商务英语试题与答案
1 Match a word from A and B and complete sentences 1 ─10. Use each word from A twice.
A B
advertising / consumer / market / product / Behavior / budget / campaign / forecast /
sales launch / lifecycle / profile / research / segment
/ targets
1 The Product lifecycle is the length of time people continue to buy a particular
product.
2 Market research s howed very good potential for marketing the magazine to executives
in the age range 25─35.
3 A consumer profile is simply a description of a typical customer.
4 Our company has established its brand name through a multi-million multi-media
advertising campaign
5 The introduction of a product to the market is called the product launch.
6 Family and friends are a major factor in consumer behavior. They really influence what
people buy, where and how.
7 A market segment i s a group of customers of similar age and income level.
8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are
highly successful and always generate huge profits in the long term.
9 Our representatives are under a lot of pressure to meet their sales targets.
10 I’m afraid I can only make a pessimistic sales forecas f t o r February and March.
Language Review: Questions
2 Re-order the words to make questions.
1 much advertising do how on spend you ? How much do you spend on advertising?
12 does endorsement mean what ? What does endorsement mean?
13 strengths and are company’s weaknesses what your ?What are your company ’s
strengths and weaknesses?
14 range did extend product their they when ? When did they extend their product range?
15 is team leading sales who your ? Who is leading your sales team?
3 Complete each question with an appropriate word.
16 __Did________ your market share increase last year?
17 ___What_______ kind of products do footballers endorse?
18 ____Are______ they doing any market research at the moment?
19 _Which_________ of these two products is more successful?
20 ____Have______ you met our new manager?
21 ____How______ often do you launch a new product?
22 __Has________ Kaori phoned recently?
Skills: Telephoning
4 Complete this excerpt from a telephone conversation with the questions from the box.
1.Would you like them to do the marketing?
2.Could you give me a few details?
3.Did you say 5%?
4. Have you finished your report?
5.Why?
6. How about our market share?
7.How are things?
8. What do you think of ‘Eureka!’?
A: Hi, Vladi. Raul here. (23) ____________7______________________________
B: Fine, thanks. Quite busy, in fact.
A: (24) ______________4___________________________
B: Almost. But I can tell you the figures I have are looking extremely good.
A: Excellent. (25) ____________2______________________________
B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.
A: That sounds good. (26) _______________6___________________________
B: Well, we’ve increased it by 2.5%.
A: Sorry, I didn’t catch that. (27) ______________3____________________________
B: No. 2.5%. But I think it might go up by five over the next quarter.
A: That would be great. By the way, there ’s something else I wanted to ask you.
(28) __________________8________________________
B: Oh, the new advertising agency. I think they ’re really good.
(29) __________________5________________________
A: I was thinking about the new energy drink that we ’re launching next month.
B: Right. (30) ________________1__________________________
A: Exactly. I want something less traditional for this new product.
B: In that case I think it’s a good idea to contact them. They’ve got a very creative team,
with lots of imaginative ideas.
Unit Test 6
Answer all thirty questions. There is one mark per question.
Vocabulary: Eating and drinking
1 Complete sentences 1─5 with answers a, b or c.
1 Let’s ask the waiter if they have a _____a_____ in Spanish for our guests.
a) menu b) recipe c) check
2 The Palace Restaurant is famous for its friendly and efficient _____c_____.
a) starter b) prices c) service
3 It’s getting late. Shall we ask for the ____b______?
a) course b) bill c) card
4 If you want to go to the Astoria, remember to _____a_____ a table in advance.
a) book b) check c) order
5 In many countries, it is usual to leave a _____c_____ if you are satisfied with the service.
a) pound b) note c) tip
2 Complete the words with the missing vowels (a, e, i, o, u).
6 It’s a rather exclusive restaurant, so be prepared to spend a lot of money!
7 The Peking Inn is in a very convenient location –just five minutes from the office.
8 They say it’s got a cosy, welcoming atmosphere.
9 Il Vesuvio is great, and they charge very reasonable prices.
10 The food they serve at Frère Jacques is absolutely delicious.
Language Review: Multi-word verbs
3 Complete each conversation excerpt with a multi-word verb from the box.
look after / look around / look forward to / put off / set back / take out /
take part in / take up / turn down / turn up
11 A: I’m sure our guests would love to look around the old town before they leave.
B: Yes. Let’s ask Ben to show them some of the sights.
