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BEC真题三test1答案解析

TEST 1

PART ONE

这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题，四个专家给出了自

己的建议。这套题目的答案稍微有些隐晦。

第一题，说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段

的最后一句：thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research，市场调查，在很大程度上就是咨询客户的意见（consult customers），any new ideas可以对应于developing a new product, 能够well received，那么对于公司来讲当然就是advisable了。选B。

第二题，说为专业市场生产产品可以增加利润。答案是D段的这么一句：the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义：niche market。看英英解释：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，选D。

第三题，说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显，是C段

的这么一句：They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说，英国工厂原来不是生产高规格产品的，即题目说的改变它的一个设备的功能。第四题，说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场，一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。

第五题，说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦，答案是这么一句：think about outsourcing all this work abroad。关键就在于outsource这个词的意思：turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures，那么也就是可以考虑关闭自己的生产设备了。选B。

第六题，说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段：

build on their relationships with the big stores发展他们同大商店的关系。

第七题，说扩展产品范围对劳动力来讲不是问题。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃，在销售力量的步调范围之内。言下之意，不是问题。选A。

PART TWO

《Evaluating the performance of the board》，评估董事局的表现。众所周知一个公司里面

是经常对员工的表现进行评估的，那么谁又来评估董事局的表现呢？这篇文章讲了对董事局表现进行评估的重要性和一些方法。

第八题，前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason，可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点，为什么要进行评估，因为“如果决策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。”

第九题，前面说小公司会发现这种评估过程更容易操作。空格后面一个however，说大

公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点：通常这些公司的决策层会很乐意接受批评，因为这可以防止他们犯错误。这里的such companies是个暗示，可以和前面的smaller companies对应上。

第十题，前面问怎样对公司的董事局进行评估。那么很明显，后面跟的句子应该和评估

的方式方法有关。符合这一标准的只有F：一般认为确保对董事局里每个成员的定期评估是主席的责任。也就是说是依赖于主席进行评估。responsibility是个关键词。

第十一题。第五段依然是讲评估的方法，具体的过程。空格的前面说主席可以单独会见

董事局的每一个成员，或者是集体在一起谈话。空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。ask for people’s opinion是个关键点，什么可以询

问人们的观点？调查。选D，questionnaires是个关键的暗示：或者，也许可以给经理们分发调查问卷，形成未来讨论的基础。

第十二题，这一空前面说有调查显示对董事局成员进行评估的方法有所改善。空格后面

来了一个疑问，提出没有人评估主席。可见第十二题有转折的意思，选E，有关键的连词however,而且E的one issue remains，正好对应最后一段最后一句话的一个问题。内容上也吻合。

PART three

《British companies across the Atlantic》，跨洋英国公司。有一批在本土干的不错的英国公司，雄心勃勃的要在大洋彼岸的美国去大展拳脚，结果遭遇了滑铁卢。文章根据这些公司的经验和教训，说明了去海外开拓市场的注意事项。

13题，问英国商人去美国的主要原因是什么。答案是第一段的最后一句话：The ultimate goal is to persuade more Americans that British companies have something to interest them.终极目标是是更多的美国人信服英国公司有可以吸引他们的地方。说的这么婉转动听，其实意思就是：要美国人买他们英国人的产品。答案是A。ultimate goal可以对应于main reason。14题，说在作者的观点里，所推荐的企业（proposed是recommended的意思）不同于

上次的一批，原因是什么。答案是第二段的最后的一句：Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.这次的重点更多的在于支持规模小一些的特色企业，而不是单独促进大公司。也就是说这次和上次的区别在于重点扶植的对象不同。选B：less well-known companies will be better represented。不那么出名的一些公司将得到更好的展现。represented在这里的意思是be present to a particular degree.看一个例句：Abstraction is well represented in this exhibition.

15题，问作者认为Carringtons错误的地方在哪。答案是第三段的最后一句：the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.认为自己可以给一些大的美国商店玩一下连锁的戏法，结果杯具了。也就是答案C所说的认为他们强于美国对手。Show some of the great American stores a retailing trick 是关键点，理解了这个就好做出答案。

16题，问依作者之见，Polly Brown的错误在什么时候发生的。答案在第四段，前面说

当这个公司将自己定位于一个特殊的奢侈品牌时，战略似乎是奏效的。但是当管理层决定去攻占中级市场时，成功的果实很快被榨干了。所以答案是B：试图去吸引一个不同类型的消费群体。a different type of customer可以对应于take on the middle market。take on在这里是occupy的意思。

17题，问Sarah Scott说英国公司要想在美国成功必须怎么样，答案在第五段。这个人

在第五段前面讲了很多英国公司的缺点，比如自以为是。最关键的句子是这么一个：You have to look at what you can bring them that they haven't already got.给他们带来他们现在还没有得到的一些东西。也就是说要填补现有市场上的一些空白。选A。

18题，在美国成功取决于什么。答案在第六段。说人们需要有一点个性的东西，而这

正好是从事于这个领域的很多公司可以做的。答案选D：建立一个独特商品提供者的名声。unique goods是关键词，可以对应things with some sort of individuality。

