HND 大综合2 planning

Contents

Personal assessment of skills (2)

Title of the project (2)

Objectives of the project (2)

Statement of issues of investigate (3)

Reasons for the choice of issue (4)

Justification for the choice of business (5)

Primary and secondary sources of information (6)

Primary information (6)

Secondary information (6)

Methods and Justification (7)

Plan (8)

Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)

Identification of the resources including time needed to carry out the investigation (8)

Personal assessment of skills

I have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.

Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.

Title of the project

The title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.

Objectives of the project

When planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:

1)Survey the internal and external situation of Hazeline.

2)Identify opportunities and threats in Chinese market.

a)By PEST Analysis, to realize Chinese market environment.

b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.

3)Analyse the strategies used by Hazeline in China.

a) 4P analysis

b) Standardize or adapt it’s marketing mix

4)Assess the advantages and disadvantages used by company.

Statement of issues of investigate

First and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, which means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:

●Local market

●local competition condition

●Foreigner market such as China

●Foreigner competition condition

◆Furthermore, when Hazeline decides to enter into China, senior manager must

adapt strategy Chinese market. To achieve this, they should pay attention to the following factor

●Competitors existing in Chinese market

●Business environment in Chinese market, such as political, economic,

social,technology

●Unilever’s advantage and weakness in China

●Unilever’s Product life cycle and Corporation life cycle.

◆Next, I plan to find out these information about the methods used by Hazeline to

enter into Chinese market and relevant news or report.

●Investment strategy - by purchasing local well-know company to

overseas investment.

●Brand strategy - multi-brand

●Distribution strategy - multi-distribution

●Price strategy - skim or penetrate strategy

●Promotion strategy - advertisement

Finally, I will analyse these strategies’ superiority and disadvantages.

●What effects these strategies have brought

●Whether these strategies have some latent defects

●Whether these strategies can be upgraded.

Reasons for the choice of issue

With China's economy develop rapidly, more and more corporation plan to invest in China.

Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea-investment. The reason is likely to is exterior or interior.

Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’figure and aesthetics standard are not same as Western people, so Hazeline ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, right distribution

strategy make contribute to obtain Chinese market easily.

My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.

International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.

Global Business Organizations explain how a company use business strategies.

Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.

Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.

Business contract relationship illustrates the way to solve and avoid serious labor conflict.

International Marketing: An introduction is good for choosing entry mode.

Justification for the choice of business

As lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazeline conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.

Primary and secondary sources of information

Source information includes primary information and secondary information.

Primary information

Primary information mainly includes questionnaire survey and inquiry.

About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.

In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s information, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.

Secondary information

The prime way to acquire secondary information is internet, news and textbooks.

About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.

About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.

About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.

Methods and Justification

Comprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.

Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the information, Hazeline’s life cycle can be inferred.

Official website has Unilever as well as Hazeline’development progress, annual report which conduce to analyse business condition and strategies used recently.

Plan

1.Negotiated dates for the planning, development and evaluation of

the project and timescales for conducting the investigation

a) The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.

i. Survey the internal and external situation of Hazeline.

ii. Collecting the company’s relevant information

iii. Submit the draft of planning by Mar.9th.

b) This report covers four objectives which will be conducted as follows:

i. Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)

ii. Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)

iii. Assess the advantages and disadvantages used by company.

(Mar. 19th –Mar. 21th)

iv. Submit the first draft of the investigation report at the end of Mar. 25st.

v. Submit the final investigation report at the end of Apr. 8th

c) Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th

2. Identification of the resources including time needed to carry out the investigation

The competition environment, the product information and a bit of feedback from customers exist in internet.

Survey on spot is very important. This is able to help me to make up the loopholes in

the above information and realize some unexpected information.

Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th Mar

The questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.

Activities log P h a s e 1 1st – 5th Feb.

Choosing company 6th – 10th Feb.

Finishing personal skills, objective and objects 11th – 18th Feb. Collecting the company ’s relevant information 19th Feb –20th Feb. Finishing initial report P h a s e 2 21th –23th Feb.

Conceiving and fabricating questionnaire 24th – 27th Feb.

Executing questionnaire survey 28th Feb –1st Mar.

Analysing questionnaires 2nd – 4th Mar.

Collecting information in internet 5th – 6th Mar.

Inquiring salesman and other staff 7th Mar – 9th Mar.

Researching Chinese business condition 10th – 13th Mar.

Finding out Hazeline ’s relevant strategy 14th – 18th Mar.

Analysing Hazeline ’s business strategy 19th – 21th Mar

Analysing the strategies ’ superiority and disadvantages 22th – 25th Mar.

Finishing initial developing report P h a s e 3 26th – 30th Mar.

Waiting tutor ’s advice 1st Apr – 8th Apr

Modifying final developing report P h a s e 4 9th – 12th Apr.

Finishing report 13th – 16th Apr

Reviewing report 17th April.

