体验商务英语综合教程3中文双语对照版

体验商务英语综合教程3 第二版

双语对照版

Unit1 Made in Europe 欧洲制造

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.

除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。

Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.

巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产

品。

Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe.

为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。

In interviews with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says: “The Asian consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best.”

在《金融时报》的采访中，许多企业高管表示，顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。古驰（Gucci）的多米尼克·德索尔说，无论是真是假，亚洲消费者只相信：奢侈品来自欧洲，而且一定是要在那儿生产的才是最好的。

Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that change may be round the corner even for the super-luxury brands. Patrizio Bertelli, Chief Executive of Prada, says: 'The "Made in Italy" label is important but what we are really offering is a style, and style is an expression of culture.' He therefore recognizes that quality fashion items may not always need to be produced in Italy.

古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。然而一些业人士认识到，就算对顶级奢侈品牌而言，这种变化也将来临。普拉达（Prada）的首席执行官帕特里齐奥·艾特

里说：“‘意大利制造’的标签很重要，但我们真正要提供的是一种风格，而风格是一种文化的展示。因此，他认识到高品质的时尚产品并非总是要在意大利生产。

Amitava Chattopadhya. Professor of Marketing at Insead, the business school. says: A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong.

欧洲工商管理学院的市场营销系的Amitava Chattopadhyay教授说：“品牌就是消费者脑海中的一系列联想，其中之一就是原产地。对于奢侈品来说，品牌的作用是至关重要的。破坏它是一种弥天大罪，没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。”

From the Financial Times

Unit2 Road rages in the sky 空中的交通暴怒

Airlines and their long-suffering customers arc reporting a steep climb in air rage incidents. Some incidents are apparently caused by problems which are familiar to many regular travelers. One case reported from America stemmed from an interminable delay in takeoff, when passengers were cooped up in their aircraft on the tarmac for four hours, without food, drink or information.

航空公司与长期遭罪的客户们都在提及急剧攀升的空中冲突事件。有些事件的发

生显然是由许多常客所熟悉的问题造成的。美国报道的一个案例就是源于无休止的延迟起飞：乘客被关在飞机里，在停机坪上等了四个小时，期间没有食物、饮料和信息。

Mass unrest is less common than individual misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open a door in mid-flight.

大规模骚乱比起个人行为不当要少见些。一个已经宣判的案例里乘客在飞机上突发癫狂。他攻击机组人员，并试图在飞行途中打开舱门。

The psychology of air rage is a new area of study, and there are almost as many explanations as examples. Most analysts of the phenomenon blame alcohol, but many people now think that the airlines are at fault. 空中暴怒的心理是一个新的研究领域，对此的解释与案例几乎同样多。大多数分析家都将此现象归咎于酒精，但现在许多人认为航空公司对此负有责任。

To cut costs, they are cramming ever more passengers into their aircraft, while reducing cabin crew, training and quality of service, all of which increase passenger frustration. In addition, there is increasing concern in the US about another cost-cutting exercise, which could seriously harm passengers' health: cabin ventilation.

为了削减成本，他们把更多的乘客塞进机舱，同时又减少机组人员、缩减培训时间和降低服务质量，所有这些都令乘客更加沮丧。此外，在美国人们越来越关注另一个削减成本的做法：客舱通风问题。这很可能会严重损害乘客的健康。

Modern aircraft are equipped with sophisticated air conditioning devices - but running them at optimum capacity burns up valuable aviation fuel. Many airlines routinely instruct their flight crews to run the systems on minimum settings. Campaigners for improved air quality claim that this

can lead to irritability and disorientation.

现代飞机都配备了完备的空调装置——但要使其以最佳状态运行就会耗尽宝贵的航空燃油。许多航空公司通常指示飞行人员以最低设置来运行系统。要求改善空气质量的人士声称这就会导致烦躁不安，并令人不知所措。

In the US, the soaring number of passenger complaints across a wide range of issues is reflected in a number of new Internet sites which criticise the airlines and demand better service. One of the sites is demanding an air passengers* Bill of Rights.

