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新职业英语经贸英语教案Unit

Unit 3

Business Negotiation

本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“交易磋商”：

●交易磋商概述：介绍交易磋商过程中典型的四个环节，主要涉及四个环节的

基本含义、内容和在整个过程中的地位与作用(Reading A)，为进行实际交易磋商提供理论指导；

●口头磋商：根据业务需要，向贸易伙伴询问商品报价、提供报价、磋商分歧

和达成协议(Listening & Speaking)，学习实际磋商中的谈判技巧；

●书面报盘与还盘：客户通过电子邮件向公司相关人员进行报盘，即商品的名

称、价格和样品等信息，公司对报盘进行还盘，指出需要进一步磋商部分，并提供具体建议(Reading A)

●起草询盘和介绍信件：根据所给的信息，起草一份得体的询盘和接受信函

(Reading B & Writing), 熟悉交易磋商信函包括的一般内容和格式。

Unit Objectives

After studying this unit, you are able to:

●Understand the four basic steps in the process of a business negotiation

●Know the formats of enquiry, offer, counter-offer and acceptance

●Use the bargaining skills in business negotiation

●Draft and answer enquiry, offer, counter-offer and acceptance

Text

The first step is “enquiry”. When reading an advertisement in a newspaper, website or anywhere else, buyers may make requests for the information relating to their interested products like price lists, samples and terms of payment. Such a request is called “an enquiry”.

第一步是“询盘”。买方在报纸、网站或者其他地方看到一则广告后，可能会向对方索取有关自己感兴趣的商品信息，如价格表、样品、付款条件等。而这种索取信息的请求就被称为“询盘”。

After sending the enquiry, it comes to “offer”. An offer is the expression of the wish of the seller to sell particular goods under stated terms, including quantity, prices, shipment, terms of payment, etc. It usually follows an enquiry that is either written or oral.

在发出询盘后，买方就会收到“报盘”。报盘表达了卖方希望出售某种商品的条件，包括数量、价格、装运、付款条件等。它通常出现在口头的或者书面的询盘之后。

Offers can be classified into two types: firm offers and non-firm offers. A firm offer is usually a seller’s pr omise to sell specified goods or services at specified prices, and valid for a specified period, with packing, payment, etc. described clearly. Once

the firm offer is accepted by the buyer within the validity, the seller is not permitted to revise or withdraw his/her offer and is obliged to enter into a contract with the buyer. In contrast, a non-firm offer is actually an offer without engagement which often contains reservation clauses like “ We make you an offer subject to our final confirmation.”

报盘可以分为两大类：实盘和虚盘。实盘通常是指卖方以指定的价格、有效期、包装、付款等内容销售某种商品或服务的承诺。实盘一旦在有效期内被买方接受，卖方就不准修改或者撤回其报盘，并有义务与买方签署合同。相比之下，虚盘实际上是一个没有约言的报盘，它经常包括诸如这样的保留条款：“此发盘须经我方最终确认。”

Next step is “counter-offer”. When an offer reaches the offeree, he/she may reject it and end the negotiation if he/she finds it impossible to reach an agreement. But usually he /she will carefully study the offer, and renew the received offer by altering or adding some terms and conditions. In such a case, the reply to the offer is called “counter-offer”.

下一步是“还盘”。当报盘送达受盘人，如果发现不可能达成一致，他/她可能会拒绝，从而终止谈判。但是通常他/她会仔细研究报盘，修改或添加一些条款和条件。在这种情况下，对报盘的回复称作“还盘”。

A counter-offer functions as both a rejection to the original offer and a new offer by the buyer. Consequently, the former offeror now becomes an offeree, and the former offeree turns to be an offeror. Normally, such exchanges might go through several rounds before a contract is signed.

还盘的作用既是对原始报盘的拒绝，又是买方提出的新报盘。因此，以前的发盘人现在变成了受盘人，而以前的受盘人变成了发盘人。通常，在最终签署合同之前，这种相互之间的交流可能要经历几个来回。

Last, we’ll discuss “acceptance”. When an offer arrives, the offeree might agree on all terms contained in the offer unconditionally, and an agreement will be reached between the two parties. In such a case, the reply to an offer is known as “acceptance”. Here, it should be noted that the word “offer” r efers to both the original offer and the counter-offer in several rounds of negotiations.

