localized marketing trends in - vertical search will increase-毕业论文翻译

Localized marketing trends in 2013: vertical

search will increase

Free papers Download Center News: According to foreign media reports, with the rise of mobile marketing, small and medium-sized enterprises also began to focus on marketing inputs and outputs than 2013 localized marketing new trends, such as more SMEs will adopt mobile optimized web pages, sales will become the new measure of marketing effectiveness indicators, the vertical field of search will increase following article summary: Google Google+ Local page last year to replace Google Place, brought no small shock move for a localized market, however, this is only the impact of localized marketing one of the industry trends. Covering social, mobile and localization (known as SoMoLo. ) the marketing market expected in 2013 will appear a significant increase in the rise of mobile marketing and Daily Specials industry “lost”many localization companies ask myself “next move Gairuhezou?”

In the past few months, Facebook changed through several product development effort localization market,

including Microsoft Bing integrated into Facebook’s Social Graph search.

For 2013, the local dialect marketing market is expected to occur following 10 trends:

1) The number of small and medium-sized enterprises have a mobile website will be increased by 2 times

Localized increase in number of searches on mobile devices as consumers, more localized companies will use mobile-optimized pages .2013 years, the number of small and medium-sized enterprises have a mobile website is expected to increase by 7% to 20%.

2) Facebook Paid Advertising For most local service businesses will continue to be a “tasteless”

Facebook paid advertising for most local services enterprises can not “serve”, this is because when most consumers see on their Facebook page advertising for plumbers, lawyers or gardening designers, and will not take action, but Facebook recently launched social search tool (Graph Search) will collect user information for advertisers to provide more customized ads.

3) sales will become the new indicators to measure

marketing effectiveness

Sales in the measure of small business marketing activities effect will become increasingly important advertising service providers need to be localized marketing activities and the actual number of orders to prove the value of their marketing expenditures advertisers.

4) has multiple outlets or authorized point of national brand will be more in-depth toward localization The growing number of corporate marketing executives recognize that localized marketing ROI (return on investment), they will be more localized marketing activities for corporate branding expenses.

5) Google will continue to monopolize the local search, vertical search in the field will increase

Google will continue to be the most frequently used search engines .2012 Google launched Google+ Local page, users will see a “Local” tab in their own home, and let Google+ users to view or comment on the restaurants, shops and other places, from the to help small and medium-sized enterprises to enhance their online marketing effectiveness, however, more companies focus

on the vertical field, such as the medical field ZocDoc and taxi area Uber will get more attention from consumers.

6) SEO (Search Engine Optimization) will become more complex

Google is the search engine optimization becomes more complex, such as Google launched in 2012, Penguin and Panda algorithm. In 2013 marketing home you want to get better marketing results in the Google search elements they need more data to overcome These obstacles.

7) classified information to synchronize updates will solve

Previously, local businesses in multiple online classified platform is difficult to maintain and update its goods and services. However, several start-up companies have been proposed for this problem solution the local classification Information Company YextYext. Has found a way to faster and automatically synchronized Category information, which in 2013 will help to solve this problem.

8) Special daily trading diversification

2012, consumers faced with a big push daily deals, this situation will continue in 2013, this industry will

certainly not disappear, however, involved in this area, the company will try to do a wide range of development, in order to demonstrate their long-term value.

9) The acquisition will continue

2012 several transactions that currently provide localization services company to diversify its product portfolio, get rid of the restrictions of a single platform. Example, in March last year, Groupon acquisition OpenCal and integration the latter technology launched for businesses manage online booking service GrouponScheduler.2013, the acquisition of this area will continue.

10) We will see at least two localization technology company IPO

Several localization company revenue has reached the IPO indicator like Yext and Square has a strong power to impact the IPO (Source: ClickZ Network