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剑桥商务英语》授课教案Unit2

Unit2(a) Company history

I. Teaching Objectives:

i. To enable Ss to describe companies and their histories

ii. To practise reading for specific information

iii. To review the past simple and prepositions of time

II. Materials needed: Cards- 8 Cards: one set of cards per pair / grooup to be photocopied from T’s Guide

III. Teaching Process:

i.Unit overview

·The history of V olkswagen

Warmer: T elicits any knowledge / experience of VW / Beetles.

Reading:Ss doa quiz about V olkswagen in pairs then scan a text to find answers to the quiz. Ss then answer multiple –choice

questions.

V ocabulary: Ss scan the text again to pick out target vocabulary.

Language focus: Ss review the form of the past simple.

Speaking: Ss exchange information about their own company’s history. ·Company profile

V ocabulary: Ss match company descriptions with definitions.

Speaking: Ss order cards to make a company organigram the describe the company structure.

Ss exchange information about the present situation of their

own companies.

·Self-study

Language focus: Dap-fill exercise(past simple).

V ocabulary: Sorting exercise (prepositions of time: in, st, on).

Odd-one-out collocation exercise (verbs and nouns).

Exam practice: V ocabulary matching exercise (reading Test Part 2).

Not-writing exercise ( Writing Test Part 1).

ii.Detailed study of this unit

Step 1 The history of Volkswagen

Warmer:

T asks Ss if they know what the most successful car ever is: the V olkswagen Beetle. T asks Ss what they know about V olkswagen (VW). Ex.1 Speaking:

The quiz focuses Ss’ attention on the subject matter of the unit and

introduces Ss to the history of VW. Ss do the quiz in pairs.

Useful expression:

1 As far as I know

2 The first factory was founde d in……

3. The first factory was located in……

4. One of the most popular….in the world

5 Europe’s largest car-maker.

Ex.2 Reading

Ss check their answers to the quiz by scanning through the text on page 14. T reminds Ss that they are scanning the text for relevant information only .

Ex.3 Reading

T asks Ss to read the text again and answer the multiple-choice questions T makes sure Ss identify the relevant passage of text in support of their answers. Ss should always read the questions carefully, paying attention to features such as absolutes (e.g. completely ).

Note:

1. people’s car : volkswagen

Ex.4 V ocabulary

Ss now read the text once more for detailed comprehension, searching for specific vocabulary to match a list of definitions. The words are in the same order in the text. T encourages Ss to use the new vocabulary in context. Only when the feedback has been completed does T invite questions concerning any remaining vocabulary problems from the text.

1. Take over

2. Subsidiary

3. Public limited company

4. Globalization

5. Setting up production facilities

6. Turnover

Ex.5 Speaking

Working in pairs. T asks Ss to find out five things about the history of the partner’s company or VW Ss should pool their knowledge of company’s history to present to the class. On the other hand. Open groups would suit s genuine information exchange.

Useful expressions:

1. Manufacture 制造

2. The company started in … 公司史建于…

3. It expanded rapidly… 公司发展迅速

4. In the first few years the annual turnover only came to …开头的几年营业额仅达…

5. Became a public limited company in… 于…成为一家上市公司

6. formed partnerships with … 和…建立了伙伴关系

7. When did your company first register? 你们公司最早是在那里注册的？

8. What type of product did your company sell at the very beginning? 你们公司最初销售那些产品？

Step 2 Company profile

Ex.1 V ocabulary presentation

This exercise is a combination of vocabulary consolidation and input, preparing Ss for Ex 2. Ask Ss to match the company descriptions with the definitions. Ss can do the task individually or in pairs.

Ex.2 Speaking

T explains the task to Ss before handing out the cards. Ss lay out the cards on the table and form an organigram. They then present their organigram on

Step 3 Self-study

Help Ss finish the exercise in self-study

Unit 2 (b) Company activities

I. Teaching Objectives:

i. To enable Ss to describe companies activities

ii. To practise reading for specific information

iii. To raise awareness of cohesion and connectors of addition and contrast

iv. To review the present continuous

II. Materials needed: None

III. Teaching Process:

i.Unit overview

·Investing in central Europe

Warmer: T introduces the topic and elicits Ss’ experience / knowledge..