最后，我们将谈谈“接受”。当报盘到达受盘人后，他可能无条件地接受报盘中的所有条款。这样，双方就达成了一致。在这种情况下，对报盘的回复被称作“接受”。这里需要指出的是，“报盘”这个词这里既指原始的报盘，也指谈判回合中的还盘。

agree to do sth.:同意做某事

agree with sb.:同意某人

agree on/about sth.:就某事达成一致

1.Listening

Task 1

Miss Chen of Pioneer Garment Factory, is talking with Mr. Addison, a potential customer from the US. Listen to the conversation and match the people with the correct information.

Script

Miss Chen: Good morning, sir. Can I help you?

Mr. Addison: Good morning. I’d like to know something about your latest blouses. Oh, by the way, I’m Tom Addison from Rocky Mountain Import & Export Co. Here’s my card.

Miss Chen: Glad to meet you, Mr. Addison. This is my card. I’m Chen H ong, sales manager of Pioneer Garment Factory. Have a seat, please!

Mr. Addison: Thank you.

Miss Chen: I think you might be interested in the embroidered ones which are the newest models. Here are the samples. In fact, it sells well in Canada.

Mr. Addison: Yes, they look really nice and fashionable.

Miss Chen: I’m quite sure they’ll find a ready market in your country.

Mr. Addison: I hope so. But I need to study them further. Could you give me your catalog and price list?

Miss Chen: Of course. Here you are.

Mr. Addison: I’ll contact you later. Thank you!

Miss Chen: My pleasure! I’m looking forward to your further enquiry. Bye!

Mr. Addison: Bye!

Task 2

Miss Liu is answering a phone from a man whom she met at Chinese Export Commodities Fair. Listen to the conversation and fill in the blanks with what you hear. Liu: Hello! Sunlight Bicycle Company.

Mr. Smith: Hi, could I speak to Liu Heng in Sales Department?

Liu: Speaking!

Mr. Smith: This is Tom Smith, Purchasing Manager of Chicago Sports Import and Export. We met at Chinese Export Commodities Fair about one month ago.

Liu: Oh, glad to receive your call. What can I do for you?

Mr. Smith: Having seen your exhibits at the fair, I’d like to tell that we have great interest in your latest model Bike TGBI and Bike TGGI.

Liu: Wonderful! Have you got the price list?

Mr. Smith: Yes, but I’m wondering whether you can give a special discount on our initial order.

Liu: Well, it depends on the size of your order. I’ll give you our policy on discount in the

quotation letter.

Mr. Smith: Thank you. I’ll call you later when receiving your latest quotation. Bye! Liu: Bye.

Task 3

Mr. Clark, a purchasing manager of an Australian company, is negotiating with Miss Yang who works for a major supplier of household appliances in China. Listen to the conversation and answer the following questions.

1. How does the report impress Alice at her first sight?

In Miss Yang’s company.

2. What does Miss Yang say to show that she’d like to discuss about the offer?

She said, “Sure. I appreciate your straightforwardness”.

3. How much higher is the price of T-2009 Model than that of other similar products according to Mr. Clark?

4%.

4. How many refrigerators does Mr. Clark’s company plan to buy?

500.

5. Does Mr. Clark accept the newest offer? And why?

Unlikely. He thinks it’s too high and said, “I’m afraid I’ll choose other suppliers”Script

Yang: Hello, Mr. Clark. Welcome to our company!

Mr. Clark: Thanks. It’s my great honor to be here. Shall we discuss your offer sent to me two days ago right now?

Yang: Sure. I appreciate your straightforwardness.

Mr. Clark: The refrigerator T-2009 is still expensive compared with the similar products from other suppliers. Your price is about 4% higher.

Yang: Really? But the T-2009 has taken advantage of the latest technology. I’m quite sure it’s the most energy-efficient and the least noisy one. It is the newest model for the coming season.

Mr. Clark: Of course, it’s new. So we risk buying 500 pieces for trial sale, but your price will leave little profit for me.

Yang: I assure you there will be a great demand in your market, and if you can order more than 1,500 pieces, we’ll give you a 1.5% discount.

Mr. Clark: Only 1.5%? I’m afraid I’ll choose other suppliers.