12 C: So, why did you turn down their offer, then?
D: Well, the schedule was absolutely horrible.
13 E: I look forward to seeing the new head office.
F: Me too. They say it’s in a superb location.
14 A: Do you think we should take up their offer?
B: Yes, we’ve got to accept. The conditions are really good.
15 C: Who will look after our guests from Venezuela?
D: Karen, as usual. She loves taking care of visitors.
16 E: Franz didn’t take part in the discussion.
F: No. I noticed that he didn ’t want to get involved.
17 A: I think February is too early for our trade fair.
B: I agree. Why don’t we put it off until May?
18 C: Our visitors have nothing to do this evening.
D: I think we should take them out.
19 E: We’ll have problems because some people always arrive unexpectedly.
F: How many extra participants do you think might turn up, then?
20 A: That was an expensive party, wasn’t it?
B: It certainly was. It set us back$5,000!
Skills: Socialising
Match each phrase (21─24) to the correct response (a ─d). Write your answers here:
21 ___c__ 22 __d___ 23 __a____ 24 __b___
21 Would you like me to show you round?
22 Marco, have you met Max Reger?
23 Can I get you a drink?
24 How are things?
a Yes, please. ’I ll have an orange juice.
b Very good, thank you. It’s really busy at the moment.
c Oh yes, I’ve never been here before.
d No. Hello, Max. Nic
e to meet you.
(Questions 25─30)
Put the lines of this conversation in the correct order (2 ─7).
__1__ Hi, I’m Joaquim.
25 __6___ Absolutely! I’ll get in touch when we can confirm the dates of the event, OK?
26 __4___ Yes, it is. It’s very lively. Well, maybe you could come to our next trade fair there. It’s in May.
27 ____7_ Thanks, that’s great! I’ll look forward to that.
28 ___2__ Hello, Joaquim. Pleased to meet you. I’m Leila from the Cairo office.
29 ___5__ Mm, I’d love to. And it would be great if we had a stand at the fair, don ’t you think?
30 ___3__ Oh, Cairo! I’ve never been to Egypt, but I hear Cairo is a fascinating city.
Unit Test 8
Answer all thirty questions. There is one mark per question.
Vocabulary: Ways to plan
1 Match a word or phrase from A and B and complete sentences 1 ─10.
A B
collect / consider / do / estimate / forecast / costs / information / our budget / sales / some keep within / meet / rearrange research / the options / the schedule / the
deadline
1 The project was successful, except that we didn ’t keep within our budget. We overspent by about 5%.
2 Our visitors are arriving two hours later than planned, so let ’s rearrange the
schedule immediately.
3 Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next quarter.
4 It’s difficult to estimate costs accurately when your suppliers increase their prices without warning.
5 First, let’s consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.
6 What we need to do is to do some research about the buying habits of the people who
live in that area.
7 It will be impossible to meet the deadline of June 20 now that the project manager is ill. Everything will have to be put off until next month.
8 Jim wants to collect information into the factors that influence consumer behaviour.
2 Match the two halves of the sentences. Write your answers here:
9 ___b__ 10__d___ 11___a__ 12 __c___
9 He’s trying to arrange
10 It was impossible to implement
11 Jean is going to write
12 The training schedule has
a the next quarterly sales report.
b a meeting with BCA’s sales manager.
c to be prepare
d by April 5.
d that plan with such a small budget.
Language Review: Future plans
3 Re-order the words to make sentences.
13 Brazil expand hoping in they’re to They’re hoping to expand in Brazil.
14 not a bonus expecting get good is she to She is not expecting to get a good bonus.
15 attract foreign we investment like more to would We would like to attract more
foreign investment.
16 a Bangalore in open planning subsidiary to we ’re We’r e planning to open a subsidiary in Bangalore.
17 are going launch when model this to you ? When are you going to launch this model?