Part Four

这篇文章主要讲的是一个大型的电话银行中心可能带来的就业前景。

19题，首先排除C、D，因为此处应该填入一个动词，用来指代即将于下个八月完全运作

的telephone banking centre。plant是指（工业用的）大型机器、设备，所以此处应该选

择facility，设施。

20题，指这个centre是让两个公司联合赞助的。assist后接with，invest后接in，paid

意思不对，不是一般付款而是提供资金，所以是fund。

21题，此处的动词是用来表明这个联合赞助所涉及到的两方。consist后需要of，engage

意思不对，contain一般用来表示整体包含某个部分，这个空格前后并不是包含关系。involve，涉及到，用法对意思也对。

22题，in collaboration with 固定用法，合作

23题，benifit from 从。。。中获益。

24题和25题，这个句子翻译过来就是新中心将广泛利用创新型商业程序。这种程序有利

于对我们珍贵的客户提供改进的服务和经验。理解句子含义，不难选出答案。

26和27题，作为一个整体进行考虑。吸引了投资所以增加了就业机会。26题，B、C首

先可以排除，这个空的意思是新的工作是吸引投资所做努力的证明，从意思上讲，应选evidence。27题，attract investment吸引投资，是商英里非常地道的表达。其他几个从

汉语意思上貌似都说的通，但不是地道的英语表达。

28题，enable to使某人能够。

29题，relocation改变位置，办公室搬迁。意思是促使我们将爱丁堡“推销”给考虑在苏

格兰重置办公室的公司。

30题，这个题目要想填对需要费一番心思，从整体上看这个空。整篇文章讲的是一个电话银行中心要开在苏格兰了。这个消息一经宣布，引发了各方的猜想，觉得可以创造就业机会，带动当地经济的发展。而这一段整个就是当地议会的表态，这一空的前面就是议会官员说的话。所以30空和31空是最后的总结，说今天的宣布就是最近的为了创造高质量工作所采取的举措。理解了意思，30空填announcement，31题填step。

32题，为自己挣一个好的名声。用earn，固定用法。

33题，take into account，固定用法，考虑到

PART FIVE

《Consumer Behaviour》，消费者行为。文章分析了一些影响消费者行为的因素。

34题，evaluate是及物动词，后面直接接宾语。evaluate the alternatives，评估替代的选择。with多余。

35题，正确的

36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。

37题，正确的

38题，这里并没有因果关系。完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。so是多余的。

39题，separate decision是和前面的single decision相对应说的，并没有特别指代，所以代

词these在这里是多余的。

40题，change their minds，改变他们的主意，about多余。

41题，这个句子并没有转折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的。

42题，从上面的完整句子可以看出，已经有了谓语is，having是多余的。

43题，正确的。

44题，too是副词，后面不能跟着来修饰名词，只能是too positive。而从这里的句子的意思来看，是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。

45题，that引导从句。而这个句子主谓宾很齐全，that前面是主语，affect是谓语，后面是宾语，不是从句，所以that多余。

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BEC商务英语中级考试真题及答案解析

BEC商务英语中级考试真题及答案解析给大家带来BEC商务英语中级考试真题, 这下面就和大家分享，来欣赏一下吧。一、 1 This businessman has successfully targeted a different group of consumers. 2 With careful forward planning, this businessman is helping the company survive a difficult period. 3 The company is now more open to change because of this businessmans way of thinking. 4 This businessman has made and implemented certain decisions despite opposition to them. 5 This businessman has achieved some success by misleading people about his intentions.

6 The abilities of this businessman were previously doubted by the company that employs him. 7 This businessman is admired for his ability to manage a number of business interests. Businessman of the Year Award A James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star. B Keith Nash: Chief Executive of Hamleys Supermarkets Nash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per

2012年商务英语(BEC)高级考试真题及答案3

1 Genuine feedback would release resources to be used elsewhere. 2 Managers are expected to enable their staff to work effectively. 3 Experts are unlikely to facilitate a move to genuine feedback. 4 There are benefits when methods of evaluating performance have been negotiated. 5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers. 6 The idea that employees are responsible for what they do seems reasonable. 7 Despite experts’ assertion, management structures prevent genuine feedback 8 An increasing amount of effort is being dedicated to the appraisal process. A Performance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold while enormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates. B The notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.

BEC中级第二辑阅读真题及答案详解

1 the contact between coach and employee not solving all difficulties at work 2 the discussion of how certain situations could be better handled if they occur again 3 a coach encouraging an employee to apply what has been taught to routine work situations 4 coaching providing new interest to individuals who are unhappy in their current positions 5 coaching providing a supportive environment to discuss performance 6 employees being asked to analyse themselves and practise greater self-awareness 7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area Coaching A Coaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere. B Coaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things. C The coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice. D Effective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems. 这篇文章讲的是培训(coachi ng)的作用。培训对一个公司的发展和员工的成长都是至关重要的。文章