Task 4

After reading the quotation of Karl & King Electrical Appliance Co., Jack Smith is phoning sales woman Anna. Listen to the conversation and decide whether the following statements are true (T) or false (F).

□ 1. Universal Electrical Appliance Import & Export Co. sells electrical hair dryer.

□ 2. Generally, each set of HD-1500B is $60 on CFR Vancouver basis.

□ 3. The discount depends on the quality and time of shipment.

□ 4. Jack wants 400 sets of electrical hair dryer HD-1500B.

□ 5. Jack orders two models of hair dryer from Anna.

□ 6. The offered price of hair straightener JO-074 is still very expensive.

□7. Jack wants to have 3% discount altogether.

□8. They finally reach an agreement on the price.

Script

Anna: Karl & King Electrical Appliance Co. Can I help you?

Jack: This is Jack Smith, Purchasing Manager of Universal Electrical Appliance Import & Export Co. I’ve just browsed your company’s online quotation and I’m interested in

your electrical hairdryer.

Anna: Great! Which model?

Jack: HD-1500B. Please quote us your lowest price on CIF Vancouver basis.

Anna: The price is $60 per set. But it depends on the quantity and the time of shipment.

Jack: We would like to have 200 sets in red and blue respectively before July 30th. So could you give me a discount of 5%?

Anna: Frankly speaking, your order is not large enough. But if you order our other products, we’ll consider giving you a special discount.

Jack: Good. We also intend to place an order for 500 sets of hair straightener JO-074. Anna: Our quotation for that model is $30. As you’ve ordered both hair straighteners and hairdryers, we can give you a special discount of 2.5% altogether.

Jack: Only 2.5%? But we expect more. How about 4%?

Anna: The two models you want are the latest models and their quality is the best among similar products on the market. So we can give you 3% at most.

Jack: OK, done!

Task 5

Mr. Zhu, Sales Manger of a company in Guangdong, is talking with his customer Ellen Rice, an American importer, on the phone. Listen to the conversation and fill in the blanks with what you hear.

Mrs. Rice’s notebook

Interested Products: 1 Washing machine WSB and WST Supplier: 2_____________ Liangxing Corporation

Quantity: 3____________ 500 sets for each model

Agreed Discount: 4___________ 2%

Payment: 5______________ 30% by T/T in advance and the rest by irrevocable

L/C at sight

Script

Mr. Zhu: Lianxing Corporation. What can I do for you?

Mrs. Rice: Hello, this is Ellen Rice. I sent you an enquiry for a price list of your washing

machines a week ago.

Mr. Zhu: I remember that. I quoted you our latest price list two days ago. So, which model do you have interest in?

Mrs. Rice: I’m impressed with WSB and WST and planning to place an order of 500 sets for each model. Can you give us a special discount, say, 3%?

Mr. Zhu: 3% is too high. But it depends on shipment time and the way of payment. Mrs. Rice: We prefer the washing machines will arrive in New York before July 30th. As

to the payment, we can give 30% by T/T in advance and the rest will be paid by irrevocable L/C at sight.

Mr. Zhu: In that case, we can give at most 2% discount. We do this only to show we will continue to do business with you in the future.

Mrs. Rice: 2% is OK. I’ll send you an order later by fax.

2.Speaking

Task 1

Make sentences by choosing relevant information in

Task 2

Work in pairs. Practice making short conversations with the words provided according to the example below.

Task 3

Task 4

Situational Practice. Make conversations with your partner according to the following situations.

Choose the best answer to each of the following questions according to the above correspondence.

B 1. Which of the following topics has not been stated in the first email?

A. The position of Win-win Clothing Factory.

B. Feedbacks to the samples.

C. The terms of payment.

D. The quotations for jeans.

A 2. It can be inferred from the first email that .

A. it is the first time for the two companies to do business with each other

B. the samples were sent to the business partner before February 5th, 2009

C. Win-win Clothing is only dedicated to American market

D. Rocky Mountain hates women’s jeans

C 3. What is the price of small blue jeans for men?

A. $11.

B. $10.5.

C. $10.

D. $50.

D 4. What have the two companies agreed on according to the second email?

A. The amount of profit.

B. The price of the jeans.

C. Time of payment.

D. The quality of the jeans.

Task 2

Match the following terms with their Chinese meaning.

