engineers is very ingenious and practical.

8. This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.

9. The maximum speed of this kind of variable speed bicycle is 30 K/H .

10. These machines have few breakdowns and easy to maintain because of their simple mechanical structure.

11．Compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber.

12. This kind of tire is characteristic of nonskid stop on wet road.

13. As our products have all the feature you need and 20% cheaper compared with that Japanese made, I strongly recommended to you.

14. Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.

15. ―Forever‖ multiple speed racing bicycles are sure to be sellable in your market.

16. Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.

Reading A Industrial Design

target: n. an aim; objective e.g.I’ve set myself a target of saving $200 a month.

v.to make something have an effect on a particular limited group or area

e.g. The advertisement was designed to target a mass audience.

locate: v. to find the exact position of something

e.g.We couldn’t locate the source of the radio signal.

attempt: n. an act of trying to do something

e.g.He made one last attempt at the world record.

v. to try to do something that is difficult, dangerous, etc.

e.g. The book attempts to explain the origins of the war.

mass-produce: v. to produce in large numbers using machinery

e.g.Mass-produced furniture is cheaper than furniture made by hand.

vision: n. 1) imagination e.g. Have you ever had visions of great success?

2) idea e.g. She had the same vision of him as I had.

3) sight e.g. With my new glasses my vision is perfect!

a chunk of: a large piece of something that does not have an even shape; a large part or amount of something

e.g.1.a chunk of cheese

2. A huge chunk of the audience got up and left before the show.

brand-new: a. new and not yet used

e.g.She bought a brand-new car for her brother as the wedding gift.

a pain in the neck: a person or thing that is very annoying

e.g.What’s wrong with Dave? He’s becoming a total pain in the neck.

enhance: v. to increase or further improve the good quality, value or status of something

e.g.This is an opportunity to enhance the good reputation of the company.

outweigh: v. to be more important or valuable than something else

e.g.The advantages of the plan far outweigh the disadvantages.

remote: a. far away from places where other people live; far away in time

e.g.1. The farmhouse is remote from any other buildings.

2. remote database/remote access/remote control

… remote contr ols that look like maps of Manhattan: remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan

Writing

Product catalogs are one of the oldest forms of sales material in business. Over hundreds of years they have changed very little: basically a list of products breaks down into different categories; then for each product there is a product name, some relevant specifications or options, perhaps a description and then the price of the product.

With Internet access becoming universally available, online catalogs play an ever bigger role in today’s business. In comparison to traditional printed catalogs an online catalog is inexpensive. Also, a printed catalog can sometimes be out of date before it is even in the customer’ s hand whereas an

online catalog can be updated at any time, so that customers can always have access to the latest information.

Mini-project

●Work in groups;

●Refer to the sample on P59;

●Good time management and cooperation;

●In-class presentation.

Unit Five Trade

Warming-up

Task 1

Objective: Ss can identify the slogans of some famous companies.

Steps:

1. Ss read warming-up task 1.

2. Go through slogans a-h with Ss.

3. Ask Ss to match the slogans with the pictures.

4. Give the key.

5. Time permitting, encourage ss to brainstorm more slogans.

Background information

1. What is a slogan?

A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product

2. Company introduction

Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .

3. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.

4. Panasonic is an international brand name for Japanese electric products manufacturer

5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan ―Ideas for Life‖.

6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.

7. Seven-- up is the brand of a soft drink.

8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.

9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.

Suggested Answers

A-7 B-2 C-1 D-4

E-5 F-8 G-3 H-6

Task 2

Objective: Ss can identify several kinds of advertisement media .

Steps :

1. Ss read warming-up Task 2

2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1

3. Get some Ss to give their answers .

4. Ask the class to add more if necessary.

5. Summarize the various media used for advertising .

Suggested Answers：Poster , newspaper , TV commercial , outdoor signs , etc .

Language Points

Paragraph 1

Regardless of: paying no attention to

e.g. The law requires equal treatment for all ,regardless of race , religion or sex .

better off :in a better situation , especially in financial terms

e.g. since my husband was made the manager , we are better off .

alternative: n. something you can choose to do or use instead of something else

e.g. is there an alternative to what you propose?