Submitting evaluation

HND大综合1GU1答案

Sectio n1 Questio n 1: Part A Give n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12 Adva ntages: Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk. Disadva ntages: As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal' competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B s be i

HND 大综合 第一部分Planing

1.0 Planning―Action Plan 1.1 Introduction I'm working in Cadogan Bank plc which provide investment service.I will provide Alexander Flynn,his wife Janet Flynn and three children some personal financial products.As an Investment Services Manager,the main responsibility is to help people providing personal financial products.In whole of this financial service, my expectation is follow up the customer needs,at the same time help customer to achieve maximum profits.In England is including two kinds of Investment Services Manager which are Tied Adviser and Independent Financial Adviser.A Tied Adviser is only provide some products which is from their own bank.Independent Financial Advisers can provide products from the whole of the UK market. In England Alexand er’s family is a middle class.In England,the middle class annual income is ￡350.000.Therefore they are too busy to have no time to management of their property.At the same time they are also well-to-do.Therefore they can not worry about some product is too expensive to afford.So I can provide the best suitable provider.Cadogan Bank is a commercial bank,moreover is one of the institution by Financial Service Authority (FSA) regulation.In UK,FSA only supervise nineteen bank.If the bank's business is bad or default,FSA can undertake compensation.These are fully demonstrates that Cadogan Bank is reliable.A commercial bank provides savings,money market accounts,mortgage and so on.Because of this cause,I can help client to find some investment and financial product.In England,there have five kinds of provider.I will use three of these provider in whole of this report. The client needs saving,borrowing and personal insurance.Due to customer needs has variance,the provision of products are possible to satisfied customer.This is why we should find other provider in UK to satisfied customer needs.

HND大综合GU答案

H N D大综合G U答案 文件排版存档编号：[UYTR-OUPT28-KBNTL98-UYNN208]

S e c t i o n 1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another Advantages: Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages:

HND大综合1答案

1.有关的知识: product line; product items; product positioning; product life cycle; 可能的优势：coherent连贯grouping of products within one market (drinks)---can help to gain economies of scale in promotion and operations, build managerial expertise etc; Targeted at a number of different markets(eg orangina, Tizer); range of different product lines and items—some have a very clear identity (eg Irn-Bru) 缺点：many are at the mature stage of the product life cycle; soft drinks is a rapidly changing market and new brands may be important (Barr’s may be finding it hard to develop new brands—its own brands are well-established and its franchises are in a static market(Orangina), or not well-know in the UK(Lipton Ice Tea). Part(b) 有关的知识：Price elasticity of demand; promotional methods; product life cycle; market research. Price elasticity may influence Barr’s in that it can lead to attempts to enhance brand loyalty so that price elasticity is reduced which, in turn, curtail the impact on sales of a change in price. There are many examples in the case study of attempts to develop brand loyalty, eg Irn-Bru, Tizer 2. Relevant concepts: systems approach; stakeholders; government economic policy; users of financial information. Answers should use examples to show how Barr’s has reacted to feedback from its environment and how it has tried to influence it. Answers should analyse the process by which Barr’s interacts in each case. Possible example include: use of government. Assistance when entering the Russian market(and discussion of market failure); threats to or angina franchise; changing promotional methods to make use of the internet; currency fluctuations and the knock-on effects; ASA and possible public reaction to Barr’s . Answers which consist of a series of examples with no analysis should get a maximum of seven marks. 3. （a）Relevant concepts: stakeholder; purpose of financial information; management control; organizational goals; objectives and policy; demand. Fidelity buys shares so that the dividends from them can be distributed to holders of its units. The information which it needs will depend on its organizational goals, eg: the degree of risk it is willing to take. These are not given so it is not easy to say which information will be valuable. Howeven, it may include: franchise agreements (eg when they start and end as this may influence Barr’s earnings); ASA adjudications which may affect the demand for Barr’s products; investments in new machinery(influence extent to which Barr’s is competitive); promotional campaigns(influence demand for product); dividends(because this will influence earning that it gets and how much it can pay its unit holders). Provide a reasoned argument which explains the link between the information and its value to Fidelity. （b）Relevant concepts: Stakeholder; strategies of control; organizational goals, objectives and policy; formal organization; users of financial information; purposes of information ; sources of relevant information. Answers should make it clear which item of information has been chosen, eg profit after tax. For fidelity, this could be used to monitor whether it has invested in terms of its objectives(eg these may relate to companies which have stable earnings), whether it has a suitable share profile across several companies; whether previous share purchasing decisions should be reviewed. Barr’s could use it to monitor the year on year progress of the company, to monitor the effectiveness of its profit sharing scheme. A reasoned argument which explains the link between the item information and control in the two companies. 4.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle;

