体验商务综合英语4Unit4Success

商务综合英语课程教案

课程教案（续）

2. 课次为授课次序，填1～n等；

3. 授课形式填理论课、实验课、讲评课、习题课等。

综合商务英语

1.The restaurant offers a sumptuous buffet-style breakfast each morning 2.His day was fragmented by interruptions and phone calls. 3.He eat alone, ruminating on the injustice of the world. 4.He supplements his meager income by working on Saturdays. 5.Much of this trend is attributable to a strong economy,but there are 6.They buy the clothes for their designs and fetching colors. 7.The new alarm system should deter car thieves. 8.She adjusted her glasses and peered at the man. 9.Optimists point out that there is an abundance of good news. 10.He has this uncanny ability to synthesize concepts from a few isolated 11.It is unjust that a privileged few should continue to accumulated wealth. 12.The historical site is aswarm with tourists. 13.If the temperature falls below a particular threshold, a warning light 14.When her parents divorced, Mary Ann opted to live with her father. 15.Both sides made various concessions, but neither would back down on 16.He didn’t actually accuse me of stealing, but that was the implication.

体验商务英语综合教程Unit_4答案解析

Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still

体验商务综合英语4unit10customerservice

商务综合英语课程教案 授课时间第周星期第节课次 授课方式（请打√）理论课√讨论课□实验课□习题课□其他□ 课时 安排 6 授课题目（教学章、节或主题）： Unit 10 customer service Teaching objectives and requirements(教学目的、要求): Students arerequired to 1．Master economic vocabulary in customer care and service; 2．Be familiar with ways of dealing with customer complaints； 3．Get to know some best techniques for dealing customer complaints; 4. Learn the skills of dealing customer complaints. Teaching highlights and difficulties(教学重点及难点)： Highlights: 1.grasp ways of dealing with customer complaints. 2.master economic vocabulary in customer care and service. Difficulties: 1.understand the various methods to solve customer complaints. 2. express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and writing activities; Time allotment(教学时数)： 6 Periods Teaching method(教学方法)： 1.Group Discussion 2.Exemplification and demonstration； 3.Task-based teaching 4.Teams-based Cooperative Learning References(参考书目)： 1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社， 2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社， 3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5. 4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011

商务英语综合教程3

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前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant

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美联英语提供：商务英语-学商务英语到底该买什么书 关于商务英语，那些你不知道的事都在这里 https://www.wendangku.net/doc/989389008.html,/test/fayin.aspx?tid=16-73675-0 学商务英语到底该买什么书 十大主流教材PK：学商务英语 一、《MARKET LEADER体验商务英语综合教程》 内容简介： 《体验商务英语》系列教材为学习者提供了全新的学习方式，即在体验中学习商务英语，进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader 和powerhouse 系列教材的基础上改编的，由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。 教材特点：将国际商务活动引入课堂，体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。教学资源丰富，为体验式教学提供有力支持。 点评：

作为老牌商务英语品牌的引进教材，极好地保留着美国人的实用主义特点。Market Leader(https://www.wendangku.net/doc/989389008.html,)注重于应用，尤其是每个单元的案例分析十分有利于体验式教学。加上其文章都来自于FT，不但内容精炼，在应用的广泛度和流行程度上也做到了有力保证。该系列教材非常适合公司英语培训、公司英语内训等教学使用，亚洲最大的公司英语培训公司马科里得的首选教材就是这套《MARKET LEADER体验商务英语综合教程》，就是看中它具有MBA特点的案例教学设计。刚刚出版的第三版在应用的贴合度上又有不少改进，非常值得期待。 二、《新编剑桥商务英语》 内容简介： 剑桥商务英语证书(BEC)考试是一种全新的实用型考试，侧重考察真实工作环境中的英语交流能力，专为广大商务英语学习者量身定做，获得全球众多教育机构及企业的认可，并将其作为入学考试或招聘录用的英语语言水平要求。 《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容，如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考；还提供了内容高度凝练、充满趣味而且可以模仿的学习活动，是职场新人和广大师生们最理想的选择 点评：

商务综合英语教材2课后习题翻译.doc

1.我不喜欢上火车站给人送行。(see…of!) I don't like to see people off at the railway station. 2.公司星期一晚上为你举办告别晚会，七点半有车到旅馆来接你。(pick up) The company is giving a farewell party for you on Mon day eve ning. A car will come to your ho tel to pick you up at ha If past seve n. 3.她太激动了，情不自禁地热烈拥抱我。(give ...an embrac e) She was so excited tha t she couldn *t help givi ng me a warm embrace 4.我从未摆脱局外人的感觉。(out of place) I never quite succeed in o vercoming th e sense of b eing out of place? 5.她环视房间，想看看谁在那儿。(glanee) She glan ced round th e room to se e who was th ere. 6.他的大鞋子看起来像只小船。(look 1 ike) His big shoes look I ike small bo ats. 7.你应该把鸡蛋搅进面粉，而不是反过來做。(folding) Yo u should fol d the eggs i nto the flou r in stead of doing it in the opposit e way. 1.他认为他们之间的婚约只不过是个交易而己。(no more t han) He think s that the m arriage betw een them is no more than a business deal. 2.他把身上的钱花了个精光。(use up) He used up all the mone y he had? 3.这位年轻人从水里把你女儿救了出来。(save ...from) The you ng man saved your daught er from drow ning. 4.她实在无处可去，于是就呆在家里看看旧书。(nowhere to) She had abs olutely nowh ere to go. S o she read s ome old book s at home. 5.“我能成为像杰夫(Geoff )那样的好球员吗？"也许可能，不过离那一天还早着呢。“(a long way to go) n W ill I ever be as good a player as Ge off?1' H Perha ps5 but you still have a long way to go before t hat day comes.” 6.他那份工作看样子干不长了。(in danger of) He is in danger of losing hisjob? 7.工厂雇佣童工的情况在有些国家己绝迹了。(die out) The practice of having child ren work in factories ha s nearly die d out in som e countries? 1.天开始下雨，她走向附近的一个避雨处。(make for) It start ed raining,so she made for the near est shelter. 2.她挑了一顶帽子，正好配她的衣服。(pick ou t) She picked out a cap t o match her dress 3.我等了一个小时，可还是没见他的人影。(show up) I wa iled for an hour, but he didn*t show up. 4.他们觉得还是呆在原地好。(figure) They figured it was bett er to stay w here they we re.