Make sense : to have a clear meaning and be easy to understand

e.g. read this and tell me if it makes sense.

Paragraph 2

Process :n. a series of actions that are done in order to achieve a particular result

e.g. getting fit again has been a long slow process .

specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity e.g. Finally Alice decided to specialize in contract law .

Consumer: n. someone who buys and uses products and services

e.g. There are a wider choice of goods for the consumers in big cities .

Paragraph 3

benefit :n. something that gives you advantages or improves your life in some way

e.g. This aid program will bring lasting benefits to the region.

Absolute: a. unlimited: complete: true , correct and not changing in any situation : not in comparison with other things

e.g. An absolute ruler need not ask anyone for permission to do anything.

A child usually has absolute trust in his mother.

You have an absolute right to refuse medical treatment.

In absolute terms wages have risen, but not in comparison with the cost of living.

Comparative: a. measured or judged by comparing

e.g. After a lifetime of poverty, his last few years were spent in comparative comfort.

Legal : a. connected with or in accordance with the law

e.g. Mr. Smith is my legal advisor

be inclined to : to have a tendency or wish to do something

e.g. I am inclined to start at once.

Paragraph 4

Party : n. one of the people or groups involved in an argument, agreement, etc .

e.g. The two parties are having difficulty agreeing with each other.

Paragraph 5

Exchange: v. to give something to someone and at the same time receive the same type of thing from them

e.g. I shook hands and exchanged a few words with the manager.

n. an act of giving something to someone and receiving something else from them

e.g. Would you like my old TV in exchange for this camera?

Likewise: ad. The same: in a similar way

e.g. Nanny put up a hat and told the girls to do likewise.

Participate (in):v. to take part in or become involved in an activity

e.g. Everyone in the class is expected to participate actively in these discussions.

Mini-project

This project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a particular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. In order to complete it successfully, Ss should use the knowledge and skills they’ve learned from other activities in the unit. The sample on Ss, books provides a simplified promotion plan. Ss can refer to it and perform their promotion activity in a similar way.

Steps:

1. Grouping. Divide the class into groups.

2. Defining the project. Go through the project with the class and clarify requirements. You are advised to do it after Ss study Reading A. Get Ss to study the points listed in Business Know-how.

3. Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Encourage them to decide first which product to sell and then assign different members different jobs.

4. Presentation. Ss present their evidence for completion. In this project, they need to perform a promotion activity in class and their classmates can take the roles of passers-by. Ask them to do it after they study the whole unit.

Notes:

●Ss can put up a sign with slogans on the classroom wall and bring in the products they want to

sell..

●Ss need to introduce the products orally in class and then try to persuade their classmates to

buy.

Self—study Room

Noun Clauses

名词性从句是高中英语语法条目中的重点和难点。许多学生任凭老师讲的口干舌燥，习题做了不少，但仍不明白什么是名词性从句，怎样辨认，怎样正确使用。

我认为原因有二：汉语语言中没有名词性从句；大多数语法书和材料应用逐条讲解的方式，缺乏对四种从句（主语从句、宾语从句、表语从句和同位语从句）之间的内含、异同点、位置、连词用法系统讲解。要让学生正确理解名词性从句，就要做到以下几点：化难为简：把抽象的理论用通俗的例句展现出来；变模糊为清晰；把纷繁的语法条目用表格形式展现出来。

在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组，

它在复合句中能担任主语、宾语、表语、同位语、介词宾语等成分。依据其语法功能，名词性从句又可分为主语从句、宾语从句、同位语从句和表语从句。

教师：同学们，今天我们学习语法——名词性从句

学生甲：老师，名词性从句是不是充当名词使用？

教师：不完全是。在英语中，能担任主语、宾语、表语、同位语的从句被称为名词性从句。名词性从句含主语从句、宾语从句、表语从句和同位语从句。

学生乙：老师，这些语法术语原来也听到过，可从来不十分清楚。

教师：这个很自然，原来我们没有系统学习这项语法，今天我们正式学习，只要认真听讲，一定会掌握的。你们知道，火车要有火车头来引领，名词性从句也要有引领的东西；语法上叫连接词。没有火车头，火车跑不起来；同样没有连接词，名词性从句就不能存在于复合句中。学生丙: 老师，快告诉我们哪些词可以当名词性从句中的连接词。

