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HND大综合1GU1答案.docx

HND大综合1GU1答案.docx
HND大综合1GU1答案.docx

enable Opal to maintain its current levels of success and profitability. 8

Firstly, since Chinese market has enormous potential, Opal needs continue to invest in

Section1

Question 1:

Part A

Given the competitive nature of the mobile telecommunications market analyse

the likely advantagesand disadvantagesto Opal of establishinga partnership

agreement with another company.12

Advantages:

Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.

Disadvantages:

As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in a

partnership with others, the control power of Opal company might be distributed because of the

consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.

PART B

Identify and justify possible options the senior management may have which will

s be

n

Chinese market to gain more market shares for its expansion.

Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products.

Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce

‘ environmentally friendly ' products and services and keep offering a comprehensive mobile phone recycling scheme.

Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion.

Question 2

PART A

Assessthe strengthsand weaknessesof Opal as they seek to expanding in the

coming years. 12

Strengths

Firstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities.

Secondly, Opal has its core markets, and the recent ‘ openin-gup'of the Chinese market is currently providing Opal with opportunities for further expansion.

Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market.

Fourthly, as their characteristic, Opal has adopted a strong stancein relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.

Weaknesses

Firstly, the first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resourcesand investment capital resources. It may not be able to meet the needs of cooperation with other companies.

Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.

Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition

may hinder the expansion of Opal and increase a certain level of risk.

PART B

Choose two Key values highlighted in Appendix 3 and for each, explain how it

has impacted upon the company ' s activities. 8

Firstly, the customer deserves service excellence.

Opal is a customer- focused organization. Enterprise's core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.

Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requires significant investment and provides the leading-edge technology required for mobile and others.

Section 2

Question1

PART A

Evaluate possible sources of finance that Gold could access as it seeks to expand

its business operations.

Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opal 's capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.

Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.

Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it won' tbe necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests.

PART B

找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企

业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。

Identify ONE item of information which both a shareholder and any of the organisations Gold works with within the Chinese market, could use as a measure to monitor the effectiveness of the organisation.

The turnover, profit, costs, dividend and earnings per share could reflect the effectiveness of a company. As for Opal, it has invested a lot in the high research and development and the need for highly specialized production facilities costs a lot too. Meanwhile, the downward pressure on prices has led to lower profit margins and a reduced rate of growth in turnover. Except for that, the dividends directly affect on the shareholders be'nefits, it determines the repayments of investment and whether the investors are willing continue to invest or not. The dividend and earnings per share of Opal is increasing which means it is attracting more potential shareholders to invest in Opal and the existing shareholders to invest more, and it is essential for the finance and the expansion of Opal.

PART C

EXPIain the POSSibleeffeCtS that the expansion into the ChineSe market could

PrOgreSSiOn and expansion of Opal. 8

AS the ‘ nighwatch man the government should not directly intervene the market

have upon the PrOfitabiIity of the business.

Firstly, i n the IOng run, the PrOfitabiIity Of Diam Ond would in crease. BeCauSe Chi na is POte ntially the IargeSt global telecom muni Cati OnS market, and it PrOVideS Diam Ond With an Un rivalled opport Unity to gen erate growth. The SiZe of Chi na huge, and there are room rema ins for massive expa nsion.

Secondly, in the ShOrt-term, the PrOfitabiIity of Diamond would not grow rapidly. China is an

emerging market, the COmPetition is likely to be SeVere With 43 foreign n ati onal manu facturers and n etwork PrOViderS already hav ing a PreSe nce in Chi na and a further 25 medium to large firms Set to en ter the market over the COming 3 years. Diamond needs to invest a number of money in to the new market, and the costs CannOt be take n back in the ShOrt-term.

Thirdly, the PrOfitabiIity of Diamond would not grow rapidly in the ShOrt-term because in order to en ter the new market, Diam ond may facing the big funding gap, and it would cost a lot to finance the needed CaPitaI.

