商务英语练习卷

ⅠTranslate the following words and phrases. (20%)

1.育儿假parental leave

2.企业家精神entrepreneurial spirit

3.口碑word of mouth

4.广告牌billboard

5.无约电话cold calling

6.裁员make redundant

7.品牌识别brand identity

8.薰衣草香味lavender-scented

9.双击图标double click on an icon

10.多元文化意识cross-cultural awareness

11.profit margin 利润率

12.continuous renewal 持续创新

13.luxury obsession 奢侈情结

14.liquid aroma 芳香剂

15.open-plan office 敞开式办公室

16.personality type 个性类型

17.take something with a pinch of salt 将信将疑

18.job-sharing 工作分担制

19.hot-desking 办公桌轮用制

20.sales pitch 销售口才

ⅡBased on what you have learned in BUSINESS ENGLISH classes,choose the most suitable word to complete the following sentences. (15’)

21. If you?re massivel y entrepreneurial创业的，具有企业精神的this isn?t for you. It?s a discipline , a club with rules.

22.Katy Tanner?s cell phone beepped with a startling message –you?re fired.

23. Women tend to be very good at listening. Men are usually the .

24. We had been over- optimistic . I did manage to find someone else who fitted in

with me, but I was very lucky.

25. Madonna was one of the world?s first artists to bring the focus group

to the music industry.

26. Unfortunately, a job in sales can?t qui te shake off its image or associations with something rather dishonest.

27. Much of moloney?s role is visiting clients, so she doesn?t have a permanent at head office.

28. Founded in 1979, International Art Consultants has been sourcing and

29. is as much a marketing tool these days as a logo, a slogan or a

30. The company has a policy of promoting from within (which would explain

Moloney?s amazement at her

31. Then it?s up to the sales person goods or services match the requirements

32. But these bosses who dismiss workers by email aren?t necessarily evil, _cowardly_people.

33. In fact, the study suggests that to avoiding the weekly or even daily office may not always be about a good idea.

34. work to the individual. It should be challenging and make use of their

specific skills –

35. All we need now is a PC that can pick up from websites.

ⅢReading(45’)

Part One(2’X5=10’)

Case study A: Mrs. Q bought a copy of the teenage girl?s magazine, Shout, for her twelve-year-old daughter. However, her daughter responded to an advertisement for ringtones offering …2 Tones 75p Each? in large red figures. Further down the page, in the small print, were details of the standard costs for tones, graphics and animations which amounted to $4.50. The daughter only saw …75p Each? in bold and didn?t realise the offer was a subscription service. She began receiving lots of ringtones and paying $1.5 each time. Mrs. Q was astonished and angry that a magazine aimed at children could contain such an advertisement. The ASA launched a formal investigation…

Case study B: Almost 300 people contacted the ASA to complain about a TV commercial for the soft drink Fanta Z. the advert showed people drinking the company?s product Fanta Light and then spitting it out. The idea was that some people didn?t like Fanta Light but they would like the new drink Fanta Z. the majority of the people who complained said the advert would cause bad behavior in children. The company said their target audience was sixteen-to-24-year-olds and not younger children. However, the ASA was concerned that young children would see the advert as gun and encourage them to spit. For this reason, it was agreed that the advert could only be shown after nine o?clock in the evening.

Case study C: Normally Ms A only buys organic or natural yoghurt but she decided to buy Danone?s new range of Shape yoghurts when she saw the advertisement saying

that Sharp is …simply a virtually fat-free packed with real fruit. And because there are no artificial sweeteners, preservatives or colorants, the delicious natural fruit flavours can really come through?. However, when Ms A got the yoghurts home, she saw eleven additives on the ingredients list. She contacted the ASA via its online complaints form. Eight other people also complained about the claim that the product had nothing added to the fruit…

Look at the comments below about the three case studies from the ASA. Which case (A,B or C)does each comment refer to?