1. manufacturer

2. favorable

3. L/C

4. freight

5. insurance

6. alternative supplier

7. correspondence

8. quotation

9. pave the way for…

10. tie up a. 信用证

b. 信件

c. 制造商

d. 占用

e. 为……铺平道路

f. 有利的

g. 运费

h. 报价

i. 保险费

j. 交替供应商

Task 3

3.Writing

Task 1

Fill in the following letter according to the given information.

Mr. Smith wanted to find an alternative supplier of clothes. He sent a seller a letter to ask for samples and the latest pricelists. He might place orders if the price is

Task 2

Read the second email in Reading B again, and send an acceptance with the help of the following tips.

◆Express your acceptance directly and clearly and restate the terms and conditions you have agreed upon;

◆Remind the reader to countersign;

◆Show your confidence in carrying out the deal.

新职业英语·职业综合英语1的课文翻译

新职业英语·职业综合英语课文翻译第一课谷歌上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。谷歌始于1996年1月斯坦福大学博士生拉里?佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。佩奇和他的合作伙伴谢尔盖?布林于1998年9月7日创建了自己的公司，并在之后的一周注册了https://www.wendangku.net/doc/437419924.html,这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，谷歌的很多雇员一夜之间成了百万富翁。谷歌最近收购了互联网最大的视频共享网站https://www.wendangku.net/doc/437419924.html,，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。现在，谷歌已拥有YouTube、Blogger和其他一些热门网站，并且成为网络广告收入方面的领头羊。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。第二课秘书秘书可能会有很多其他不同的头衔，例如行政助理、文员或私人助理。尽管所有这些头衔都以行政工作为主旨，但它们却反映了不同种类的秘书工作。秘书岗位十分古老，例如，古希腊和罗马的商人和政客们就曾雇用私人秘书和文员来管理他们的事务。秘书的工作就是使办公室顺利运转。秘书的职责范围很广，依据他们所在办公室的不同而各异。就最低要求来说，秘书要处理信函，跟踪日程安排，管理文件系统，操作电话、传真机、复印机等办公设备。许多秘书还要接听电话，并将其转给适当的人员。有些秘书还要负责办公室用品的采购，他们也可能会处理预算、簿记和人事文档。秘书应当具备使用电脑和其他电子设备的经验，因为他们将处理大量的电子资料，包括往来信函。

新职业英语经贸英语Unit_1—5_英语翻译汇总

1.Our company is willing to establish business relations with your company (愿意与贵公司建立业务关系). (be willing to do sth.) 2.I wrote to the manager for the purpose of expanding our business (为了扩展我们公司的业务). (for the purpose of, expand） 3.I enclose in the letter our latest catalog (随信寄去我公司最新的产品目录). (enclose, catalog） 4.His intention of writing the letter is to persuade us to invest in their company (劝说我们投资给他们公司). (persuade sb. to do sth., invest) 5.He is interested in our high-quality fabrics and other related products (优质的布料及其他相关产品). (fabric) 6.It is desirable to conduct an in-depth enquiry (最好进行深度调查) when it comes to significant business. (be desirable to do) 7.In addition to the activities of the company (除了公司活动之外), those of its principals should also be investigated.(In addition to) 8.It is imperative to conduct business background checks before embarking on a new business relationship (在开始业务关系之前，必须进行商业背景调查). (imperative, embark on) 9.Boasting a 40% of the market share, the company ranks No. 1 in Chinese textile industry (在中国纺织行业排名第一). (rank) 10.The reputation will improve further,so will the market share (市场分额也将增加). (market share)

