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新编国际商务英语函电课件首页

新编国际商务英语函电课件首页

新编国际商务英语阅读教程译文

新编国际商务英语阅读教程译文 第一单元国际贸易理论 重商主义 世界上第一个国际贸易理论——重商主义,产生于16世纪中期。重商主义宣 称金银是一国财富的支柱,是繁荣商业所不可或缺的。当时,金银是国家间的贸易 货币,出口国赚取金银,同样从他国进口货物,导致金银的外流。重商主义认为出 口大于进口从而保持贸易顺差是一国的根本利益。这样,一国积累金银,最终使国 家财富增加,国家地位得以提升。正如1930年,英国重商主义学者托马斯?孟所说: 增加一国财富的最普遍的做法是对外贸易,而且我们必须遵守这样的规则:每 年出口产品的价值要大于进口产品的价值。 遵循这一说法,重商主义提倡政府干涉,以确保贸易顺差。重商主义认为大量 的贸易额并没有什么益处。他们建议颁布政策以扩大出口,限制进口。具体做法可 以是对进口施加关税和对配额进行限制,对出口则给予补贴。 1752年古典经济学 家大卫?休谟指出了重商主义学说的缺陷。据休谟所说,如果英国对法国贸易顺差(即出口大于进口),相应的金银的流入会导致英国国内货币供应充足,从而产生通 货膨胀。而法国会因为金银的外流产生相反的效应——通货紧缩,价格降低。英法 之间相对价格的变化将促使法国的进口商购买的英国货物数量减少(因为英国货物 变得昂贵),英国的进口商将购买更多法国的货物(因为法国货物价格降低)。结 果,英国贸易收支状况不断恶化,法国贸易收支逐步得到改善,这种情况一直持续 到英国的顺差被抵消。因此,休谟认为,长期来看,没有国家能够如重商主义者所 想象的那样保持贸易顺差。 除了休谟指出的缺陷之外,重商主义的另一缺限在于其视国际贸易为零和博弈(零和博弈是指一国得益必导致另一国受损)。亚当?斯密和大卫?李嘉图指出了重商

新编进出口英语函电答案 Test Yourself Unit 2

Unit 2 TY Key I. Give the Chinese equivalent of each of the following terms: 同业/商业/批发折扣 1) 小册子 2) 付款交单 3) 目录价格 4) 5) 进口代理 6) 交货时间表 经销商/分销商 7) 还盘 8) 9) 交易会 10) 连锁商店 II. Give the English equivalent of each of the following terms: 1) article number 2) business status 3) retailer 4) demonstration 5) lines of business 6) parent company 7) sales literature 8) specialty/speciality 9) trade association 10) wholesaler III. Fill in each of the following blanks with a proper preposition: 1) on 2) with 3) to 4) From, about 5) of 或 up to6) for, off 7) at 8) as IV. Find out and correct the mistake in each of the following sentences: 1) … avail yourself of this opportunity. 2) … is scheduled for December 24. 3) … we’d like to place large orders … 4) … we can quote you. 5) … are interested to learn … 6) … enclosing a price list for your … 7) … glad to make you a special offer … 8) … exporters in the rubber trade … 9) … can meet orders of … 10) … forward to receiving your … V. Fill in the blanks with the given verbs in their proper forms and with modal verbs when necessary: 1) would/could quote, advertised 2) ruling 3) has been 4) to inquire, exhibited, held 5) are looking 6) have, describes VI. Choose the one word or phrase that correctly completes the sentence or that meets the requirement specifically set out: 1. D 2. B 3. D 4. B 5.B 6.B 7.D 8.B 9. C 10. C VII. Translate the following sentences into English:

