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外贸开发信的25个小技巧

很多人在强调邮件标题前面加个Re:和FW:这两个词，会增加邮件打开率。这个我自己觉得见效一般。不同性格的人看到反应各不相同，可能有的人会觉得被愚弄了。

可以一试吧，但是像德国，英国等欧美国家，我还是建议慎重。客户毕竟也不是傻子，和谁联系，大概都会有点印象的。

不要在邮件标题出现电话号码等联系方式。有些邮件系统会自动识别这是垃圾邮件。你的邮件出现在别人邮箱里，可是带着*SPAM*（垃圾邮件）的前缀的。

题与文牛马不相及。你起一个别出心裁或者吸引人注意的标题ok，但是请你好好结合你的正文。比方这个标题Final hours! Will you save you 50%? 但是正文却是枯燥无味的公司厂房介绍，客户自然会觉得你是在逗他。

这种标题，要突出你的产品的优势。比如节能，比如是新的环保

材料，比如刚好公司活动在促销，等等如何帮客户save cost的亮点。

以精准产品关键词，并且尽量用体现产品性能，优点的形容词组成长尾关键词来做标题。

少用已经用烂的supply, quotation, price list, manufacturer, business relationship, cooperation这些一看就是推销的词。

Hello my dear friend, Good Morning. 等单纯只问候不说正事的标题。有的客户会觉得这样是在套近乎，遭反感。可以直接说Hello, direct source for+ 产品。

标题不宜过短，但也不要太长。如果真的字数已经拿捏好还是稍显长，请把重要的词眼比如产品名称提前。

最好控制在10个词以内。不然有些邮箱设置，标题只能出现前几个词，其他词看不到，直接就被淘汰了。

如果是针对性写给一个你已经简单分析过背景的客户，可以研究下他网站的标语，主要产品，针对性融入到你的标题里。

可以留意参考下自己行业里的一些英文广告语，或者比较实时的新鲜资讯标题。

搜索关键词为产品+slogan / 产品+email subject或者直接查看下/Youtube等发布产品视频/图片的外文网，看看外国人发布信息的时候是拟用什么样的标题。

针对小语种国家，比如日本，南美国家可以用谷歌英文-小语种翻译，这样会让客户觉得亲切感，甚至对英文不好的客户，也是一种助力。

开发信不是一劳永逸的，是需要花时间心思持续跟进才能见效的。因此在定时定期地发开发信的时候，不仅内容每次都要有新意，标题也要不断更换，不要一成不变。

25个开发信标题

以下开发信标题，我作了细分，是我根据自身经验还有和客户/外籍同事讨论总结的，这里请某些抄袭成性的公众号自重。

【形容词】+【产品】+from

Various branded boxes from ABC, China

强调盒子款式多样，接受OEM：适合常规定制类产品

Trendy USB from ABC, China

强调USB款式新颖：适合小礼品

Healthy Organic IQF Vegetables-Factory Direct

强调蔬菜特性和品种：适合农产品/化工品

FDA Grade TPE Material from ABA China

强调符合FDA 标准。

SGS Approved Medicine Grade Lactose-China Direct

强调符合SGS检测标准，药物级别。

以上这两种适合对质量标准严格要求的欧美国家。【噱头】+ 【产品描述】

【Last chance】30% off Bedroom furniture

从时间上带噱头折扣机不可失。

【Final Day】Grab at least 50% off on the dining table. 从时间上带噱头折扣机不可失。

【MOQ 100 PCS ONLY】Branded Caps on sale:

从起订量上带噱头-小数量也接单。

【Factory Direct】Sunglasses with Various Styles: 从货源上带噱头-工厂直销，多款供选。

【Free Artwork】Custom Rubber Keychain

从设计上带噱头-免费设计/出图。

【Ready Stock】Hotel Supply Towel:

从货期上带噱头-现存的专供酒店的毛巾。【产品】+【用途】

Labeling machine for Water Bottles

强调是用于水瓶的贴标。

Rattan Table and Chairs for Outdoor Using 强调是户外使用。

Dust Cleaner for Industry Area

强调吸尘器运用于工业领域。

【问句式】

How to choose/ pick the durable LED light? 强调灯饰耐用。

How to get the fadeless custom shirts?

强调衣服来样定做，印刷不会褪色。

What's a filling machine (with pictures)

说明机械名字，并且强调附图。

【展现优势/ 告知消息】等

Installation for the Blowing Machine in Turkey

告知已经在土耳其完成吹瓶机安装。

Final hours! Will you save you 50%?

问句，勾起好奇心。

New arrival of Mugs from ABC China

表明新款到货的产品。

Please visit our stand A139 at PPP Fair in Kenya

告知参展信息（含展会名称，展会摊位，参展国家）。

I called you, but you didn't answer

告知打过电话，却没回复。

可能会勾起好奇心，可能会引起愧疚，也可能直接delete. 这些谁说的准呢。

Can you reach your supplier in the midnight?

反问客户能半夜联系到他的供应商吗？

代表你能够。这是你个人的优势。

Hello Peter, can you please give me 2 min?

嵌入客户的名字，引起注意。

Tim, are you fine with your suppliers now?

同上一个一样，如果有客户的名字，标题中嵌入他的名字，引起注意。

外贸开发信范文

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很经典的外贸开发信范文

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开发信范文

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外贸开发信大全英语开发信

外贸开发信模板大全模板1 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, let’s talk more in details. Thank you. Best Regards Yours sincerely Zarah Sales Manager 模板2 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with you in the near future. Best Regards and thanks. Alice Sales Manager 模板3 Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板4 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. Thank you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:………..

高回复率的外贸业务开发信模板

10个高回复率的开发信模板共享给大家，向日葵外贸大数据Andy 模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板二 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufactur er with years ' s experience. so we want to avail ourselves of opportunity establishi ng business relation with you. Please link our company web site: ........... if you want to know more about our product. By the way, free sample are available. Thank you i n advance! Best regards] Xxx Company name: Tel: Fax:

外贸函电,客户开发信

外贸开发函电需知道的六大要素外贸开发函电，现在比较流行的有两种形式一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的. 再下来简要描述一下，影响英文开发函电成功率的7要素： 1.首先要看你的开发信地址，真实买家?还是乱搜索出来的? 2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。 3.退信问题，这个经常遇到。外贸知识外贸知识 4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。 5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信? 6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。 7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。

Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

两封很好的外贸开发信模板

邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box） 2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣. 开发信模板(一) Company Name: Mailing Add: Tel.: Fax.: Email: Web.: Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day) Subject: XXXXX Cooperation/ Dear Mr. Jack Wey [Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, . IBM, SONY .. ]. We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services. Products: (product range) Standards: (product design standard, if any) Service: (product applicable field, function)

非常实用的外贸开发信范文

1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import