4 In each sentence, one word is missing. Re-write each sentence with the correct word in the right place.
18 We going to visit our suppliers next week. We are going to visit our suppliers next week.
19 I help you write the report if you like. I can help you write the report if you like.
20 We look forward seeing you soon. We look forward to seeing you soon.
21 Analysts say the economy will better next year. Analysts say the economy will get better next year.
22 They want relaunch their video camera. They want to relaunch their video camera.
Skills: Meetings
5 Complete these phrases with a word from the box.
comment / could / interrupt / like / mean / moment / on / what
23 _Could_________ I say something?
24 Just a _moment_________, please.
25 So __what________ you’re saying is that we’ve overspent?
26 How do you __mean________ exactly?
27 Sorry, could I just __comment________ on that?
28 I’d __like________ to finish, if I may.
29 Sorry to __interrupt________, but what are the options?
30 Hold ___on_______ a minute.
Unit Test 9
Answer all thirty questions. There is one mark per question.
Vocabulary: Verbs and prepositions
1 Complete each sentence with a verb from the box.
believe / deal / delegate / invest / respond
1 We invest a lot in training courses for our employees. We know it ’s money well spent.
2 Our new manager can deal with problems very effectively.
3 Don’t try to do everything on your own. You should delegate tasks to your assistant more often.
4 Our previous manager didn’t even try to respond to our concerns.
5 When your employees feel that you believe in their abilities, they often start to perform better.
2 Complete each sentence with a preposition from the box.
for / on / to / with / to
6 We need to agree ___on_______ the date of the relaunch of our new series.
7 Tom apologised ___for_______ making so many mistakes in his report.
8 A good manager should listen __to________ suggestions from staff.
9 It was my mistake, I know. I have already apologised ____to______ the director.
10 I couldn’t agree __with________ the others that our suppliers were responsible.
Language Review: Reported speech
3 Re-order the words to make reported statements and questions.
11 do him I it to told I told him to do it.
12 were said they she wrong She said they were wrong.
13 asked he members team the were who He asked who the team members were.
14 invoice manager me not pay the the to told The manager told me not to play the invoice.
15 asked finish meeting she the time what would She asked what time the meeting would finish.
4 Rewrite the sentences beginning in the way shown.
16 ‘The team leader is from Canada.’
H e said the team leader was from Canada.
17 ‘Listen to all suggestions from staff. ’
She told me to listen to all suggestions from sta.f f
18 ‘Why don’t you talk to your manager more often? ’
He asked me why I didn ’t talk to my manager more o.ften
19‘Do you find it difficult to delegate tasks? ’
He asked me if (whether) I found it difficult to delegate tasks.
20 ‘Don’t forget to call Max. ’
She told me not to forget to call Max.
Skills: Socialising
5 Each phrase contains a mistake. Write the phrase correctly.
21 I’ll be in the touch soon. I ’ll be in touch soon.
22 Thanks you for showing me round the town. Thanks (Thank you) for showing me round the town.
23 I’m really enjoyed the meal last night. I really enjoyed the meal last night.
24 Bye! Have you a nice journey back!I really enjoyed the meal last night.
6 Match phrases 25─30 to responses a─f. Write your answers here:
25 ___c__ 26 ____e_ 27 __a___ 28 _d____ 29 __f___ 30 __b___
25 What do you usually do in the evenings?
26 Would you like to come with us to the theatre tonight?
27 Goodbye, Li. All the best.
28 I’m glad you enjoyed the tour.
29 Can you tell me about any interesting places to visit?
30 Thanks very much for your hospitality.
a Bye, Lucas. And thanks again for everything.
b You are very welcome. I hope you can come again soon.
c I like to spen
d tim
e with my children. Sometimes I watch TV.
d I certainly did. It was wonderful. Thank you so much!
e It’s very kind o
f you, but another time perhaps. I ’m quite tired.
f The old town is very pretty. And you must see Liberty Square.
Unit Test 10
Answer all thirty questions. There is one mark per question.
Vocabulary: Word building
1 Complete the second sentence in each pair with another form of the underlined word.
1 During a negotiation, her face never shows any emotion.
She seems completely unemotional.
2 The previous manager had lied to his staff and was no longer credible.
He had lost all his credibility.
3 People criticised him because they found him weak.
People criticised him for his weakness.