36 The company could argue that all the information was provided.C

37 She should have read the packaging more carefullyC

38 People should always check the terms and conditions.A

39 In this case, the company couldn?t show the advert during the day.B

40 The rules say advertisers mustn?t take advantage of younger readers.A

Part Two: Cloze(1’X15=15’)

Read the text below about adverting. Choose the best word to fill each gap from A, B,

Part Three: Choose the most appropriate sentence to fill in the following blanks.(2’x5=10’)

The Psychology of Management

If overflowing in-trays frighten you or solving problems makes you sweat, there?s new range of business books called The Management Guides that you can turn to with confidence. …(Example)…. In addition, they?re writ ten in accessible language by Kathy Harman, a chartered occupational psychologist who heads her own London-based consultancy business. She says that the guides are intended for professionals working in small British companies, where thinking about manageme nt can be a low priority because of endless lists of other responsibilities. …(56)…. After this initial message to the reader, the following pages contain sections on every aspect of business, from managing your own time and selecting employees to planning ahead for the future.

One of the reasons Harman wrote these guides was that she knows not every business is able to invest in training. The difficulty, especially for small businesses, is that, …People are professionals first and foremost and somehow they are just expected to pick up management skills as they go along.?… (57)…. And becoming one, she recognizes, is especially difficult if you?re not used to communicating effectively or delegating work.

She adds, …It?s all very well managing areas that you h ave control over and you can do all the planning you feel is necessary, but there are always going to be other people out there who do the most unexpected things?… (58)…. Such a choice of approaches is essential to any business; this can only be achieved by managers having good, friendly relationships with all their staff and business contacts. …The important thing in management,? says Harman, …is the human element.?

Her advice to managers everywhere is to maintain professionalism at all times. …If you?ve ever managed anyone,? she says, …Y ou?ll know that you?ve not allowed to be fed up because when the staff come to you, they don?t want to know about your problem, they want their problems solved.?

Harman feels confident about making such an analysis because of her years of training as an occupational psychologist.…(59)…. …What you find there is that most senior managers have had some kind of psychological training, while in this country most managers get their management psychology second-hand by listening to other managers?.

The overall message from Harman is a simple one, and it?s got nothing to do with technology or databases.…(60)…. …More and more managers,? she says, …are realizing this and beginning to appreciate that without the right staff at all levels, you really

haven?t got a business. People are your principal resource.?

Example: G

A And when they do, managers need a variety of strategies to fall back on .

B This, of course, is unlikely to be easy, because being an expert in your field doesn?t nec essarily make you a good manager.

C The question that most of them ask is, …Can we actually afford a management training course??

D Although this area of studying is becoming more acceptable in the business world .Britain is a long way behind the rest of Europe.

E It?s about creating a working environment that promotes the well-being of everyone, from to the post room to the board room.

F This is illustrated at the beginning of each guide with the quote. This book is for those who would like to manage better but are too busy to begin.

G They?re short, pocket-sized, and very reasonably priced at ￡2.99 each.

Part Four: Read the passage and answer the questions.（2’X5=10’）

Businesses are doing a better job of retaining customers through finding imaginative ways to exceed customer expectations. As a result, competitors find it increasingly difficult to acquire new customers and most companies are spending time figuring out how to sell more products and services to their existing customers.

Companies are focusing on building customer share rather than market share. Many have thought up new ways to increase cross-selling and up-selling. Companies are gaining segment and customer insight from their datawarehouses by applying newer and more effective datamining techniques.

61. The word “retaining” in the first sentence is equivalent in meaning to ______.（）

A. restricting

B. keeping

C. remaining

D. losing

62. Businesses are exploiting ________ methods to surpass customer expectations.（）

A. imaginary

B. imaginable

C. imitative

D. creative

63. Most companies are spending time figuring out how to sell more products and services to ________.（）

A. their regular customers

B. their new customers

C. their rival?s customers

D. their potential customers

64. Companies are attaching importance to ________.（）

A. building market share rather than customer share

B. building not only market share but customer share

C. building customer share but not market share

D. building customer share as well as market share

65. Companies are gaining segment and customer insight from their ________.（）

A. bases

B. warehouses

C. banks

D. databanks

Ⅳ. Writing(20’)

Y ou are the manager of Arvon Industrial Park and you have just received the letter below from FNT Ltd, a potential customer.

Look at the information below , on which you have already made some handwritten notes.

Then, using all your handwritten notes, write a letter of reply to FNT Ltd.

Write 120-140 words

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