教师：根据名词性从句所表达意义的不同，可将名词性从句分成代表三种意义的从句，分别由不同的连接词引导，请看表。

学生丁: 老师，我看过一些语法书，在讲解名词性从句时好像没有陈述、是否、疑问这些概念。教师：不，一般语法书没有从名词性从句表达的含义出发引出连接词，结果，造成学生们不能真正理解名词性从句的意义。我通过多年教学实践，探索出这个易于你们掌握名词性从句的途径。这样分类，既有道理又符合你们的认知水平。请看下面的三个分别表陈述、是否和疑问的从句：that he was saved；whether or not he was saved；who saved him我把上面的句子分别放到主语、宾语、表语和同位语的位置，这些句子自然就充当该成分，即生成主语从句、宾语从句、表语从句、同位语从句。请看具体做法：放到主语的位置（生成主语从句）：That he was saved/Whether or not he was saved / Who saved him is clear.

放到宾语的位置（生成宾语从句）：

I don’t know/that he was saved /whether or not he was saved /who saved him

放到表语的位置（生成表语从句）：

The fact/The question is that he was saved. / whether or not he was saved. /who saved him

放到同位语的位置（生成同位语从句）：

that he was saved.

We have no doubt whether or not he was save

who saved him

学生甲：老师，经您这样一讲，名词性从句一点都不困难了。可是，我们以前做的习题中，涉及到it作形式主语，真正的主语是后面的主语从句。什么时候用it作形式主语呀？

学生乙：还有，作宾语从句的连接词that不是可以省略吗？您怎么没有讲呀？

学生丙: 老师，那天您给我解答问题时说，同位语从句解释说明前面那个词的内容，您不是说有许多词后面可以接同位语从句吗？今天怎么只提到一个？

教师：你们说的非常好，说明你们平时学习很留心。我刚才讲的是名词性从句大的框架。你们不是都明白了吗？最基本的大框架理解了，枝节性的小问题还不好解决吗？下面，我们就名词性从句的细节问题逐一讨论，你们的问题都会迎刃而解的。

Unit 6 Transportation

Warming-up

Express Mail Service (EMS) (全球邮政特快专递业务) is an international express postal service offered by postal-administration members of the Universal Postal Union (UPU), a specialized agency of the UN, which created the EMS Cooperative in 1998 to promote the harmonization and development of postal services worldwide.

FedEx Corporation (联邦国际快递) is a logistics services company based in the United States. Its current slogan is ―The World on Time‖.

China Railway Express Co., Ltd. (中铁快运) is a logistics services company in China.

United Parcel Service, Inc. (国际联合包裹运输公司), commonly referred to as UPS, is one of the world’s largest package delivery companies.

Reading A How Do We Transport Our Goods?

be characterized by: to have the character or qualities of

e.g. Your work is characterized by lack of attention to details.

lie in: (of ideas, qualities, problems, etc.) to exist or be found

e.g. The problem lies in deciding when to expand the business.

compare favorably with: to be better in nature or quality in relation to another

e.g. She was pleased that her work compared favorably with her si ster’s.

bulky: a. large and difficult to move or carry

e.g.Bulky items will be collected separately.

in relation to: connected with or compared with something

e.g.Women’s earnings are still low in relation to men’s.

what matters the most: what matters the most

e.g.What matters the most is the way you look at your life.

advantageous: a. good or useful in a particular situation

e.g.A free trade agreement would be advantageous to both countries.

delivery: n. the act of taking goods, letters, etc. to a particular person or place

e.g. Please pay for goods on delivery.

economical: a. not spending more money than necessary

e.g.1.A small car is more economical to run.