4 A good manager should always have a lot of patience.
A good manager should never be impatient.
5 They liked her because she was always so calm.
What they liked about her was her calmness.
2 Complete these sentences about personal qualities with the missing word. The first letter
is given.
6 When someone tells you about their problems, try to show some sympathy, be kind and say something to make them feel better.
7 The people in our team always come up with new ideas, new solutions. Their creativity seems endless.
8 The participants didn ’t seem very enthusiastic about the new proposal. In fact, most of them didn ’t show any interest whatsoever.
9 Our supervisor is very inconsistent. One day he tells you to do things this way, and the next day he says you should do things another way.
10 Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productive ones.
Language Review: Conditionals
3 Underline the correct form in italics.
11 If he listens / listened to all sides first, he would find it easier to resolve conflicts.
12 He is / will be / would be more popular if he treated people with respect.
13 Would you get involved if you saw / would see two colleagues having an argument?
14 If she wins / will win / would win this contract, she r’o ml l o b t e d p.
15 Do you think he will / would resign if he doesn ’t get a pay increase?
4 Complete these sentences using the words in brackets.
For example:
_________________________ to the conference even if you invited him. (he / not / come)
He wouldn’t come to the conference even if you invited him.
16 Would you move to our Taiwan office if you could? (you / can)
17 If you were in my position, how would you deal with this crisis? (you / deal)
18 They wouldn’t do business with us if they did not find our terms favourable. (not / find)
19 If you look at our catalogue, you will see how much we have expanded our product range. (see)
20 You’d be more popular if you were not so nervous all the time. (you / not / be)
Skills: Negotiating
5 Complete these phrases with a word from the box.
deal / covers / way / points / see / view
21 I can see your point of ____view___________.
22 Let’s go over the main ___points____________ again.
23 Right. I think that __covers_____________ everything.
24 Fine. We’ve got a ___deal____________, then.
25 Let’s ___see____________ what we’ve got so far.
26 Let’s look at this another ___way____________.
6 Match the two halves of the phrases.
27 A compromise could be c
28 I understand d
29 Why don’t we b
30 You don’t have to worry a
a about transport costs.
b come back to that later?
c to pay half the sum in dollars.
d what you’r
e saying.
Unit Test 11
Answer all thirty questions. There is one mark per question.
Vocabulary: Economic terms
1 Complete these sentences with the words from the box.
bureaucracy / exchange / inflation / interest / investment / labour / domestic / trade / unemployment / incentives
1 The fall in interest rate will probably lead to more business investment.
2 Because of the euro-yen exchange rate, Japanese exporters lost huge amounts of money that year.
3 The number of people claiming benefit rose to 945,000, and the unemployment rate climbed to 5.5%.
4 Prices went up again, and the country ’s inflation rate rose to 5.4% last month.
5 Exports have increased considerably, so now our balance of trade is positive again.
6 Our country is now attracting production from companies looking for a highly skilled labour force.
7 The chamber of commerce recommended giving tax incentives to boost private sector investment.
8 The gross domestic product is the standard measure of the overall size of the economy.
9 Too many rules and regulations and too much government bureaucracy in general have
a negative impact on trade.
10 The government is trying hard to revive the economy and attract foreign investment.
Language Review: Time clauses
2 Match the sentence halves to make meaningful sentences.
11 I’m in charge of Marketing e
12 As soon as we get the figures we need, c
13 We can’t open a subsidiary in that country b
14 While I’m head of this department, a
15 Before you take up their offer, d
a there will be massive investment in staff training.
b until the security conditions have improved.
c we’ll complete the report.
d you should ask for advice.
e while our manager is away at the trade fair.