FOUrthly, the PrOfitabiIity would not grow rapidly in the ShOrt-term becauseof the IoW-PriCe

COmPetition. In order to gain a Iarger market Share and coverage, and SUrViVe in the intense

COmPetition, Diamond may choose to lower the PriCe at the beg inning of en teri ng the Chin ese market.

QUeStiOn 2

PART A

EXPIain any ChangeS to the policies of governments that may SUPPOrt the market

S populati on

PART C

Explain the possibleeffects that the expansion into the Chinese market could progression and expansion of Opal. 8

As the ‘ nigh-wt atch man ' ,the government should not directly intervene the market have upon the profitability of the business.

Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of China huge, and there are room remains for massive expansion.

Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national

manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.

Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.

Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.

Question 2

PART A

Explain any changes to the policies of governments that may support the market

s population is

PART C

Explain the possibleeffects that the expansion into the Chinese market could progression and expansion of Opal. 8

As the ‘ nigh-wt atch man ' ,the government should not directly intervene the market have upon the profitability of the business.

Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of China huge, and there are room remains for massive expansion.

Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national

manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.

Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.

Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.

Question 2

PART A

Explain any changes to the policies of governments that may support the market

s population is

PART C

Explain the possibleeffects that the expansion into the Chinese market could progression and expansion of Opal. 8

As the ‘ nigh-wt atch man ' ,the government should not directly intervene the market have upon the profitability of the business.

Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of China huge, and there are room remains for massive expansion.

Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national

manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.

Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.

Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.

Question 2

PART A

Explain any changes to the policies of governments that may support the market

s population is

PART C

Explain the possibleeffects that the expansion into the Chinese market could progression and expansion of Opal. 8

As the ‘ nigh-wt atch man ' ,the government should not directly intervene the market have upon the profitability of the business.

Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of China huge, and there are room remains for massive expansion.

Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national

manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.

Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.

Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.

Question 2

PART A

Explain any changes to the policies of governments that may support the market

s population is

PART C

Explain the possibleeffects that the expansion into the Chinese market could progression and expansion of Opal. 8

As the ‘ nigh-wt atch man ' ,the government should not directly intervene the market have upon the profitability of the business.

Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of China huge, and there are room remains for massive expansion.

Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national

manufacturers and network providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.

Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.

Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.

Question 2

PART A

Explain any changes to the policies of governments that may support the market s population is

HND大综合1GU1答案

Sectio n1 Questio n 1: Part A Give n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12 Adva ntages: Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk. Disadva ntages: As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal' competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B s be i

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1.0 Planning―Action Plan 1.1 Introduction I'm working in Cadogan Bank plc which provide investment service.I will provide Alexander Flynn,his wife Janet Flynn and three children some personal financial products.As an Investment Services Manager,the main responsibility is to help people providing personal financial products.In whole of this financial service, my expectation is follow up the customer needs,at the same time help customer to achieve maximum profits.In England is including two kinds of Investment Services Manager which are Tied Adviser and Independent Financial Adviser.A Tied Adviser is only provide some products which is from their own bank.Independent Financial Advisers can provide products from the whole of the UK market. In England Alexand er’s family is a middle class.In England,the middle class annual income is £350.000.Therefore they are too busy to have no time to management of their property.At the same time they are also well-to-do.Therefore they can not worry about some product is too expensive to afford.So I can provide the best suitable provider.Cadogan Bank is a commercial bank,moreover is one of the institution by Financial Service Authority (FSA) regulation.In UK,FSA only supervise nineteen bank.If the bank's business is bad or default,FSA can undertake compensation.These are fully demonstrates that Cadogan Bank is reliable.A commercial bank provides savings,money market accounts,mortgage and so on.Because of this cause,I can help client to find some investment and financial product.In England,there have five kinds of provider.I will use three of these provider in whole of this report. The client needs saving,borrowing and personal insurance.Due to customer needs has variance,the provision of products are possible to satisfied customer.This is why we should find other provider in UK to satisfied customer needs.

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HND大综合GU答案

H N D大综合G U答案 文件排版存档编号:[UYTR-OUPT28-KBNTL98-UYNN208]

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