2. He was economical in all areas of his life.

c.f. economic: a. of or relating to the production, development and management of material wealth, as of a country, household or business enterprise; of or relating to an economy

volume: n.the amount of something; the amount of space that an object takes

e.g.1.The volume of traffic on the roads has increased dramatically in recent years.

2. The volume of the container measures 10,000 cubic meters.

maintenance: n. the act of keeping something in good condition by checking or repairing it regularly; the act of making a state or situation continue

e.g.1.The school pays a lot of money every year for heating and the maintenance of the buildings.

2. All countries are responsible for the maintenance of international peace.

give way to: to be replaced by

e.g.Excitement gave way to fear as she stepped on the stage.

spare part: a new part that one buys to replace an old or broken part of a machine, etc.

the key to...: the vital, crucial element that makes one able to understand or achieve something e.g.Working well as a team is the key to success.

Mini-project

Work in groups. You need to send a very urgent document to a teacher in London University. Search online for companies that offer this service. Compare their services and make a choice. Then report

the details to your class.

●Work in groups;

●Refer to the sample on Page 91;

●Compare different services and decide which offers the best value;

●In-class presentation.

Unit 7 Custormer Service

Warming-up

Reading A: I Really Want to Know

go off: to stop

e.g.He went off driving after the accident.

deserve: v. to have earned something by good or bad actions or behavior

e.g.You’ve been working all the morning—I think you deserve a rest.

gain: v. to increase in weight, speed, height or value

e.g. Last week I gained another five pounds.

admirable : a. having many good qualities that people respect and admire

e.g.This essay is admirable in all respects.

measure: v. to judge the importance or value of something

e.g. Education shouldn’t be measured only by examination results.

entire : a. whole; complete

e.g.It was the worst day in my entire life.

implement: v. to take action or put into practice

e.g.We have decided to implement the president’s suggestion in full.

establish: v. to start; to set up

e.g. 1. My grandfather established the family business in 1938.

2. The relationships between the two companies were established two years ago.

obtain: v. to get something especially by means of effort

e.g.We wish to obtain first-hand information.

particular: particular

e.g.They have conducted a research in this particular field.

survey: n. a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questions

e.g.A recent survey shows that many teenagers spend three hours a day playing computer games. comment: n. opinion given briefly in speech or writing about something or someone

e.g.Do you have any comments to make upon my story?

fill out: to complete (a form) by answering the questions in the spaces provided

e.g.Could you fill out this application form quickly?

deposit: v. to put something down in a particular place; to put money or something valuable in a bank or other places where it will be safe

e.g.1. She deposited her case in the corner.

2. You are advised to deposit your valuables in the hotel safe.

think twice: to think very carefully about something

e.g.The teacher advised him to think twice before deciding to quit school.

in place: in existence and ready to be used

e.g.The new regulations are now in place.

hand out: to give something to each member of a group

e.g. Could you start handing these books out, please?

urge: v. to strongly advise someone to do something

e.g.Brown urged her to reconsider his decision.

distribution: n. the act of sharing things among a large group of people in a planned way

e.g. The distribution of the food supplies in the earthquake area began two days ago. Conducting a Survey

●Establish the goals of the project—what to learn;

●Determine what people are targeted and how many are to be interviewed;

●Choose how to interview (face to face, telephone, etc.);

●Design the questionnaire;

●Pretest the questionnaire, if practical;

●Conduct interviews and collect data;

●Analyze the data—produce the findings.

Mini-project

Work in groups. Each group asks ten students to fill in the questionnaire below about their use of mobile phones and then draft a summary of the survey results.

●Work in groups;

●Refer to the sample on Page 106;

●To do a research and then analyze the data collected;

●In-class presentation.

Unit 8 Career

Objectives:

1. Students learn the basic parts of a job advertisement.

2. Students can identify their preferences for future career.

3.To master new words and expressions of text A.

4.To get to know the form of writing.