在美国，涉及广泛问题的乘客投诉数量飙升反映在了许多新的互联网上。这些批评航空公司，要求提供更好的服务。其中一个还要求给予一个空乘版的“人权法案”。

Cabin and flight crews, who are in the front line of the battle against disruptive and dangerous inflighti behaviour, have called for stiffer penalties against the offenders. Management have also called for legislation - while denying that its cost-cutting practices have contributed to the problem.

面对破坏和空中危险行为，战斗在一线的客舱和飞行机组人员要求给予肇事者更严厉的惩罚。也有声音呼吁管理立法，不过同时否认其削减成本的做法也是问题发生的一个诱因。

But there are some signs, in the US at least, that the airlines are at last attempting to respond to customer dissatisfaction. Some major lines have announced concessions to the most frequent complaint of all, and are removing seats to make more room for their customers.

但也有迹象表明，至少在美国，航空公司终于试图回应顾客的不满。一些主要航线已宣布向最常见的投诉做出让步：拆除一些座位，给乘客留出更多的空间。

From The Guardian

Unit3 Dirty Business, Bright Ideas 活儿脏，点子棒

By Gina Imperato

A headquarters with a difference Walk into SOL City, headquarters of one of northern Europe's most admired companies, and it feels like you've entered a business playground. Located in a renovated film studio in the heart of Helsinki, the office explodes with colour, creativity and chaos.

SOL清洁公司是欧洲北部最令人向往的公司之一，走进它的总部SOL城，你会感觉到就像走进了一个商业广场。它坐落在赫尔辛基市（芬兰首都）中心一家翻新过的电影制片厂里，里面色彩绚烂，气氛喧闹，彰显着非凡的创造力。

The walls are bright red, white and yellow; the employees wander the halls talking on yellow portable phones. Liisa Joronen developed SOL Cleaning Service 11 years ago, out of a 150-year-old industrial empire owned by her family. SOL's competitive formula has five key ingredients.

墙壁刷上了明亮的色彩，白色和黄色；员工在大厅里来去行走，不时用黄色的手提交谈。丽莎·乔洛南11年前在家族拥有的150年工业帝国的基础上开发了SOL清洁服务。SOL的竞争公式有五个关键成分。

Few people dream about becoming a cleaner. But that doesn't mean cleaners can't find satisfaction in their work. The keys to satisfaction,

Joronen believes, are fun and individual freedom. Its cleaners wear red-and yellow jumpsuits that reinforce the company's upbeat image.

很少人会梦想成为一个清洁工。但是，这并不意味着清洁工不能在工作中找到满足。乔洛南认为，满足的关键是乐趣和个人自由。SOL的清洁工穿着红色和黄色的连身衣裤，强化了公司的乐观形象。

SOL's logo, a yellow happy face, is on everything from her blazer to the company's budget reports. Freedom means abolishing all the rules and regulations of conventional corporate life, (here are no titles or secretaries at SOL, no individual offices or set hours of work. The company has eliminated all perks and status.

SOL的标志是一黄色快乐的脸，它出现在所有的东西上，从鲜艳的外套到公司的预算报告。自由意味着废除所有企业传统文化中所拥有的条条框框：在SOL 没有头衔或秘书，没有个人办公室或工作时间表。公司取消了所有的特权和身份符号。

Symbols SOL's training programme consists of seven modules each of which lasts four months and ends with a rigorous exam. Of course, there are a limited number of ways to polish a table or shampoo a carpet. That's why SOL employees also study time management, budgeting and people skills.

SOL的培训计划包括七个模板，每个历时四个月，最后是严格的考试。当然，擦桌子或洗地毯的方法毕竟是有限的几种，这就是为什么SOL的员工也要学习时间管理，编制预算和人际交往的原因。

Lots of companies talk about decentralising responsibility and authority. At SOL it's a way of life. The real power players of the company

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大学英语综合教程3第三版答案

大学英语综合教程3第三版答案

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综合英语教程第三版

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体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

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高等教育出版社综合英语教程 2 (第三版) 课后翻译答案汇总Unit 1 The Snake Bite （P14） 1. It started raining, so she made for the nearest shelter. 2. She picked out a cap to match her dress. 3. I waited for an hour, but he didn’t show up. 4. They figured it was better to stay where they were. 5. The earthquake that struck the little island caused 23 deaths. 6. He returned home at length after being away from the village for 20 years. 7. She managed to hold on to her job while many of her colleagues lost theirs. Unit 2He was my father （P30） 1. My teacher told me that the liquid in the bottle could remove stains from metal and china. 2. The student sitting beside me looked around the examination room with apprehension. 3. He is now out of college and lives on his own. 4. They took turns staying awake in case anything went wrong. 5. The elder daughter will probably follow in her father's footsteps, and take over the family business when she's old enough.