HND金融大综合

HND金融大综合 2.1 The demands of these consumer can divide into savings, mortgage needs and protection needs. 2.11 The demands of savings. The cost of daily life, the cost of three children, the crowd of high income, The surplus income need to save. 2.12 The demands of protection needs. Flynn has an outstanding mortgage of ￡450,000, and this couple has recently decided to build an extension to their home at a cost of ￡300,000. The demands of protection needs. 2.13 The adults is more old than yesterday, and the state of health of them we all do not know. They all need some help to get guarantee to ensure their cause. The children of Janet need a good environment to grow. And their family should protect their property. 2.2~2.3 ◆ The cost of daily life. Every family all need this for spending. If there is not a particular plan, this family will be faced with many problem. So the current account is the best choose. ◆ The education cost of Flynn’s three children. All parents want to their children have a perfect childhood to the benefit of their future. So have a whole educat ion is necessary. So a good family affirm draw up a plan for their child ab ovo. We need to choose educational endowment. ◆ Janet work as Alexander’s personal assistant. As his assistant she is paid a salary of ￡550,000 per annum. So he is belong to the human of high income. They also need to rate payment very much. But we can take steps of avoid the tax, and find the product of tax exemption. So the fixed interest savings certificates is best fit for us. ◆Like the high income crowd. Then have a large of money can not use. So the last money we will save it. The best way is save it in fixed deposit. Fixed deposit is our good choice. ◆ Flynn has an outstanding mortgage of ￡450,000 on the property. And the loan of he has loss occurrence. So the best way perhaps change it to capital and interest mortgage. Because it can reduce the lose. ◆ Flynn has recently decided to build an extension to their home at a cost of ￡300.000. But he does not have mortgage to get loan. So he only to get it by himself. ◆ When the adults grow older. Everyone all want have a guarantee for themselves. Even if has an accident in the future. But can not get so much attack. So they need to buy the insurance of term insurance. ◆ Ditto. When the adults grow older. The health of themselves is more and more to hard to know. And their body can not get some serious attack. So they are better to buy the insurance of accident insurance. ◆ No matter what man or women. They have the cause of themselves. So they also need to buy the insurance of enterprise insurance. ◆ The three children of Janet. They are young. So they need a guarantee for their growth life. Prevent happen something we don not want. The accident insurance is very good. Because the children are very naughty. ◆ Every family has their own economy. And must protect their income to hold the cost of everything. I think the property insurance is the obbligato for every family. 2.4 ☆Alliance Leicester plc Alliance Leicester plc(LSE:AL) is a British bank, formerly a building society. It was formed in 1997 by the flotation of the former Alliance Leicester Building Society on the London Stock Exchange. It is listed on the FTSE 100. its headquarters are in Carlton Park, a business park in Nar borough, south of Leicester in England. ☆HSBC Headquartered in London, HSBC is one of the largest banking and financial services organizations’ in the world. HSBC's international network comprises around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. ☆Banco Santander Santander holds a unique position in international banking, with a solid base of recurrent retail commercial banking and a high degree of geographical diversification, which guarantees its future. Continental Europe, where the main commercial units are the Santander and Banesto Networks in Spain, Santander Totta in Portugal and Santander Consumer Finance, which has consumer finance operations in 19 countries. ☆ Lloyds TSB Black Horse is

HND 大综合

HND 大综合 1．(a) Why BAA argued for two additional runways in Scotland?8 In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance. Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.

HND大综合

1.Planning—Action Plan Likely resources to be used I am a bank's investment manager. Our target customers are David and his wife Martha Collins. This is the first phase of the report, including strategy, the main resources and the timing of the project. In this report I will use some resources are as follows : the main research: I will use surveys and observational studies, to David and Martha plan to close the lowest risk profit maximum programme. Secondary research: I will search for online information search, information books, buy a newspaper, the questionnaire survey way, I will also use ( questionnaire in the appendix), then I realized that any customer is old people who are over the age of 70to obtion low risk financial plan. Also researchers to generate a financial plan from 2011 to2013. I have a group, we will have a discussion group. This information can understand the new rate, new product information, some banks, I can with my group to provide the best customer project. Strategy for carrying out report Product life cycle is a marketing study, which can help customers know, they can get the maximum profit investment. In the first instance, I will consult by telephone to understand the idea of the David`s and Martha`s in mind and make a household survey. So that they may be more understanding of the financial construction order to understand their needs. On the one hand, according to their family is saving, pensions and any other expenditure. I will make a list of funds, then analyze and identify the financial risks and other kind of risk like this investment was failed and so on. Different portfolio based on different stages of lifetime, customers can choose according to their own situation of different products. Group discussion, there are many staff to customer service and we can discuss the best solution for customers How the project will be managed

HND大综合1GU1答案

Section1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantagesand disadvantagesto Opal of establishinga partnership agreement with another company.12 Advantages: Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages: As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in a partnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B Identify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8 Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion. Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products. s be n

HND 大综合2 planning

Contents Personal assessment of skills (2) Title of the project (2) Objectives of the project (2) Statement of issues of investigate (3) Reasons for the choice of issue (4) Justification for the choice of business (5) Primary and secondary sources of information (6) Primary information (6) Secondary information (6) Methods and Justification (7) Plan (8) Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7) Identification of the resources including time needed to carry out the investigation (8)

Personal assessment of skills I have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline. Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression. Title of the project The title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline. Objectives of the project When planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows: 1)Survey the internal and external situation of Hazeline. 2)Identify opportunities and threats in Chinese market.