综合商务英语

The Coming Trade Wars1 The massive intrusion of government into national economics could spark disastrous protectionism. Jeffrey E. Garten It's hard to find a top economic official, economist or global business leader who doesn't recognize today's heightened dangers of protectionism. But it is equally difficult to identify any high-powered efforts to actively ward off the prospect of higher tariffs, quotas or trade-blocking regulations. It is as if talking about the threat is seen as enough to deter a gigantic rollback of global commerce. But rhetoric will not prevent a trade war, which is now, I believe, more likely than it has been at any time since the early 1970s, when currencies were no longer fixed to the value of gold and began to float against one another. A half-century of steady trade liberalization was in jeopardy even before the current financial and economic meltdown. Prior to the implosion of Bear Stearns①, the U.S. Congress had taken away almost all of President Bush's trade-negotiating authority, feeling that the U.S. was no longer gaining enough from new trade agreements, while jobs were being lost and wages undercut. Well before "subprime"②entered the popular lexicon,the Doha round of trade negotiations had collapsed, as rich and poor nations fought over contentious issues like agriculture. The rise of China and India has raised deep concerns over import penetration, not just in the U.S. and Europe but also in emerging markets like Mexico. For a few years now, prominent economists were raising warning flags that support for free trade was being eroded by the perception that trade was contributing to ever-greater income inequalities. Now, however, the collapse of the global banking system, a deepening global recession and the massive intrusion of governments into national economies—a trend that can't help but politicize economic policy decisions—have all added fuel to the fire. Unemployment is growing, with more than 70,000 layoffs announced in the U.S. and Europe last Monday alone, and global trade volume is now decreasing—by more than 2 percent, according to the World Bank—for the first time in a quarter century. Container ships sit idle in ports—demand is down 50 percent year on year. America's own exports declined 6 percent last year, China's 9 percent and Japan's a shocking 35 percent. Trade financing, the essential lubricant of the entire commercial system, has dried up. Slow growth has meant massive industrial overcapacity in heavy industries such as steel, automobiles and electronics, and with global manufacturing dropping at an annual rate of 20 percent, the situation will get much worse. To be sure, we have yet to see a major outbreak of protectionism. Unlike crises in finance, trade problems are slow to emerge, but once the momentum begins, the trend takes years to reverse. Meanwhile, there are straws in the wind. In the first half of 2008, antidumping investigations around the world were up at least 30 percent. In December, Washington expanded existing sanctions against selected EU food products in retaliation for Europe's boycott of American hormone-treated beef③, an old dispute to be sure, but one that is being escalated. Brazil and Argentina are exerting pressure on members of Mercosur, the South American trade block, to raise the group's external 1Adapted from Newsweek, Feb 9, 2009. URL: https://www.wendangku.net/doc/989389008.html,/id/182539

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lesson notes? unit 8 markets? at a glance? business brief? lesson notes? unit 9 companies? at a glance? business brief? lesson notes? revision? unit c? unit 10 the web? at a glance? business brief? lesson notes? unit 11 cultures? at a glance? business brief? lesson notes? unit 12 jobs? at a glance? business brief? lesson notes? revision? unit d? text bank? teacher's notes? unit 1 introductions? an interesting man? a famous department store? unit 2 work and leisure? a daily routine? ways of getting to work? unit 3 problems? how old is too old?? how to sack a friend? unit 4 travel? budget hotels? travel dubs? unit 5 food and entertaining? free business lunches? meet while you eat? unit 6 sales? recommending products?

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体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产

综合商务英语3

Paraphrase 1.1 For twenty minutes,the terminal area was aswarm with activity as cars and lorries poured forth,customs people did their duties,and everyone made for the London road. P:The ferry port was busy with activities for twenty minutes.A lot of cars and lorries went in continuous stream out of the port,customs officers were busy doing their duties,and everybody was moving towards the London road. 1.2 I was socially and sartorially ill-suited for such an establishment and anyway it was clearly beyond my meager budget. P:The Churchill is such a luxurious hotel that it is only suitable for those rich people who are socially respectable and well dressed.For me,a poor man not well dressed,it is definitely not suitable.Besides I did not have much money to spend and could not afford it any way. 1.3 Further along Marine Parade stood a shelter,open to the elements but roofed,and I decided that this was as good as I was going to get. P:In the distance on the Marine Parade I found a structure with a roof although it was exposed to natural forces.I decided that it could serve my purpose and would be as good as a room in a

体验商务英语综合教程3第二版 重点词汇

体验商务英语综合教程3 第二版重点词汇 Unit1 P6 A Value for money 花钱值得 luxurious 奢侈的，豪华的 timeless 不受时间影响的 Well-made 做工考究的 top of the range 高端的 durable 耐用的 inexpensive 便宜的 cool 酷的 Reliable 可靠的 stylish 流行的(有型个性) fashionable时髦的（潮流时尚） Well-designed 精心设计的 P7 A Brand loyalty 品牌忠诚度the tendency to always buy a particular brand brand image 品牌形象the ideas and beliefs people have about a brand brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market product lifecycle 产品生命周期the length of time people continue to buy a product