高职高专新职业英语综合英语2课后答案及课文翻译

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新职业英语经贸英语教案 Unit2

Unit 1 Business Relations 本单元结合国际经贸业务中的典型工作流程、工作场景，概述国际贸易中建立业务联系之后的一个重要环节——“背景调查”： ●背景调查综述：介绍背景调查在国际贸易业务中的重要地位，以及调查所需要涉及的主要昂面和方法（Reading A），为进行实际调查工作提供方法指导； ●布置调查任务：在建立业务联系之后，公司领导委托下属对潜在合作方进行调查（Listening & Speaking & Writing），学习如何以书面和口头形式布置工作任务； ●搜集相关信息：下属通过各种方式了解前爱合作方信息，并在其过程中与相关人员进行讨论(Listening & Speaking)，以熟悉背景调查报告所设计的主要内容和方法； ●形成报告：提供报告的样本(Reading B & Writing)，熟悉报告的各项内容。Unit Objectives After studying this unit, you are able to: ●Understand what a business background report covers ●Know how to conduct a business background report ●Make phone calls for information regarding business background check ●Write and answer emails for back ground information 1.Warming-up Task 1 Talk about what aspects should be covered in the business background check. Task 2 Discuss with your classmates to arrange the above aspects in the order of priority.

新职业英语1教案

新职业英语教案第一册《职业综合英语》第一册2011-2012第1学期导言本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握《职业综合英语》中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下：本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。听说读写译五种技能同时发展。尤其是听说比重会适度加大。ReadingA为精读文章，考核时较为全面,ReadingB 为一篇实用文体的文章,考核的重点是阅读。同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭配学习等。本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。为了使学生提高学习效

率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。

教案第 2 次课

Unit 1 Organization Teaching steps Pre-reading tasks: Warming -up Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Steps: 1)Ss read Warming –up task 1 2)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countries and give answers. Germany Japan USA Germany USA France Republic of Korea Finland P. R. China Background information introduction 1.What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recog nition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. 3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on

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外研社新职业英语第二版职业综合英语1 Unit3教案1 授课时间班周星期第节班周星期第节班周星期第节课次12 学时数 2 授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit3 Business Meals: Lead–in &Reading A: Deals over Meals 教学目的Ss learn how to arrange the table seats for an English banquet Ss Understand the main idea and structure of the text 教学重点 1. The usages of new words and expressions in reading A 2. Understanding of Reading A 教学难点 1. How to use the key words and expressions in Reading A 2. Analysis on the text structure 使用的教具/多媒体 /仪器/仪表/设备等 Textbook; PPT;CD 教学方法Case teaching; Pair-work; Analyzing 参考资料English for Careers (Book1)

教学基本内容及设计Unit 1. Reading A: Deals over Meals I.Warm-up (10’) Task Complete the following table seating arrangement. Principles of Seating Arrangement Guest Information II. Reading A: Secretaries (80’) 1.Lead-in 2.Global reading (1) Listen to the passage while reading and think about the main idea of each paragraph. (2) Information collection a. Skimming Task1 Read the passage. Then match the business meals with their characteristics. b. Scanning Task 2 Decide which of the fo llowing behaviors are Do’s or Don’ts for business meals according to the passage. 3.Intensive reading a. Text structure analysis Para 1: Westerners do business over all kinds of meals. Para 2: Different meals have different characteristics. Para 3: Watch your behavior during business meals. Para 4: Mastery of good table manners is of great help. Para 5: Polite dinning at the table pays. b. Language Points entertain: e.g. 1. I’ll entertain my friends over the weekend. 2. The child was entertaining himself with his toys. build up: to build; to increase, or become bigger or stronger gradually