Warming-up

Task 1

Objective: Students learn the basic parts of a job advertisement.

Steps:

.Students read Warming-up Task 1

.Go through the job offer with students and ask them to match descriptions A-E with their corresponding parts 1-5 in the advertisement.

.Give the key.

Task 2

Objective: Students can identify their preferences for future career.

Steps:

.Students read warming-up 2.

.Get students to work in pairs and discuss the question.

.Ask some pairs to persent their work.

.Comment briefly on their work.

Procedures:

Language Points

Paragraph 1

decade:n.a period of ten years

e.g.That was the first meeting between the two companies in more than a decade. Paragraph 2

relate to:to be connected with

e.g.This relate to something I mentioned earlier.

ensure:v.to make it certain that something will happen

e.g.All the necessary steps have been taken to ensure the safety of the children.

His wife ensured that he took his pills every day.

Paragraph 3

guarantee:v.to promise that something will certainly happen pr be done.

e.g.Take this opportunity,and I guarantee you won’t regret it.

Attributable to:likely to have been cased by something

e.g.His death was attribtable to gunshot wounds.

in demand:greatly desired

e.g.Skilled workers are in great demand in this city.

Paragraph 4

expand:v.to become larger in size,number or amount,or to make something become larger e.g.The population of the town expanded rapidly in the 1990s.

conscious:a.noticing or realizing something;aware

e.g.I was very conscious of the fact that I had to make a good impression.

Are you conscious how people will regard such behavior?

in the face of:before;in the presence of

e.g.What could he do in the face of all these diffeculties?

open out:to become wider;to develop

e.g.The path opens out into a courtyard behind the houses.

Business has been opening out recently

Paragraph 5

Identification:n.the act or process of recognizing something

e.g.Correct indentification of consumers’ needs is important to the success of business. primarily:ad.mainly

e.g.This research is concerned primarily with prevention of the disease.

assessment:n.a process of making a judgment about a person or situation

e.g.What’s the CEO’s assessment of the situation?

The investigation was reopened after careful assessment of the new evidence. Positive:a.believing that good things will happen or that a situation will get better;good,useful e.g.You’ve got to be more positi ve about your work.

At least something positive has come out of the satuation.

…all the education and training in the world will not get you very far

…all the education and training in the world will not help you much.

e.g.With housing prices at this high level,＄50，000won’t get you very far.

新职业英语 职业综合英语1 Unit 1 Organization 电子教案

Unit 1 Organization Teaching Objectives 1.To require students think what organization is. 2.To help students master the key language points and grammatical structures in the text. 3.To enrich students’ English for careers. 4.To improve students’ listenin g, speaking, reading and writing skills. Teaching focus https://www.wendangku.net/doc/0814387809.html,prehension of reading A. 2.Master the key language points and grammatical structures in the text. 3.Listening and writing skills. Teaching procedures Step1. Warming-up Students read warming-up Task1. Get students to look at the logos. Go through the pronunciation of any problematic word. Ask students to give the names of the countries. Give the answers. Step2. Background Information What is a logo? Company introduction Step3. Language points Step4 Reading A explanation a.Students read the passage and find out important events in the different periods of Google’s history on page 5. b.Ask students to divide this text into several parts and sum up the main ideas. c.Teachers explain the text in details one paragraph by one paragraph and give the translation Step5 Reading B Step6 Listening & Speaking Step 7 Writing How to write an envelope?

新职业英语1教案

新职业英语教案 第一册 《职业综合英语》第一册2011-2012第1学期导言 本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握《职业综合英语》中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下：本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。听说读写译五种技能同时发展。尤其是听说比重会适度加大。ReadingA为精读文章，考核时较为全面,ReadingB 为一篇实用文体的文章,考核的重点是阅读。同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭配学习等。本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。为了使学生提高学习效

率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。 本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。

教案 第 2 次课

Unit 1 Organization Teaching steps Pre-reading tasks: Warming -up Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Steps: 1)Ss read Warming –up task 1 2)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countries and give answers. Germany Japan USA Germany USA France Republic of Korea Finland P. R. China Background information introduction 1.What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recog nition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. 3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on