3 In each sentence, underline the two possible time words in italics.
16 Our local representative will contact you when / until / as soon as you arrive.
17 Don’t make a decision before / until / while you ’ve read the contract.
18 Laura will supervise the work while / when / after I ’m away.
19 Before / When / As soon as you arrive tomorrow, I ’ll give you a copy of the report.
20 We’ll visit the production unit during / as soon as / when we have time.
Skills: Numbers
4 Write the underlined numbers in these sentences in words or as numbers. For example:
They moved to New Zealand in 1995. nineteen ninety-five
Unemployment increased by five percent. 5%
21 It costs ?80. eighty pounds
22 They reduced their workforce to five thousand. 5000
23 There were exactly 234 participants. Two hundred thirty four
24 About 2/3 of the staff agreed. Two thirds
25 Inflation is up by 1.25%. One point two five percent
26 The company lost three million pounds. ?3,000,000
27 A quarter of the goods were damaged. ?
28 They employ about 2,400 people. two thousand four hundred
29 Profit increased 18%. eighteen percent
30 One hundred and fifteen people were made redundant. 115
Unit Test 12
Answer all thirty questions. There is one mark per question.
Vocabulary: Describing products
1 Complete the missing adjectives in these sentences about products. Each adjective is in two parts and the two first letters are given.
1 Sony and Panasonic make long-lasting batteries.
2 Louis Vuitton bags are well- made products.
3 HP manufactures high-tech computer products.
4 Levi’s makes jeans that are both fashionable and hard-wearing.
5 Estée Lauder and L’Oréal have both developed best-selling cosmetics.
6 Rolex and Tissot produce high-quality watches.
2 Complete these sentences with the correct form of a verb from the box.
modify / discontinue / promote / distribute
7 I’m afraid this product is no longer available. In fact, the whole range has been discontinued.
8 We have always distributed our products through several wholesale companies.
9 Sales of the RPX3 have increased considerably since we modified it slightly three months ago.
10 Their new soft drink was aggressively promoted and marketed.
Language Review: Passives
3 Complete each sentence with a verb in the passive form.
11 We will launch our new range next summer.
Our new range will be launched next summer.
12 They have not tested the new medicine yet.
The new medicine has not been tested yet.
13 They designed this new sports car in Japan.
This new sports car was designed in Japan.
14 We cannot ship the goods until they receive payment.
The goods can not be until we receive payment.
15 We are redesigning our website.
Our website is being redesigned.
16 Millions of people use our toiletries every day.
Our toiletries are used by millions of people every day.
4 Complete the sentences with passive forms of the verbs in brackets.
17 The new office furniture was delivered(deliver) yesterday.
18 There wouldn’t be so many complaints all the time if the goods were packed(pack) more carefully.
19 All our documents are translated(translate) into Spanish and English, and this always makes our work easier.
20 If the machine breaks down again, our new chocolates will not produced(not / produce) in time.
Skills: Presenting a product
5 Complete this product presentation. The first letter of each missing word is given.
So, ladies and gentlemen, (21) this i s our new product. As you can see, it’s robust and elegant. It’s (22)made of steel and plastic and (23) weighs only 1.6 kilos. In addition, it (24) comes in a wide range of colours. Now, let me (25) tell you about its other selling points. It has several special (26)features. You have already noticed its very small (27) size, only 22 centimetres long and 5 centimetres wide. This, of course, makes it (28) ideal for travelling. Finally, it has the added (29) advantage of being very reasonably priced. Now, would anyone like to ask a (30)question?