新职业英语2unit1unit3原文译文

Unit 1 Each day, many people are looking for trends in workplace clothing, so that they can “fit in”with the fashionable or well-dressed crowd. They believe that dressing in the latest fashion trends may give them the reputation of being fashionable and trendy. While it is more than possible to do this, you need to display caution. 许多人每天都在捕捉职场时装的潮流，以便能与那些衣着时尚得体的人们步调一致。他们认为按最新潮流穿衣打扮能为自己赢得时尚和时髦的好名声。尽管这样做合情合理，你还是要小心谨慎。 What many people do not realize is that there are a number of pros and cons of relying on workplace fashion trends. One of those pros was mentioned above. When you wear a fashionable outfit to work, there is a good chance that you will receive a lot of compliments on your outfit. This is a nice feeling and it is one that makes many feel proud. 许多人并没有意识到，追随职场时装潮流有利也有弊。好处之一，正如上面所提到的，穿一套时髦的衣服去上班，很可能会得到一堆夸奖。这种感觉很不错，也让人引以为豪。 But the truth is that there are many more cons of relying on workplace fashion trends than there are pros. For instance, workplace fashion trends do not always distinguish between jobs and careers. If you work at a trendy coffee shop or retail store, chances are that the dress code would be casual clothing. However, if you work at a law office or an insurance company, you may be required to dress more professionally. Unfortunately, many workplace fashion trends are designed for the working population in general, not specific careers. This is where you can run into trouble if you are not careful. 然而事实上这种追随弊大于利。例如，职场时装潮流往往不区分工作和职业。在一家新潮的咖啡馆或零售店工作，着装要求很可能是休闲服。而在一家法律或保险公司上班，着装则需要更职业化。不幸的是，很多职场新潮时装是为工作中的一般大众而设计，而非为特定职业设计。因此一不小心就可能出问题。 Before relying on workplace fashion trends, you will want to take a good, close look at the trend in question. For instance, does the trend require the wearing of a skirt or a dress, no matter what the length? If so, it is important that you look at what you do for a living. If you are in a professional office setting, a dress may be perfect for you. On the other hand though, if you work in a retail store as a manager, a dress or skirt may actually get in the way and hamper your efforts to work and be productive. 在追随这种时装潮流之前，要好好地仔细审视一下所谓的潮流。比如，潮流是不是时兴半身裙或连衣裙，而不论其长短呢？如果确实如此，那么最重要的是要考虑自己的工作性质。如果是办公室的职业白领，连衣裙就非常适合。但如果是在零售店当经理，连衣裙或半身裙则可能会妨碍工作，影响工作效率。 By wearing trendy workplace fashion pieces, many people are given compliments, but not always. The last thing that you want to do is get a bad name for yourself instead of compliments. That is why it is also advised that you take what others may think of you into consideration. You need to make sure that the impression that you would be making is a good one. 很多人会因为穿了时髦的职场时装而备受称赞，但事情并非总是如此。最不希望

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Unit 4 Product Teaching objectives ①Grasp the main idea and structure of the text ②Listening strategy and methods. ③Master the key language points and grammatical structures in the text; ④Conduct a series of listening, speaking and writing activities related to the theme of the unit. Teaching focuses ①The main idea of the reading A; ②Appreciate the explanatory skills demonstrated in the text; ③Key language points and grammatical structures in the text; ④Writing skills. ⑤Grammar:Subject-Verb Agreement Teaching procedure Section I Warm-up Activity Section II Reading A Section III Reading B Section IV Listening & Speaking Section V Writing Section VI Mini-project Section VII Language Lab Section VIII Grammar Time allotment 8 periods Teaching Procedures Section I Warm-up Activity ?Task 1 Work in pairs. Choose one product from each pair and explain why to your partner. ?Task 2 Work in pairs and discuss the following questions. What factors do you need to consider before you buy a product? Which one is the most important for you? Why? Before you make purchase of any product, there are some factors you should consider. ? Necessity: Do I really need this? ? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? ? Price: Do I have any spare money right now? Is it a bar gain or is it too much money? ? Brand: What brand is the best choice for my purchase? ? After-sales service: Does it come with a warranty? ? Shipment: How can it be sent to my house? Section II Reading A

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1. Ss skim over the passage to get its main idea and finish task 1. 2. Ss read the passage again and then finish doing task 2 . 3. Ss try to understand some difficult sentences in the passage with the help of the teacher 4. Ss are encouraged to analyze the structure of the passage 5. Ss learn the meaning and usage of some useful expressions Step Five Reading B 1. New words & expressions. 2. Read the contract form and try to translate. 3. Learn some useful expressions like: buyer, seller, shipment date, total value, description of goods, quantity, Unit price, amount… 4. Finish task 1 and 2. Step Six Listening and Speaking 1. Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2. Work in groups of four and practice negotiation skills with the given information and the following useful expressions. Situation: ABC company is looking for a company to manage the office building for them. They are negotiating with XYZ company about the prices. Ss A and B are representatives from XYZ company: Greet the client company and make a brief introduction to your company. Offer an all-year building management service plan,

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Unit 1 Organization Teaching Objectives 1.To require students think what organization is. 2.To help students master the key language points and grammatical structures in the text. 3.To enrich students’ English for careers. 4.To improve students’ listenin g, speaking, reading and writing skills. Teaching focus https://www.wendangku.net/doc/437419924.html,prehension of reading A. 2.Master the key language points and grammatical structures in the text. 3.Listening and writing skills. Teaching procedures Step1. Warming-up Students read warming-up Task1. Get students to look at the logos. Go through the pronunciation of any problematic word. Ask students to give the names of the countries. Give the answers. Step2. Background Information What is a logo? Company introduction Step3. Language points Step4 Reading A explanation a.Students read the passage and find out important events in the different periods of Google’s history on page 5. b.Ask students to divide this text into several parts and sum up the main ideas. c.Teachers explain the text in details one paragraph by one paragraph and give the translation Step5 Reading B Step6 Listening & Speaking Step 7 Writing How to write an envelope?