新职业英语基础篇Unit4教案

Unit 4 Product Teaching objectives: 1) Grasp the main idea and structure of the text; 2) Master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) How to make a catalog ? Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) How to make a catalog ? Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 3) Step 2 Warming-up 1) work in pairs. Choose one product from each pair and explain why. 2) Ask Ss to role-play their dialogs. 3) Discuss: what factors do you need to consider before you buy a product ? which one is the most important for you ? why ? Suggested answers: Before you make purchase of any product, there are some factors you should consider. Necessity : Do you really need this? Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc.

新航标职业英语·综合英语预备级·学生用书Unit 3

Unit 3 Organization and Culture of a Company Background 1.Corporate culture Humans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do. Bottom-line advantages of a strong corporate culture include: ●Motivation. ●Low employee turnover/ reduced payroll cost. ●Attendance. ●Productivity. ●Creative/ independent problem solving. ●Ethics. ●Personal accountability. ●Enterprise value. 2. Different departments in a company HR Department人力资源部 R&D Department 研发部 PR Department 公关部 Marketing Department 市场部 Finance Department 财务部 Quality Control Department 质管部 Sales Department 销售部 Customer Service Department 客服部 Logistics Department 后勤部 Purchasing Department 采购部 Production Department 生产部 Legal Affair Department 法务部 IT Department 信息技术部 Network Operational Department 网络运营部 Administration Department 行政部

新航标职业英语_综合英语预备级_学生用书Unit-3

新航标职业英语?综合英语预 备级?学生用书Unit-3 Unit 3 Orga ni zati on and Culture of a Compa ny Backgro und 〔.Corporate culture Huma ns are social bein gs. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no one ' s looking. Not because they' ll be punished or rewarded but because it ' s the culturally accepted thing to do. Bottom-li ne adva ntages of a stro ng corporate culture in clude: Motivati on. Low employee turnover/ reduced payroll cost. Atte ndan ce. Productivity. Creative/ i ndepe ndent problem sol ving. Ethics. Pers onal acco un tability. En terprise value. 2. Differe nt departme nts in a compa ny HR Department人力资源部 R&D Departme nt 研发部 PR Department 公关部 Marketi ng Departme nt 市场部 Finance Departme nt 财务部 Quality Control Departme nt 质管部Sales Departme nt 销售部 Customer Service Departme nt 客服咅E Logistics Departme nt 后勤咅E Purchas ing Departme nt 采购部

外研社 新职业英语 第二版 职业综合英语1 教案unit3(1)

外研社新职业英语第二版职业综合英语1 Unit3教案1 授课时间 班 周星期第节 班 周星期第节 班 周星期第节 课次12 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit3 Business Meals: Lead–in &Reading A: Deals over Meals 教学目的Ss learn how to arrange the table seats for an English banquet Ss Understand the main idea and structure of the text 教学重点 1. The usages of new words and expressions in reading A 2. Understanding of Reading A 教学难点 1. How to use the key words and expressions in Reading A 2. Analysis on the text structure 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT;CD 教学方法Case teaching; Pair-work; Analyzing 参考资料English for Careers (Book1)

教学基本内容及设计Unit 1. Reading A: Deals over Meals I.Warm-up (10’) Task Complete the following table seating arrangement. Principles of Seating Arrangement Guest Information II. Reading A: Secretaries (80’) 1.Lead-in 2.Global reading (1) Listen to the passage while reading and think about the main idea of each paragraph. (2) Information collection a. Skimming Task1 Read the passage. Then match the business meals with their characteristics. b. Scanning Task 2 Decide which of the fo llowing behaviors are Do’s or Don’ts for business meals according to the passage. 3.Intensive reading a. Text structure analysis Para 1: Westerners do business over all kinds of meals. Para 2: Different meals have different characteristics. Para 3: Watch your behavior during business meals. Para 4: Mastery of good table manners is of great help. Para 5: Polite dinning at the table pays. b. Language Points entertain: e.g. 1. I’ll entertain my friends over the weekend. 2. The child was entertaining himself with his toys. build up: to build; to increase, or become bigger or stronger gradually