国际商务英语阅读教程(第四版)-期末复习

Unit 1~2 Mercantilism 重商主义 Neomeicantilist 新重商主义者 Trade surplus 贸易顺差 Quota and tariff 配额和关税 Government intervention 政府干预 Zero-sum game 零和博弈 Positive-sum game 常和博弈 The theory of absolute advantage 绝对优势理论 The theory of comparative advantage 比较优势理论 Factor endowments 要素禀赋理论 Product life cycle 产品生命周期(+theory ……理论) Economies of scale 规模经济 Diminishing returns 收益递减规律 Green revolution 绿色革命 Voluntary restriction 自动出口限制 Deposit 佣金 First mover advantage 先占优势 Barrier to entry 进入(市场)壁垒 Porter’s diamond theory 波特的钻石理论 National competitive advantage 国家竞争优势 The department of commerce 商务部 Letter of credit 信用证 Draft /bill of exchange 汇票 bill of lading B/L 提单 Sight draft 即期汇票 Time draft 远期汇票 Banker ‘s acceptance 银行承兑(+bill …汇票) Trade acceptance 商业承兑汇票 Countertrade 对等贸易 Barter 易货贸易 Switch trading 转手贸易 Offset 抵消 Counter purchase 互购贸易 Compensation trade 补偿贸易 Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports(重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口) Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade (重商主义主张政府介入以便实现对外贸易顺差) It views trade as a zero-sum game - one in which a gain by one country results in a loss by another (将贸易看成零和博弈,一个国家收益一个国家受损) Absolute Advantage 绝对优势 Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it 亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势 According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法,各国应该专门生产具有绝对优势的商品,然后用他们交换其他国家生产的商品 The Benefit(好处) of Absolute Advantage and Free Trade The Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势 The Consequence(结果) of Division of Labor and Free Trade 分工的结果和自由贸易 1. To Production: the Flow of the Factor of Production 生产要素的流动; the Efficiency of Factor Distribution 要素分配效率;the Quantity of Production 产品质量。 2. To Consumer: Welfare from Free Trade自由贸易福利: low price of imports and more consumption 低价格的进口更多的消费 Comparative Advantage比较优势 Ricardo’s theory of comparative advantage suggests that countries should specialize in the production of those goods they produce most efficiently and buy goods that they produce less efficiently from other countries, even if this means buying goods from other countries that they could produce more efficiently at home李嘉图的比较优势理论认为一个国家分工生产最有效率的产品,而从别国购买自己生产效率相对较低的产品,

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第二章 I. 1.A/B 2.C 3.D 4.A/D 5.D 6.A/B/C/D 7. B/D8.B/C/D 9B/C10.A/B/C/D III. intention,interested in,view,suitable,grateful,have,together with,appreciate, as,suppliers IV. 1.We have been informed by Jameson Garments(Vancouver)Ltd.that y ou are one of the leading exporters of textiles in Hangzhou and that you wish to extend business to our market. 2.We would like to have your lowest quotations for the captioned goods on th e terms and conditions listed below: 3.Please send me some further information on the features and costs of the Ver nard line of Ultrasonic equipment,which you recently advertised in Electronics magazine. 4.We are interested in importing Chinese furniture and would be pleased to rec eive a copy of your latest catalogue,price list and export terms. 5.We would be grateful if you would send us a comprehensive price list,toget her

新编进出口英语函电答案 Test Yourself Unit 11

Unit 11 TY Key I. Give the Chinese equivalent of each of the following terms: 独家代理 1) 利润赚头 2) 保付公司/保付商行 3) 保付代理商 4) 5) 独家发盘 6) 费用/支出 经纪人 7) 商会 8) 9) 市场/销路/零售商店 10) 陈列室 II. Give the English equivalent of each of the following terms: factor 1) agency commission 2) 3) channel of distribution 4) exclusive right 5) principal 6) exclusive sale 7) commission house 8) forwarding/shipping agent 9) trade volume 10) tender III. Fill in each of the following blanks with a proper preposition: 1) Under/In, on 2) at 3) for 4) as 5) in/throughou t, of 6) to, in 7) on/upon IV. Find out and correct the mistake in each of the following sentences: 1) … will contact us … 2) … provide us with the information … 3) … we are justified in demanding … 4) … a detailed explanation … 5) … contribute their ideas to the new … 6) … have declined from … 7) … a firm or individual who would … 8) … sole agency to the … 9) … many deals/transactions with that … 10) … friendly business relations. V. Fill in the blanks with the given verbs in their proper forms and with modal verbs when necessary: 1) Should, fail, to comply, is entitled, to terminate 2) is written, being 3) to be covered / covered, may include 4) can/will/may/ is to be referred VI. Choose the one word or phrase that correctly completes the sentence or that meets the requirement specifically set out: 1. C 2. C 3. D 4. B 5.D 6.A 7.B 8.A 9. B 10. B VII. Translate the following sentences into English:

新编国际商务英语函电课后习题句子翻译

(五):1、As you will see in our price list,we have offered very competitive prices,supplying you our best quality goods.We solicit that you will favor us with your orders,which shall always have our best attention.贵公司将会从我方价格表中看到,我方向贵公司提供了价廉物美的商品。敬请贵公司向我方订货,我方会精心关照。 2、We should very much like to help you in thismatter,but we have already cut our prices down to the absolute minimum.We think you will find that our competitors are offering a product of cousiderably lower quality in order to compete at this price.我们很乐意帮助你们,但是我们已将价格降到最低限度。你们将会发现:本公司的竞争者是在以大幅度降低产品质量的方式来压低价格。 3.谢谢你方3月10日来函。从信中我们获悉你方希望得到我方梅林牌罐头食品 的报盘。Thank you for your letter of March 10,form which we have learned that you hope to receive our offer for “Meiling”brand canned goods. 4..我们从贵公司8月20日来函中得知你放打算向我方订购二万公吨化肥 我们很高兴的报价如下。We have learned form your letter dated August 20 that you are going to place an order with us for 20000 metric tons of chemical fertilizers.We are pleased to quote as follows. .5.兹复你方7月8日函 我们现向你方作如下报盘 以我方最后确认为准。In reply to your letter of July 8 ,we are now making you the following offer,subject to our final confirmation. 6.供你放参考 我方价格合理 中东地区许多顾客已经接受该价格。For your reference ,our price is reasonable and a lot of customers in the Middle East have accepted the price. 7.复你方9月10日信 我们乐意向你方报盘如下 以北京时间10月15日前复 到为有效。In reply to your letter of September 10,we are pleased to make you an offer as follows,subject to your reply reaching here before October15,Beijing time. (六):1.贵公司可能注意到了原材料价格的上涨趋势,种种迹象表明这种趋势将持续下去。在此情况下,沃恩想提醒你们,在近期内不可能再有相同的报盘。You may have observed an upward tendency in the prices of raw materials,which has every indication of being maintained.Under the circumstances,we would like to remind you that a similar offer in the near future is mosltl unlikely. (七):我们希望向你们订购30罗红花牌手表 4月装运。这些货物选自你们2月2 日来信及产品目录。We wish to place an order with you for 30 gross”Red Flower”brand watches for April shipment .The goods have been chosen from your catalogue sent to us together with your letter of February 2. 你方6月15日订购2000公斤中国安哥拉兔毛的第P81号订单收悉。谢谢。我们欢迎你们成为我们的新客户。We thank you for your Order No.P81 dated June 15 for 2000 kilograms of Chinese Angora Rabbit Hair and welcome you as one of our new customers. 最近我们对山地自行车需求甚殷 我们不能保证新订货在6月30日之前交付。The recent exceptional demand for our mountain bicycles makes it impossible for us to promise delivery of any new orders before June 30. 我们已接受你方第FG16号订单订购货号第338号红玫瑰牌浴巾9000打。请即告知颜色搭配。并按第S-98号销售合同开立以我当为受益人的有关信用证。Your order No.FG 16for 9000dozen of “Red Rose”brand bath towels Art.No.338 has been booked.Please let us know the colour assortment at once and open the covering L/C in our favour according to Sales Contract No.S-98. 关于你方3月20 日的e-mail 我们乐意通知你方我们已接受了你方订购2500打天坛牌男

国际商务英语函电答案.doc

国际商务英语函电答案【篇一:世纪商务英语外贸函电(第二版)课后习题答案】 letter 1.at, of, with, in, for letter 2.from, into, with, of, to p40 2.informing, interesting, dealing, sample, details, quality, prices, applied, items, inquiry unit 3 p55 letter 1.from, for, by, with, on letter 2.with, in, of, in, from p56 2.referring, established, cost, quality, opinion, responsibility, part, satisfied, information, decision unit 4 p71 letter 1. to, of, at, in, by letter 2.with, in, with, for, with p73 2.advertisement, leading, interested, details, dealers, line, market, replying, over, item unit 5 p88 letter 1.for, with, at, by, to letter 2.for, for, by, at, by/under p89 2.inquiring, quotation, receipt, subject, confirmation, discount, catalogue, brochure, separate, appreciate unit 6 p105 letter 1.of, on, in, with, to letter 2.of, in, by, for, at p106 2.offer, regret, price, sold, level, difference, transaction, counter-offer, samples, acceptance unit 7 p122 letter 1.to, of, of, in, for,