新职业英语第二版职业综合英语1 教案unit7

新职业英语第二版职业综合英语1 Unit7教案1 授课时间班周星期第节班周星期第节班周星期第节班周星期第节班周星期第节课次17 学时数 2 授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□ 授课题目Unit7 Customer Service Reading A: I Really Want to Know 教学目的Ss understand successfully measuring customer satisfaction Ss make and handle a complaint 教学重点 1. The main idea and the structure of the reading A. 2. Master the key words and language points. 教学难点 1.How to use the key words and expressions in reading A. 2.Analysis on the text structure. 使用的教具/多媒体 /仪器/仪表/设备等 Textbook; PPT; CD 教学方法Pair-work; Discussing, lecturing 参考资料English for Careers (Book1)

教学基本内容及设计Part I Warming-up 20 minutes Task 1 10 minutes Objective: Ss learn how to collect customer opinions through a survey. ? Explain briefly what a survey is. E.g. “A survey is a method of gathering information from a sample of individuals. The goal is to find out people’s stand or opinion on certain matters.” Task 2 10 minutes Objective: Ss can analyze data, find problems and give solutions. ? Divide the class into groups of 4-6 students and ask each group to collect and analyze the data. ? Ask some groups to present their conclusions and solutions to the class. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss listen to the new words and expressions, etc. ? Ss read the new words a nd expressions, etc. Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: ? Ss know something about Reading A. ? Ss discuss the following two questions: 1.Why did the writer and his wife go to their favorite restaurant for dinner? 2.In order to successfully measure customer satisfaction, what should you pay attention to? Part IV Reading A Language points 35 minutes Paragraph 1 deserve: v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the morning—I think you deserve a rest. gain: v. to increase in weight, speed, height or value e.g. Last week I gained another five pounds. Paragraph 3 admirable: a. having many good qualities that people respect and admire e.g. This essay is admirable in all respects. implement: v. to take action or put into practice e.g. We have decided to implement the president’s suggestion in full. establish: v. to start; to set up e.g. My grandfather established the family business in 1938. The relationships between the two companies were established two years ago. obtain: v. to get something especially by means of effort e.g. We wish to obtain first-hand information. particular: a. unusual, single and different from others

新职业英语_经贸英语教案_Unit3

Unit 3 Business Negotiation 本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“交易磋商”：交易磋商概述：介绍交易磋商过程中典型的四个环节，主要涉及四个环节的基本含义、内容和在整个过程中的地位与作用(Reading A)，为进行实际交易磋商提供理论指导；口头磋商：根据业务需要，向贸易伙伴询问商品报价、提供报价、磋商分歧和达成协议(Listening & Speaking)，学习实际磋商中的谈判技巧；书面报盘与还盘：客户通过电子邮件向公司相关人员进行报盘，即商品的名称、价格和样品等信息，公司对报盘进行还盘，指出需要进一步磋商部分，并提供具体建议(Reading A) 起草询盘和介绍信件：根据所给的信息，起草一份得体的询盘和接受信函(Reading B & Writing), 熟悉交易磋商信函包括的一般内容和格式。 Unit Objectives After studying this unit, you are able to: Understand the four basic steps in the process of a business negotiation Know the formats of enquiry, offer, counter-offer and acceptance Use the bargaining skills in business negotiation Draft and answer enquiry, offer, counter-offer and acceptance 1.Warming-up Task 1 The following jeans picture is a sample for whole sales advertised in China Daily. Discuss with your partner what you will enquire of the seller when you plan to import them. A price list Specification Quantity Samples Terms of payment Shipment Task 2 Discuss with your classmates to find out what steps might be taken to reach a deal on

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