新职业英语 第二版 职业综合英语1 教案unit7

新职业英语第二版职业综合英语1 Unit7教案1 授课时间 班 周星期第节 班 周星期第节 班 周星期第节班 周星期第节 班 周星期第节 课次17 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□ 授课题目Unit7 Customer Service Reading A: I Really Want to Know 教学目的Ss understand successfully measuring customer satisfaction Ss make and handle a complaint 教学重点 1. The main idea and the structure of the reading A. 2. Master the key words and language points. 教学难点 1.How to use the key words and expressions in reading A. 2.Analysis on the text structure. 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT; CD 教学方法Pair-work; Discussing, lecturing 参考资料English for Careers (Book1)

教学基本内容及设计Part I Warming-up 20 minutes Task 1 10 minutes Objective: Ss learn how to collect customer opinions through a survey. ? Explain briefly what a survey is. E.g. “A survey is a method of gathering information from a sample of individuals. The goal is to find out people’s stand or opinion on certain matters.” Task 2 10 minutes Objective: Ss can analyze data, find problems and give solutions. ? Divide the class into groups of 4-6 students and ask each group to collect and analyze the data. ? Ask some groups to present their conclusions and solutions to the class. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss listen to the new words and expressions, etc. ? Ss read the new words a nd expressions, etc. Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss know something about Reading A. ? Ss discuss the following two questions: 1.Why did the writer and his wife go to their favorite restaurant for dinner? 2.In order to successfully measure customer satisfaction, what should you pay attention to? Part IV Reading A Language points 35 minutes Paragraph 1 deserve: v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the morning—I think you deserve a rest. gain: v. to increase in weight, speed, height or value e.g. Last week I gained another five pounds. Paragraph 3 admirable: a. having many good qualities that people respect and admire e.g. This essay is admirable in all respects. implement: v. to take action or put into practice e.g. We have decided to implement the president’s suggestion in full. establish: v. to start; to set up e.g. My grandfather established the family business in 1938. The relationships between the two companies were established two years ago. obtain: v. to get something especially by means of effort e.g. We wish to obtain first-hand information. particular: a. unusual, single and different from others

外研社 新职业英语 第二版 职业综合英语1 教案unit3(3)

外研社新职业英语第二版职业综合英语1 Unit3教案3 授课时间 班 周星期第节 班 周星期第节 班 周星期第节 课次14 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit3 Business Meals. Listening and Speaking & Writing 教学目的Ss master how to ask and give advice in English. Ss learn how to write an invitation in English 教学重点 1. The useful expressions about asking and giving advice in English. 2. How to write an invitation in English 教学难点 1. How to ask and give advice in English. 2. How to write an invitation in English 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT;CD 教学方法Case teaching; Pair work 参考资料English for Careers (Book1)

教学基本内容及设计Unit 1. Listening and Speaking & Writing I.Listening and Speaking(45’) Task 1 Peter is meeting a guest at the airport. Listen to the conversation and choose the best answer to each question you hear. Task 2 Listen to the conversation and fill in the blanks with what you hear. Task 3 John works in Season Hotel. He is receiving a phone call. Listen to the conversation and fill in the hotel reservation form below. Task 4 Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. L-Task 4 Task 5 Listen to the passage twice and fill in the blanks with what you hear. III. Speaking Ask Ss to role play the conversations they hear or work in pairs to practice asking and giving advice with the help of the useful expressions listed in Task 6. II. Writing: Invitation (45’) Task 1 Work in pairs. Discuss the questions below. 1. On what occasions do people send and receive invitations? Suggested answer: On many occasions people will send and receive invitations, such as a celebration, a banquet, a reception, a party, a dinner, a concert or just a football match. 2. What information is usually included in an invitation? Suggested answer: An invitation usually includes the event, date, time and place. If necessary, indicate the appropriate dress, or ask for a response by a specific date. Task 2 Read the invitations below and complete the following statements. The dinner for Mr. and Mrs. Mark Stevenson will be held at Grand Hotel. 2. Sarah invites her friends to celebrate her birthday. 3. “RSVP” means“please reply” (French abbreviation for “please reply”) 4. Bob invites Lisa to a concert.