Reading: Ss answer questions based on a diagram showing investment in central Europe.

Language focus: Ss review the present simple / continuous contrast and stative verbs.

Speaking: Ss discuss reasons for inward investment..

·Driving eastwards

Reading: Ss do a jigsaw reading scanning the text to answe‘Right, Wrong, Doesn’t say’ questions.

V ocabulary: Ss scan the text for connectors of addition / contrast then use the connectors to link information from the text.

Speaking: Ss draw and explain maps of their companies activities. ·Self-study

V ocabulary: Gap-fill exercise( present continuous).

Language focus: Gap-fill exercise ( present simple vs continuous ).

V ocabulary: Matching exercises (companies, nationalities and activities).

Exam practice: Multiple-choice gap-fill text .

ii.Detailed study of this unit

Essential Vocabulary:

total investment 总投资

grant 补助金

inward 输入的，进口的

distributor 分销商，批发商

Nokia 诺基亚

Reuters 路透社（英国）

Daewoo 大宇集团（韩国汽车，电子制造商）

Godiva 戈代娃（比利时巧克力制造商）

Swatch 瑞士手表制造商

10.Softbank 软银公司（日本网络公司）

Step 1 Investing in central Europe

Warmer (books closed): T asks Ss for examples of companies investing overseas and reasons why. T aks Ss for examples of inward investment and the changes it brings.

Ex.1 Reading

Ss look at the visual on page 17. T checks vocabulary such as plant, model, van, assembly and abbreviations such as ‘m’and ‘b n’. Ss then look at the questions and scan the visual for the answers. T asks Ss to support their answers with relevant information.

Ex.2 Grammar: This exercise is a reminder of the different uses of the presents tenses. Ss sort the uses into two groups. T asks Ss to give an example of each use.

Ex.3 Speaking

The pair work activity allows Ss to discuss the unit topic and also acts as a prediction exercise for the text and a chance to introduce some relevant vocabulary .Ss work in pairs /groups and list possible reasons for investment which can be written on the board before Ss do Ex. 1 in the next section,

Useful expressions:

1.Cheap workforce廉价劳动力

2.Generous inward investment grants from local governments当地政府对进口投资慷慨的资助

3.Slow economic growth at home国内经济增长缓慢

4.Rapid development of central/eastern European car-markets 中,东欧汽车市场的迅速发展

5.Good locations for exporting to the former Soviet Union d地理位置有利于向前苏联出口

6.Having production facilities in Europe enables Asian and US companies to avoid restrictions on imports into Europe 在欧洲拥有生产基地使亚洲和美国的公司可以避开进口欧洲的限制

7.Investments boost local economies and add to market growth 投资可以促进当地经济和市场发展

8.Higher returns on investments due to low-costs低成本有利于投资的高回报

Step 2 Driving eastwards

Ex.1 Reading

The jigsaw reading task is not an exam-style exercise but introduces the subject of cohesion Texts can be made cohesive through the use of various devices. In this case the text is made cohesive through lexical cohesion (e.g. the mention of VW and Fiat in paragraph 3 refers back to th e world’s largest car-makers in paragraph 2). The writer also uses (italicised) connectors of addition and contrast. Ss quickly read through the five extracts. When reporting back, Ss explain their decisions and quote relevant passages. T corrects as necessary and invites questions concerning difficult vocabulary

Ex.2 Reading

T advices Ss to read through all the questions before scanning through the text. Ss should check carefully whether there is enough evidence in the text to declare the statements either ‘right’ or ‘wrong’ if there is not, Ss should

T checks Ss understand what connectors of Addition and Contrast are and elicits examples. T asks Ss to find the italicised connectors in the text and put them into the correct group . When reporting back, Ss identify the passage and read the connector in context.

Ex.4 Speaking

T asks Ss to draw a map showing their company’s markets and activities. Ss exchange maps with a partner. Ss take it in turns to ask each other what the locations are and what activities take place there. Ss should be encouraged to ask follow-up questions.

Useful expressions:

1. to invest 投资

2. to have a joint venture 拥有一家合资企业

3. be located in 位于…..

4. our markets in……develop rapidly 我们在….的市场发展迅速

Step 3 Self-study

Help Ss finish Self-study exercises.

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