国际商务英语教程第三版14-20单元课后答案

14. I.1.Get letters, documents and packages delivered overnight. 2.Handle nearly 2 million packages and documents per day 3.Own a large number of airplanes, trucks and vans for handling delivery 4.Ensure that most of its flights arrive within fifteen minutes of schedule 5.Use a combination of direct services and independent contractors for international deliveries 6.Promote the company's record of efficiency and on time delivery 7.Face intense competition from electronic mail 8.Businesses need to be able to communicate quickly with employees around the world 9.Offer international service to over one hundred countries 10.An adverse impact which losses in international operations have on a firm's earnings 11.Increase a company's fixed costs of international operations 12.Experience poor sales performance due to very stiff competition 13.Have difficulty in building a global infrastructure to support its operations 14.Try to improve its services through more sophisticated computers II.1.Businesses and individuals in the United States and the whole world benefit greatly from the overnight letter,document and package delivery service handled by Federal Express. 2.Federal Express has up-do-date means of transport,highly efficient service centers and facilities, and loyal and hardworking employees, which ensures the quick and punctual fulfillment of its delivery service. 3.To promote its delivery service, Federal Express motivates its employees by offering them excellent training and compensation, so that they have very high level of service and efficiency. 4.Despite its remarkable business performance, Federal Express is faced with fierce competition from its rivals in its business operations, with the result of a considerable loss of its market share. 5.Although it has experienced many difficulties and setbacks in its business operations, Federal Express is convinced that, by improving its service through more sophisticated computers and customer relations, it can certainly succeed in attaining further overseas expansion. Revision Exercises(LL.8-14) I.1.in 2.in 3.with 4.for 5.to 6.of 7.on 8.in 9.to 10.with 11.on 12.with 13.from 14.of 15.by 16.in II.1.along with 2.importers 3.ensure 4.advertise 5.establishing 6.existing 7.blueprint 8.in contrast with 9.in spite of 10.was subject to 11.were aimed at 12.are likely to 13.prevailing 14.affect 15.regardless of 16.extent III.1.the government will provide them with preferential loans and relatively

新编进出口函电期末复习题

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14. 1. 1 .Get letters, documents and packages delivered overnight. 2.Handle nearly 2 million packages and documents per day 3.Own a large number of airplanes, trucks and vans for handling delivery 4.Ensure that most of its flights arrive within fifteen minutes of schedule 5.Use a combination of direct services and independent contractors for international deliveries 6.Promote the company's record of efficiency and on time delivery 7.Face intense competition from electronic mail 8.Businesses need to be able to communicate quickly with employees around the world 9.Offer international service to over one hundred countries 10.An adverse impact which losses in international operations have on a firm's earnings II.Increase a company s fixed costs of international operations 12.Experience poor sales performance due to very stiff competition 13.Have difficulty in building a global infrastructure to support its operations 14.Try to improve its services through more sophisticated computers IL 1.Businesses and individuals in the United States and the whole world benefit greatly from the overnight letter,document and package delivery service handled by Federal Express. 2.Federal Express has up-do-date means of transport,highly efficient service centers and facilities, and loyal and hardworking employees, which ensures the quick and punctual fulfillment of its delivery service. 3.To promote its delivery service, Federal Express motivates its employees by offering them excellent training and compensation, so that they have very high level of service and efficiency- 4.Despite its remarkable business performance, Federal Express is faced with fierce competition from its rivals in its business operations, with the result of a considerable loss of its market share. 5.Although it has experienced many difficulties and setbacks in its business operations, Federal Express is convinced that, by improving its service through more sophisticated computers and customer relations, it can certainly succeed in attaining further overseas expansion. Revision Exercises(LL.8-14) I.Lin 2.in 3.with 4.for 5. to 6.of 7.on 8.in 9.to 10. with 1 Lon 12.with 13.from 14.of 15.by 16.in IL 1.along with 2.importers 3.ensure 4.advertise 5.establishing 6.existing 7.blueprint 8.in contrast with 9.in spite of 10.was subject to 11 .were aimed at I2.are likely to 13.prevailing 14.affect 15.regardless of 16.extent III.1.the government will provide them with preferential loans and relatively cheap raw materials

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