新职业英语《综合英语2》教案Unit 1 Teaching Plan

English for Careers 2 Unit 1 Workplace

Unit Focus fit in with reputation pros and cons outfit compliment for instance casual setting productive incorporate Teaching procedures This unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly. Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary. Hour 1: Course introduction 45 minutes Warming-up Task 1 10 minutes Objective: Ss can identify different rooms in an office. Steps: ? Ss read Warming-up Task 1. ? Get Ss to look at the layout of the office. ? Ask Ss to identify different rooms. ? Give the suggested answers. Suggested answers:

新航标职业英语·综合英语预备级·学生用书Unit7

Unit 7 Business Meetings and Visiting Arrangements Background Business meetings Meetings come in all shapes and sizes. There are the everyday office meetings, board meetings, seminars—all the way up to major conferences. And meetings can now be face-to-face, teleconference, videoconference, or online via the Internet. When planning a meeting, you should consider the following four principles: ●Preparation:make sure your meeting has a clear, stated purpose and an agenda; participants are chosen carefully, invited in professional way and given sufficient prior information; also attention to details including room bookings, catering, a/v equipment, reminders. ●Facilitation:meaning someone or a team is responsible for guiding the meetings, a plan for the meeting is reflected in the agenda and the facilitator (or chair) keeps things on time and on track. ●Inspiration: meaning opportunity for spontaneity and enthusiasm. ●Results: every meeting should be directed toward one or more outcomes. Participants must feel something has been accomplished. Suggested teaching plan

新职业英语职业综合英语1unit5trade电子教案

Unit 5 Trade Warming-up Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8. Objective: Ss can identify the slogans of some famous companies. Steps:

1. Ss read warming-up task 1. 2. Go through slogans a-h with Ss. 3. Ask Ss to match the slogans with the pictures. 4. Give the key. 5. Time permitting, encourage Ss to brainstorm more slogans. Background information 1. What is a slogan? A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product. 2. Company introduction Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment . Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. All of these are marketed under their slogan “Ideas for Life”. Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods Seven-- up is the brand of a soft drink. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems. Task 2Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. Objective: Ss can identify several kinds of advertisement media. Steps: 1. Ss read warming-up Task 2 2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers. 4. Ask the class to add more if necessary.

新职业英语 第二版 职业综合英语1 教案unit1(1)

新职业英语第二版职业综合英语1 Unit1教案1 授课时间班 周星期第节 班 周星期第节 班 周星期第节 课次 4 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google 教学目的Ss can identify the logos of some famous international companies. Ss have a general understanding of Reading A 教学重点1. Background information about Google Company 2.Words and expressions relevant to “Google” 3.Global reading of passage A 教学难点 1. Learning for words and expressions 2. Understanding of the passage A 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT; 教学方法Case teaching; Group discussion; 参考资料English for Careers (Book1) (1st Edition)

教学基本内容及设计Unit 1. Reading A: Google I. Warm-up (15’) Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered. Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France) Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo? Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one. Eg. Household appliance: TCL, Sony, Panasonic, Philips… Computers: Lenovo, Apple, IBM, Sony… Sportswear: Li-Ning, Adidas, Nike, Reebok… II. Reading A 1.Global reading (25’) (1) Listen to the passage and read the new words (2) information collection What do you know about "google"? What search engine do you often use to find information about something on the Internet? (Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.) Periods and events about google according to the events. Google began as Larry Page’s research project. Page and Sergey set up the company and registered the https://www.wendangku.net/doc/0814387809.html,. The search engine grew quickly and it began to sell advertising on the website. Google has acquired https://www.wendangku.net/doc/0814387809.html, and continues to add new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.