大学体验英语综合教程3第三版课后习题答案与翻译

Unit 1 1. 年轻人有时会抱怨无法和父母沟通。(communicate with) Answer: Young people sometimes complain of being unable to communicate with their parents. 2. 能在中国云南的一个苗家村落住下来一直是玛丽长久以来的梦想，现在她终于梦想成真了。(to take up reside nee) An swer: It has bee n Mary ' s long cherished dream to take up reside nee in a Miao village in Yunnan, China. Now her dream has finally come true. 3. 家养的动物习惯于依赖人，因此很难能在野外活下来。(survive) Answer: Domestie animals are used to depending on humans, so it is diffieult for them to survive in the wild. 4. 他突然有种恐惧感，觉得自己会因为经济不景气而被公司裁员。(overtake) Answer: He was suddenly overtaken by a fear that he would be laid off by the eompany beeause of depression. 5. 我估计公交路线上堵车了，因为我都等了30 分钟也没见一辆车开过去。(figure) Answer: I figure that there is a traffie jam on the route of the bus, for I ' ve waited for 30 without seeing one passing by. 1. 十年前，当公司还处在生产的鼎盛时期时，我们就决定投资新技术，将公司转型为技术密集型企业。由于拥有先进技术，我们在激烈动荡的市场竞争中脱颖而出。现在我们的成本下降了百分之三十，销售业绩却上涨了三分之二，利润翻了一番。Answer: Ten years ago, when our eompany was at the height of its produetion, we deeided to invest in new teehnologies, so as to turn our eompany into a teehnology -intensive one. With our advaneed teehnologies, we out-eompeted all our eompetitors in the rough and tumble of the marketplaee. Now we have redueed the eost by 30 pereent, even as / while our sales have grown by two-thirds and the earnings have doubled. 2. 我们将可持续性定义为保持企业盈利，但不以环境为代价。从商业的角度看，这合理吗？事实上，在追求可持续发展目标的过程中，我们的收益已经超过了所有的投资和开支。可持续发展的推进起到了如此重要的作用，帮助我们撑过了史上最深重的经济衰退。Answer: We define sustainability as keeping a business profitable, but not at the expense of the environment. Does this make good business sense? Aetually, what we get has more than offset all the investments and expenses ineurred in pursuit of the goal of sustainable development. The boost of sustainability made sueh a differenee that it helped us survive the deepest reeession in the history. Unit 2 1. 记者敦促发言人就此次军事打击作出解释。(press for) Answer: Reporters pressed the spokesman for an explanation of the military attaek. 2. 他的竞选演讲未能使选民相信他就是参议员的合适人选。(eonvinee) Answer: His eleetion speeeh failed to eonvinee the voters that he was the right person for the Senate seat. 3. 尽管我承认有问题存在，但我并不认为这些问题不能解决。(while) Answer: While I admit that there are problems, I don ' t agree that they eannot be solved. 4. 他在电视上的第一次辩论给观众留下了深刻的印象。(impression) Answer: His first debate on TV made a deep impression on his audienee. 5. 一切事物都是互相联系又互相作用的。(interaet with) Answer: All things are interrelated and interaet with eaeh other. 1. 这位年轻的埃及男孩在一些化学项目中积累了丰富的经验。这些经验帮助他在埃及大学读 书时成绩名列班级前茅。在研究生学习即将结束时，他决定在化学学习方面继续深造。当面临选择去哪所大学时，他选择了宾夕法尼亚大学而放弃了加州理工学院，仅仅只是因为他当时认为“大学”比“学院”听起来更负盛名。Answer: This young Egyptian boy had reeeived a wealth of experience in some chemistry projects. Such experience helped him to sail to the top of his class at college in