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史上最全剑桥商务英语BEC考试资料下载
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商务英语试题及答案
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
国际商务英语初级试卷习题及参考含答案.docx
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the
Unit5-8商务英语3形考答案
Unit5 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）1、— May I suggest the sales start on or about October 1? — .A. What do you mean? B. Isn't it a very new idea here in this city? C. Great. We can start to prepare for the big event. 答案：C 解析：本题考核“提出建议”和“表达赞同”的交际用语。提出建议的时候，可以使用may I suggest, you had better, why don't you等；表达赞同可以说I agree with you, great，you said it，it's a good idea，great…等，所以答案是C。2、— What kind of music are you going to have in the background? — Light ones. . A. I have a totally different idea. B. It makes the audience feel comfortable. C. I think we can run billboard advertising. 答案：B解析：本题考核“what 提问的细节提问”的交际用语，需要直截了当有针对性地给予回应。题干中，给出了 Light ones, 表示“轻音乐”。三个选项只有选项B（它给人以舒适的感觉）符合语境，所以答案是B。 3、They have signed the _______ to export textiles. A. content B. contract C. contact 答案：B 解析：名词content意为“内容”；contract意为“合同”，contact 意为“接触”。句子的谓语动词是sign“签订”，宾语应为“合同”，所以答案是B。 4、We will _____ an order with your company for digital cameras. A. reserve B. book C. place 答案：C 解析：本题考查动词place与order的搭配。reserve意为“预定（桌子）”，如reserve a table 订桌子；book 意为“预定”（票），如book a ticket 订票；place an order 是个固定搭配，意为“订购，下单”；故选择C。 5、We usually keep a large supply _______ stock. A. at B. on C. in 答案：A 解析：介词短语in stock是个固定搭配，意为“有现货”；选项B和C是错误搭配，所以答案是A。 二、阅读理解（每题10分） 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 There are eight traditional functions of marketing:
商务英语试题及答案
1 Match a word from A and B and complete sentences 1─10. Use each word from A twice. product. 2 Market research showed very good potential for marketing the magazine to executives in the age range 25─35. 3 A consumer profile is simply a description of a typical customer. 4 Our company has established its brand name through a multi-million multi-media advertising campaign 5 The introduction of a product to the market is called the product launch. 6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how. 7 A market segment is a group of customers of similar age and income level. 8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term. 9 Our representatives are under a lot of pressure to meet their sales targets. 10 I’m afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions 2 Re-order the words to make questions. 1 much advertising do how on spend you ? How much do you spend on advertising? 12 does endorsement mean what ?What does endorsement mean? 13 strengths and are company’s weaknesses what your ? What are your company’s strengths and weaknesses? 14 range did extend product their they when ? When did they extend their product range? 15 is team leading sales who your ? Who is leading your sales team? 3 Complete each question with an appropriate word. 16 __Did________ your market share increase last year? 17 ___What_______ kind of products do footballers endorse? 18 ____Are______ they doing any market research at the moment? 19 _Which_________ of these two products is more successful? 20 ____Have______ you met our new manager?
商务英语1形考任务3
1：—D o you have any suggest ions about it? 答案：After I read it in detai l,I wi l l te l l you m y opinion. 2：—Hi Bob,I’d l ike to congratulate you on the progress of Beihai project. 答案：Thank you,John.I t is real ly an interest ing project. 3：—Let m e sho w you ho w to use the printer. 答案：Thanks for your help. 4：—Mr.Taylor,this is the project plan you asked m e to m ake last w eek. 答案：Sure.That’s a quick job. 5：—W o uld you please let m e kno w so m ething m ore about the project? 答案：O K,I have div ided m y report into three parts,the f i rst part is an overview of the project. 6：Actual ly,buyers are the group of people 答案：who w a nt to buy certain goo ds or services. 7：I have f in ished 答案：reading 8：I hope our plan wi l l 答案：be approved 9：I’m sure you can 答案：stra ighten your project plan. by the board. things out. 10：It see ms that the ne w project in Nanj ing wi l l be even 答案：better than your current project. 11：M arkets are the syste m that 答案：br idges so m e people’s de m a n ds and som e other people’s 12：N o w,we have enlarged and 答案：consol idated our do m est ic market and European m arket. 13：Prices m ay change quickly i f supply or de m a n d 答案：changes . 14：So m eti mes buyers only purchase so m e 答案：assets ,tangible or intangible. 15：The third part is the 答案：expected results. 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1.No proble m,I wi l l handle it for you.{A;B;C} 答案：子问题1：C;子问题2：A;子问题3：B;子问题4：A;子问题5：C 二、听力理解：请听下面的对话，根据对话内容进行判断，正确为T，错误为F。 1.In the conversat ion Bob and John talk about three projects in total.{T;F} 答案：子问题1：T;子问题2：F;子问题3：F;子问题4：T;子问题5：T 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 C U ST O M E R REFERR AL 答案：子问题1：C;子问题2：A;子问题3：C;子问题4：B;子问题5：B 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 You m ay get consu m ers w h o want very high qual i ty serv ices sat isf i ed,but at a higher pr ice. 答案：子问题1：A;子问题2：C;子问题3：A;子问题4：B;子问题5：B 二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。 JO H N:It see ms that the ne w project in Nanj ing wi l l be even better than your current project.... 答案：子问题1：C;子问题2：D;子问题3：E;子问题4：A;子问题5：B